Faculty

Faculty
Mike Capizzi, CLMP

Mike Capizzi, CLMP

Mike Capizzi is the Dean of the Loyalty Academy. A 43 year veteran of the Marketing Services industry with deep knowledge of the Loyalty Marketing space, Mike currently operates a specialized consulting practice assisting clients in the identification, design, financial assessment, technical enablement and on-going enhancement of consumer and B2B loyalty, incentive and employee rewards programs. Mike supports many marketing services firms in the loyalty and database area with strategic planning, sales/marketing planning/projects, competitive analysis, new market and new product/service assessments. He is a noted advisor to private equity and investment analysts in investigating, understanding and profiling marketing services firms who represent potential investment opportunities.

Mike is a globally recognized speaker and author in the loyalty arena and a partner in the Customer Strategy Network. He is a Certified Loyalty Marketing Professional (CLMP) and has taught loyalty and marketing courses at five US universities and among practitioners in eight different countries.

Rick Ferguson, CLMP

Rick Ferguson, CLMP

As President and CEO of the Wise Marketer Group, Rick is an acknowledged expert in the theory and practice of loyalty marketing. Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior He previously led global thought leadership efforts at Aimia and LoyaltyOne. Rick has consulted for Fortune 500 clients including American Express, Procter and Gamble and Visa Inc.

Rick is frequently called on by the media to comment or contribute to stories on the current state of and outlook for the loyalty industry. He has been quoted as a loyalty expert in various prominent publications, including the Wall Street Journal, New York Times, USA Today, MSNBC, the Globe and Mail, the UK Guardian, Fast Company, and Advertising Age. He has also served as a contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine and Chief Marketer.

Rick has been a keynote or featured speaker at many industry Conferences, including Card Forum, the DMA Annual, Eye for Travel, FTMA, Loyalty World, and NACS. He’s also delivered educational workshops and webinars on the principles, practices and technologies of loyalty marketing in Australia, Canada, Chile, China, Germany, Malaysia, Singapore, South Africa, the United Kingdom, and the United States

Mike Atkin, CEO MJA Associates

Mike Atkin, CLMP

Chairman Customer Strategy Network

Mike is a highly respected and well-recognized expert with twenty plus year’s experience within the Loyalty/CRM solutions market. He is a Co-Founder of Customer Strategy Network and currently serves as Chairman. His specialist knowledge in all aspects of Loyalty program development has led to work supporting global brands in most vertical markets including Retail, Finance and Banking, Blue Chip Retailers, Airlines, Telco, Fuel Retail and Utilities.

Mike has worked with global brands to develop both coalition and proprietary loyalty programs that have successfully operated in market for many years. Among the brands served include American Express, Boots Advantage, Chevron, ExxonMobil, Marriott Rewards, Premier Points, Scotiabank, Shell, Tesco, and Westpac (Aus.).

Mike has reviewed and benchmarked over 55 global Loyalty Software Platforms and completed evaluation studies of capabilities on behalf of program operators in the USA, Canada, South America, UK, Europe, Australasia, South Africa and Russia.

Bill Hanifin, CLMP

Bill Hanifin, CLMP

Bill is President and CEO of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity and innovation are part of what he promises to clients, the highest objective of his work is to transform thought leadership into practical marketing solutions which can be successfully executed to build competitive advantage in the marketplace.

In addition to leading Hanifin Loyalty, Bill is publisher of the Loyalty Truth blog, a unique source of independent and unbiased insights in customer centric marketing. He is also co-Founder of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners. Bill is also the North American Practice Leader for The Wise Marketer, a global publication covering the loyalty marketing industry.

Nick Chambers

Nick Chambers

Nick is an expert in taking companies mobile & digital. He helps clients build stronger customer relationships through mobile applications using both emotional engagement and data insights

Experienced in providing technology & services in all aspects of mobile loyalty & payments, Nick has launched and managed mobile loyalty programmes for a number of leading UK brands including Giraffe restaurants, Sodexo & Ed’s Easy Diner.

