The workshop is an interactive, 2 ½ day experience designed to provide an in-depth assessment of the strategic principles and best practices which govern loyalty marketing programs. The workshop will deliver this assessment from the perspective of both Consumer and B2B customer relationships.
Through a combination of lecture, discussion, case studies, and the use of specific loyalty and retention evaluation tools, this workshop seeks to expand the participant’s knowledge and understanding of the available techniques used around the world by loyalty and relationship marketing professionals. The workshop is intended for senior level marketing and loyalty program decision-makers in both Consumer and B2B markets, including those agencies and service providers who support client loyalty programs.
The workshop is intense and covers all core modules plus some of the elective topics offered in the full Curriculum. The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees and concludes with a final examination based upon a case study. Participants will be required to present their final loyalty design recommendations and financial analysis associated with the case using all of the materials from the workshop.
The final presentations will be evaluated by the Board of Regents for the Loyalty Academy and the CLMP Certification will be granted to all participants who successfully demonstrate their understanding and real world use of the principles, practices, technologies, and financial elements associated with winning loyalty strategies.