The business of developing Customer Loyalty marketing strategies is multi-faceted, and the individuals who are most successful in the trade bring diverse backgrounds to the table. The most widely respected strategists in the business start with a foundation of management consulting to understand essential aspects of a client’s business. They flourish by their comfort in addressing a range of topics at the C-Level including brand management, marketing, accounting, finance, operations, and technology.
Over the past few years, we’ve witnessed a trend to over-simplify the strategy development process, possibly the outflow of the proliferation of loyalty marketing across all types of business. As the CMO, you recognize the critical implications of customer-facing strategies for your brand, and the complexities inherent to get the job done right. You also know that over-simplifying a complex task can lead to disaster among your customer groups.
The blended set of skills needed to successfully create higher customer engagement, activity and improve retention over the long term can’t presently be acquired through higher education. Students can matriculate with strong academic backgrounds in one or two disciplines, but holistic curriculums designed to equip college graduates to serve brands that truly want to fulfill a “customer-centric” marketing model are not generally available.
Job opportunities in the customer-marketing field are growing rapidly with no signs of demand slowing down. To date, the only way to improve the skill sets of corporate marketing teams tasked with growing Customer Loyalty has been to attend commercially-driven conferences. No professional development programs exist today in our industry.
To meet this demand for training, the Oxford Forum, a joint venture between The Wise Marketer and the Customer Strategy Network (CSN), have created the Loyalty Academy.
- The Wise Marketer is the most widely read news source for Customer and Loyalty marketing in the world, and covers the industry at a global level. Peter and Robin Clark have been building this resource over the past 20 years and publish The Loyalty Guide, the only comprehensive Loyalty reference guide available today.
- The Customer Strategy Network is a membership organization composed of independent Customer Relationship Management & Loyalty Marketing practitioners. Founded by Mike Atkin and Bill Hanifin in 2006, the Partner network represents over 15 global markets.
The Loyalty Academy offers a curriculum formed from the collective resources of The Wise Marketer and CSN Partners. Courses are delivered by seasoned practitioners, bringing a global knowledge base to anyone taking advantage of the progressive set of training modules.
We are kicking off the Loyalty Academy with an exclusive one-day event to be held November 18, 2015 at the iconic Hyatt Pier 66 hotel in Fort Lauderdale, Florida.
The event provides a venue where you can send your team with confidence to learn best practices, latest trends, practical methods, even secrets of customer marketing in an environment designed as a “competitive free zone”. Your people will learn from the assembled group of global practitioners, and can ask questions to help them address your toughest challenges, at the same time earning valuable credit hours towards their Certified Loyalty Marketing Professional (CLMP) degree.
Visit LoyaltyAcademy.org for full conference details and to register your team. There has never been a more important time to build proficiency in Customer and Loyalty marketing and we wanted you, the CMO, to know that help is on the way.
We look forward to seeing you on November 18, 2015.