204 – Best Practices in Data-driven Loyalty Marketing

USD $375.00

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SKU: 018 Category:

Description

In this course, students will learn about the intersection of loyalty marketing and Big Data. Students will receive an overview of various approaches to integrating Big Data analytics into customer loyalty initiatives, including the incorporation of unstructured data, the role of programmatic digital advertising platforms in customer loyalty, and the latest trends in customer identification, segmentation, and digital communications. Case studies will be used to illustrate key best practices.

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