The 2019 Loyalty Academy Conference
March 6-7, 2019
Fort Lauderdale, Florida, USA

Presented by

the wise marketer

Platinum Sponsor

the wise marketer

Gold & Sliver Sponsors

the wise marketer
the wise marketer

Winning with Customers by Making the Changes that Matter.

Leading brands are purposely refreshing or redesigning loyalty program mechanics with new strategies and technologies to materially change how they engage with their valued customers. The latest set of new and rejuvenated loyalty programs provide customers with more choice, greater transparency, exclusivity, and value. They also remove unnecessary points of friction.

We believe the forces driving this furious pace of change need to be better understood and prioritized by marketers, service providers, and C-suite executives. Brands that recognize and prioritize these key drivers of change will be positioned for high performance in the arena of digital customer marketing.  Those attempting to do otherwise will disenfranchise their customers and lose.

Join us as we create conversations that reveal why and how leading brands are purposefully crafting moments designed to pivot their customer relationships by focusing on the changes that truly matter.

 

What:

The 4th Annual Loyalty Academy Conference

When:

March 6th-7th, 2019

Where:

Pier Sixty-Six Hotel & Marina, Fort Lauderdale, Florida, USA

Why:

Be inspired by those that are taking action to refresh or re-tech their customer programs.  Learn how to make sure that your customers know they are truly valued and reinforce the promise of a Customer-Centric journey in your enterprise.

Who:

You are a mid- to senior-level marketer with an interest in building the most effective customer strategy you can offer to your best customers, senior management, and stakeholders. Whether you’re an airline, a card marketer, a hotelier, a retailer, or a B2B provider, you’ll find invaluable insight at the Loyalty Academy 2019 Conference – and your opinions will be in high demand.

 

The 2019 Agenda

March 6 – Registration and Conference Reception

  • 6:45 PM Registration Table Open
  • 7:00 PM Cocktail Reception Begins
    After you’ve registered please join us to meet other conference attendees and our speakers.  Our conference focuses on creating discussion and we’ve learned that knowing who is in the conversation with you encourages healthier conversations.
  • 8:00 PM Welcome Remarks
  • 9:00 PM Registration Table Closes until March 7 at 7.30am until 8.30am

March 7 – Conference Day

  • 7:30 AM Late registration available until 8.30 AM
  • 8:00 AM Networking Breakfast
  • 9:00 AM Opening Conference Remarks – By Wise Marketer Group.
    We will share our perspective on why we feel marketers need to be cognizant of change – and then know how to prioritize the changes that matter most to win with your customers.
  • 9:30 AM    Embarking on a New Direction
    Speaker to be Announced – A case example and discussion on how to successfully shift from one customer program to a new program entirely and what changes you need to focus on most.
  • 10:15 AM Networking Break A
  • 10:45 AM Engagement Enabled through Better Use of Data
    Speaker to be Announced – A case example focusing on innovative use data of data and technology to enable better decision making in marketing or merchandising programs.
  • 11:45 AM Lunch and Networking Break B
  • 1:15 PM Industry Perspective
    Presented by Kobie Marketing – Topic and speaker to be announced soon!
  • 2:00 PM Enhancing the Loyalty Promise
    Speaker to be Announced – A case example and discussion on what elements of loyalty and reward programs matter now to customers and how programs have overhauled their loyalty promise for better value.
  • 2:45 PM Networking Break C
  • 3:15 PM Industry Perspective
    Presented by Maritz Loyalty – Topic and speaker to be announced soon!
  • 4:00 PM Evolving Customer Perception of their Worth
    Speaker to be Announced – A case example and discussion targeting new and changing loyalty models that are emerging to be intentionally transparent about how they drive value to loyal customers.
  • 5:00 PM Closing Conference Remarks – By Wise Marketer Group
    We will take a few moments to offer our perspective on key take-aways from the day.
  • 6:00 PM Conference Reception
    Continue exploring concepts and ideas from the conversations throughout the day and establish connections with other attendees that will continue beyond this event.
  • 7:00 PM Thank You Remarks from the reception host – Maritz Loyalty
  • 8:00 PM Cocktail Reception Closes

 

The Loyalty Academy Conference 2018: Testimonials

Still uncertain if the Loyalty Academy Conference is worth the investment of your precious time and travel budget? Don’t take our word for it – here are a few choice quotes from attendees at the 3rd annual Loyalty Academy Conference on March 8, 2018 at the Waterstone Beach Resort in Boca Raton, FL.

“You probably have the top ten minds of the Loyalty Industry in this room today. So, take advantage of this opportunity!”

Sarah Phelps

Senior Vice President, Rewards Management, Wells Fargo

“Another great event at the Loyalty Academy. Thanks to Bill, Mike, and the whole team for the opportunity to participate. This is the closest our industry can come to a doctorate consortium. It’s the think tank of loyalty.”

Dave Andreadakis

Chief Strategy Officer, Kobie Marketing

“Great conference…worth the trip over.”

Mark Bergdahl

UK Loyalty Expert across a broad range of industries

“Just a quick note to tell you thank you and congratulations for the great job that you did with the Loyalty Academy last week. Our attending clients and my Hinda folks were impressed with the progress the event made YOY. I watched most of it via live streaming. Great job! You should be proud of the event and all of the hard work that I know goes into something like that.”

Mike Donnelly, CPIM

President, Hinda Incentives

“– and certainly agree it was a high-quality, thought-provoking event. Anyone who wants to be seen as a leader in the loyalty space needs to make Loyalty Academy an annual ritual.”

Barry Kirk, CLMP

VP of Loyalty Strategy, Maritz Loyalty

“My boss asked me how it went. I handed him 15 pages of organized notes with specific recommendations on what we could be doing differently in our program. This was a great event – the south Florida venue, the first-class arrangements, the networking reception and the opportunity to learn from the brightest minds in loyalty.  Thank you!”

Requested Anonymity

Loyalty Marketing Manager, Consumer Goods and Services Company

“Great conference – very informative. Kudos to you and the team.”

Dan Tobal

Vice President, Bank of America

“To me it felt like the true guard was back together.  Guardians of the industry and what it stands for and can mean.   It was real content and real connections.  No BS.  Proven innovators and those seeking to learn.  Also, a testing ground.  Bravo.”   

Michael Hemsey

Executive Vice President, Loyalty Solutions Group, Merkle

Interested in becoming a conference sponsor?

As a sponsor of our annual Loyalty Academy Conference, your organization with learn from, share with, and network with some of the leading practitioners and professionals in loyalty marketing. Our conference isn’t a trade show – it’s a senior-level, highly interactive, collaborative, and intimate summit where brand attendees feel comfortable sharing their stories in a non-sales environment. Our conference sponsors get more than just event signage – we work with our sponsors to shape their participation in the event in the most beneficial means for their brand.

For more information, use the contact request form below or call us directly at +1.844.426.4346

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