Mala Raj has over three decades of experience in Direct Marketing, Loyalty and CRM and she has designed over 60 loyalty programs in India across multiple sectors. She currently serves as the Managing Partner for Strategic Caravan International Pvt Ltd where she directs consulting projects in the areas of loyalty, customer centricity and CRM. Mala is also a founding member of Points for People, an award-winning charity platform and ecosystem that connects loyalty programs with NGOs and enables program members to donate their loyalty points towards social causes. Mala’s past accomplishments include media planning at Ogilvy & Mather Advertising and Account Management in Direct Marketing for OgilvyOne. She headed the Loyalty Consulting Practice at Cartesian and worked on Customer strategies and audits for multiple clients in India, the Far East and Middle East.

Mala is a Certified Loyalty Marketing Professional™ and joined the Loyalty Academy faculty in 2020. She is a Bangalore University topper and a PGDM alumnus of the Indian Institute of Management in Bangalore. She previously served on the editorial panel of COLLOQUY India and has frequently participated as a presenter and judge at Loyalty Summit India.