Nick is CEO of Mobile Loyalty Technologies Limited and has previously held senior loyalty marketing positions with Avios (formally Airmiles), AIMIA and Shell. He has also been involved in a number of successful start-ups, including Kula Causes, a US based social venture & technology company.

Nick is a regular conference speaker and contributor to leading loyalty marketing publications. He is also a Partner in the Customer Strategy Network.

Nick Chambers

David Fox

As the Director of Business Development at Epsilon (UK), David serves as the subject matter expert (SME) for Epsilon’s market-leading loyalty technology offering. With 20 years’ experience selling complex marketing solution’s to global blue chip organisations, across a wide range of verticals including Automotive, Financial Services, Retail, Telco and Airlines, David has a strong understanding of the strategic approach required to improve the overall customer loyalty experience.

David is a partner in the Customer Strategy Network where he often assists in pan-European loyalty program consulting projects.  He joined the Faculty of the Loyalty Academy in March of 2017.

Nick Chambers

Margaret Meraw

Margaret Meraw has over 36 years of experience in the loyalty marketing and financial services industries. Margaret has successfully strategized with global financial institutions, C-stores, retailers, restaurants, airlines and telecoms to implement large-scale loyalty, travel and marketing products and programs throughout North America, and the Caribbean.  Today, she runs Effective Execution, an independent consulting practice out of Toronto which focuses on helping clients realize efficiency, effectiveness and competitive differentiation in their marketing strategies and operations.

Previously, Margaret served as an Executive Leader at loyalty service provider Kobie Marketing, directing large and diverse teams across multiple disciplines to effectively manage client implementations and integrations, including Program and Project Management, Requirements/Solutions, Operations Management, Quality Assurance, Call Center Support, Rewards Fulfillment and Vendor Management. This role enabled Margaret to use her experience and subject matter expertise across most aspects of the loyalty spectrum, including strategy, design, marketing, campaigns, operations, and multiple client/third party/social and digital technology platforms. Always cognizant of efficiency, Margaret worked to continually evolve and streamline processes and practices to enable clients to gain productivity.

Margaret formerly worked for RBC Royal Bank (RBC), the largest financial institution in Canada. During her vast and varied career, she worked on many transformational initiatives involving strategy, design and launch of new product and loyalty programs for international credit card portfolios within Canada, the United States, and throughout the Caribbean. She was also part of the 3-year task force responsible to launch EMV (Chip and PIN) within Canada. Margaret oversaw a team responsible to manage 150+ global vendors supporting the complex Payments Industry. Margaret also led in the establishment of Moneris Solutions, an Acquiring and Payments Solution provider created as part of a merger between RBC and the Bank of Montreal. Prior to Margaret’s focus on the Payments and Loyalty Marketing specialties, she assisted in transforming RBC’s Service Delivery throughout Canada, instituted global policies and procedures, and even worked as a branch manager.

Margaret has a Masters in Business Administration and Graduate Degree in Management from Athabasca University (CA).  She is a Partner in the Customer Strategy Network and joined the Loyalty Academy faculty in March of 2017.

Mark Mullinix

Mark Mullinix is founder and Managing Director of Loyalty Advantage, a Singapore based full-service consulting and technology company focused on building effective travel industry and multi-segment programs. Loyalty Advantage has worked with clients throughout Asia, including the ground-up design and implementation of the reward-U loyalty program for HK Express/U-FLY Alliance in 2015-2016. Mark has personally led or contributed to projects with airlines such as ANA, JAL, Cathay Pacific, Jet Airways, and Thai Airways, and large coalition programs such as Payback (Germany) and Rabbit Rewards (Thailand).

Prior to Loyalty Advantage, Mark was responsible for business development, credit card strategy, and rewards and product development for American Express, specializing in loyalty and rewards partnerships across Asia. Mark’s passion for loyalty has been developed over the past 15 years of extensive travel and engagement with the sector, including work with leading Canadian and UK coalition programs.

Mark is a member of the Customer Strategy Network and he joined the Loyalty Academy faculty in May 2017.

Mark holds a degree in Psychology and Sociology from Dartmouth College (USA) and an MBA from INSEAD (Singapore).

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