201 – The Future of Loyalty Marketing

This course, refreshed annually, provides an in-depth look at the macro-trends in technology, market forces, demographics, regulatory forces, and economics shaping the global customer loyalty industry. It is based on the 2018 Delphi Panel report published by The Loyalty Academy and The Wise Marketer.  The panel was comprised of leading loyalty experts and CLMPs from all regions of the world.  Students will leave with a thorough understanding of how current forces can and will impact the future of our industry and their own loyalty strategy. Take this course annually before your planning and budgeting cycle concludes to understand where to spend your budget and resources most effectively.