James Christensen, CLMP
James has over 25 years experience working at the forefront of emerging markets where payments and loyalty converge. He was a pioneer in gift cards and real time points as Founder of Ernex and has held leadership positions at TSYS Loyalty, RBC Cards, and RewardStream. James has worked with leading brands in payments, retail, and F&B including Eddie Bauer, Visa, AT&T, Levi Strauss, The Palm, Choice Hotels, and McDonalds.
Today, James advises companies navigating the digital disruption and noise being caused by rapid changes in payments, point of sale, and cloud technologies. He focuses on strategic planning, product innovation, and sales development, helping his clients take advantage of the digital revolution happening in brick and mortar retail. He has expertise in loyalty, payment innovation, card linking, cloud commerce, mobile payments and mobile ordering.
James lives in Vancouver, BC, CANADA where he operates his consulting practice, The Loyalty Point. He is a Certified Loyalty Marketing Professional™ and joined the Loyalty Academy Faculty in 2019 with a focus on the intersection of payments and loyalty. He is a frequent contributor to The Wise Marketer and a member of the Delphi Panel at The Loyalty Academy. He received a BA Economics from the University of Victoria and has completed a CMA accounting designation.