301 – The Mobile Loyalty Landscape

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SKU: 301 Category:

Description

The purpose of the module is to provide delegates with an high level appreciation of what to consider when launching a customer loyalty program based on a mobile platform.

  • The intersection of loyalty marketing and mobile – a global set of criteria with localized influences
  • Why choose mobile?
  • The convergence of mobile loyalty & payments
  • Key technology issues
  • Customer engagement strategies
  • Case studies:  Retail, Hospitality from the UK Perspective

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