Loyalty Academy

THE LOYALTY ACADEMY IS NOW IN BETA. COME HELP US WORK OUT THE KINKS.

The Loyalty Academy offers the world’s first formalized educational and training curriculum for customer
loyalty professionals and marketers of all stripes. Whether you’re just joining a loyalty team for the first time
and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned
professional looking to refresh your skills, the Loyalty Academy can help. We offer loyalty education by loyalty
marketers, for loyalty marketers.

 

The Loyalty Academy is now live and in beta test mode!

Come join us for our first three introductory classes and receive a substantial discount on course registration
fees as well as earn your first three credits towards becoming a Certified Loyalty Marketing Professional.
During our beta period lasting until September 1, we’ll be offering the following three courses:

  • June 14, 28: Introduction to Loyalty Marketing
  • July 12, 26: Psychology of Customer Loyalty
  • August 16, 30: Best Practices in Loyalty Marketing

To view the full course curriculum, course schedules, and to register for courses, click here.
To meet the Loyalty Academy faculty, click here.

WHAT IS THE LOYALTY ACADEMY?

Loyalty Academy - EDUCATION BY LOYALTY MARKETERS, FOR LOYALTY MARKETERS

The Loyalty Academy, a product of the Wise Marketer Group, is the premiere global education and membership organization for loyalty marketing practitioners. The Loyalty Academy offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference in the US.

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

• The Loyalty Academy equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.

• Attendance to either of these two-hour workshops earns One (1) credit towards designation as a Certified Loyalty Marketing Professional (CLMP) as well as unlocking a package of additional benefits with your annual Loyalty Academy membership included FREE with your tuition.

• Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices

• Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty programme

• Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice

By attending the Loyalty Academy, you will enjoy a unique package of benefits:

• Learn how to apply the principles and best practices of loyalty marketing to drive customer engagement at the enterprise level

• Learn how the core principles of loyalty marketing can improve customer relationships

• Access to Loyalty Academy faculty and fellow students for invaluable discussion, insights, and networking

• Accreditation as a Certified Loyalty Marketing Professional (CLMP)

• By becoming a member of the Loyalty Academy for a small monthly fee, you’ll unlock additional benefits including:

• Premium content from the Wise Marketer
• Discounts on future courses towards your CLMP certificate
• Free annual subscription to the Loyalty Guide, the “bible” of the customer loyalty industry
• Discounted rates to the annual Loyalty Academy conference
• Access to members-only tools and research

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