Mike Capizzi

Mike Capizzi, CLMP

Mike Capizzi is the Dean of the Loyalty Academy. A 45+ year veteran of the Marketing Services industry with deep knowledge of the Loyalty Marketing space, Mike currently directs all operations and the curriculum at the Loyalty Academy and is a global workshop facilitator for the CLMP program. He has personally been involved in the design, operation,  technical enablement and financial assessment of more than 80 loyalty programs over his career. Mike supports many marketing services firms in the loyalty and database area with strategic planning, marketing research projects, competitive analysis, new market and new product/service assessments. He is a noted advisor to private equity and investment analysts in investigating, understanding and profiling marketing services firms who represent potential investment opportunities.

Mike is a globally recognized speaker and author in the loyalty arena and a partner in the Wise Marketer Group. He is a Certified Loyalty Marketing Professional™ (CLMP) and has taught loyalty and marketing courses at five US universities and among practitioners in twenty different countries. He holds a BBA in Marketing from the University of Cincinnati and an MA in Media from New York University.