204 – Best Practices in Data-driven Loyalty Marketing

USD $375.00

Want a discount? Become a Loyalty Academy Member by purchasing Loyalty Academy Annual Membership, or log in if you are a member.

SKU: 018 Category:


In this course, students will learn about the intersection of loyalty marketing and Big Data. Students will receive an overview of various approaches to integrating Big Data analytics into customer loyalty initiatives, including the incorporation of unstructured data, the role of programmatic digital advertising platforms in customer loyalty, and the latest trends in customer identification, segmentation, and digital communications. Case studies will be used to illustrate key best practices.

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!