From Casablanca to North and West Africa:
Loyalty Academy
CLMP™ Certification Workshop

Casablanca, Morocco | Available Dates:
08 to 10 May 2024
25 to 27 Sep 2024
27 to 29 Nov 2024

Event Info

Loyalty Academy and 2WLS (Worldwide Loyalty Systems) jointly present a world-class Certified Loyalty Marketing Professional Workshop in Casablanca.

For those who wish to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP), this workshop is for you!

This workshop and its content is uniquely designed and will be of benefit to a broad range of both client and agency practitioners, managers and directors in Marketing, Strategic Planning, Database Marketing, Business Development and Account Management: whether you have an existing programme and are looking to evaluate or refresh its design, or you are thinking about developing and deploying a programme for the first time, this is the one workshop which can help you the most.

This is an in-person event led by senior faculty members of the Academy over a 3-day period.

The workshop is intense and covers all core modules of the Loyalty Academy curriculum plus a selection of elective topics offered by Loyalty Academy.

The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees.

The workshop concludes with a case study and final examination – which will be evaluated by the Board of Regents for the Loyalty Academy

CLMP Certification will be granted to all participants who actively engage the content and discussions throughout the workshop and who demonstrate their understanding and real-world use of the principles, practices, technologies, and financial elements associated with winning loyalty strategies.

WORKSHOP FEE is $2,000* USD with an Early Bird rate of $1,500 until April 10th!

*2WLS clients should contact 2WLS directly for preferred registration fees.


Our Workshop runs over three full-day sessions and includes lunch on all 3 days as well as anb invitation to the annual 2WLS GALA taking place on the the third day. You will receive both printed and digital copies of all lecture materials.

Day 1

  • Registration will open at 08:30
  • The Workshop will start at 09:00 and end at 17:00
  • Topics 1 to 4 of the course (as detailed on the left) will be covered and will include a Regional Loyalty Marketing industry overview

Day 2

  • The Workshop will start at 09:00 and end at 17:00
  • Topics 5 to 9 of the course (as detailed on the left) will be covered

Day 3

  • The Workshop will start at 09:00 am and end at 3:30 pm
  • Topics 10 and 11 of the course (as detailed on the left) will be covered
  • We will wrap up with an “Ask me anything” session

Meet Our Hosts

Wise Marketer Group

The Wise Marketer Group (WMG) publishes, the most widely read news source for Customer and Loyalty marketing in the world and operates the Loyalty Academy™, the first industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP™) to those completing the curriculum. delivers timely and unbiased news research, and industry data to a global audience of marketing professionals. The media site has served the global loyalty marketing industry for the past 18 years and is the principal advocate for and collaborative center of this growing industry.

The Loyalty Academy™ is the premiere global education and membership organization for loyalty marketing practitioners. Since 2015, the Loyalty Academy has offered certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars.

The Loyalty Academy has:

  • Earned worldwide acceptance as an industry standard educational platform.
  • Hundreds of active paid members.
  • Over 900 CLMPs in over 40 geographic markets.
  • Delivered in-person training and educational events in Australia, Brazil, Canada, Dubai, India, Ireland, New Zealand, and the United States.
  • The premier group of loyalty marketing professionals with unmatched experience, collaboration, global perspective, and total commitment to the industry.

The Loyalty Academy offers lifetime membership options that provide free access to loyalty marketing publications, research, thought leadership, white papers, and tools, plus discounted tuition fees on all courses, discounted access to research and proprietary publications, PLUS discounted registration to all Conferences and Events.

Workshop Facilitators

Aaron Dauphinee, B.Sc MBA CLMP™

Chief Marketing & Business Development Officer

The Wise Marketer Group

Siham El Mejjad, CLMP™

Co-Founder of 2WLS

Wiam Fahim, CLMP™

Managing Director of 2WLS


Benefits of Certification

The CLMP™ Certification is the only recognized professional certification in the loyalty marketing industry.

The distinction tells your employer, your clients, your peers, and the entire industry that you have achieved a level of professionalism and advanced education associated with the discipline of loyalty marketing.

The CLMP™ designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.

The curriculum has been carefully constructed by the Loyalty Academy Faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry.

Loyalty Academy operates with the oversight of a Board of Regents, composed of an international panel of practitioners and academics.

Each Faculty Member has gone through a strict and thorough application process, has taught individual courses before and has been approved by the Board of Regents.

The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both, consumer and B2B markets across the world.

Benefits of Loyalty Academy's CLMP™ Designation

  • Free Access to the CLMP™ Only Vault where you’ll find a comprehensive library of tools, research, white papers and presentations created by veterans of the Loyalty industry
  • Up to 20% discount to attend all Loyalty Academy Events and Conferences
  • Free Access to the annual Delphi Panel reports, tackling the most controversial issues in loyalty marketing with expert-based research
  • Exclusive access to the global Loyalty Academy faculty
  • Exclusive networking opportunities


2WLS offers brands tailor-made solutions to maintain a profitable relationship with their customers and build loyalty .

HAV solutions

Offer a high value-added loyalty and data marketing solution


Provide customized back office and front office loyalty technology

360° offer

Assistance at all the business levels to offer support from project management to deployment and operations


Ensure our clients’ profitability and turnover increase

Hotel Information

Our workshop will take place at the ONOMO Hotel City Center located in Casablanca, 1km from the Old Medina and the markets of Casablanca, just a few minutes from the beach of Ain Diab, and 2.9km from the Hassan II mosque.  It is also 30km from the Mohammed V International Airport in Casablanca.

Angle Boulevard Al Massira
Et Boulevard Normandi

Negotiated hotel rates are available.  Contact us for more details: or + 212 5222-16661


Check out the videos from recent CLMP™ workshops held in other markets.

Or read the testimonial from a CEO who recently attended one of our workshops:

We have 100’s of other testimonials from CLMPs™ who have been through this program – a few examples:

“Finally, after a few attempts, the Malaysian based Certified Loyalty Marketing Professionals™ (CLMP) met up for the very first time. Great get to know you session as we shared ideas, challenges and opportunities as a loyalty professional/practitioner. We also shared our favourite loyalty programmes… Beside our favourites, we also shared our least favourite ones as well.

With loyalty marketing becoming a key lever for companies to retain, reward and remember customers, it is crucial that we as loyalty professionals and practitioners continue to evolve and pay close attention to the ever-changing heartbeat of the customers. To do that, we need a community where we can hear best practices, share challenges and support each other in our pursuit to bring delight to our customers as a loyalty marketeer.”

Joseph Wong, Business Readiness Lead, Shell (Malaysia)

“I am extremely happy and pumped up taking up this course. The dedication and passion you have showcased in responding to each of my emails and sharing such a detailed analysis is inspiring. 

I feel wonderful and have learned immensely from the course. I have actually watched all the videos in the curriculum without skipping even the electives. It was a pleasure taking this up. Thanks for your guidance and support. Please let me know the next steps.  I will spread the word in my circle, so that fellow colleagues also take up this wonderful course & get their certifications. Please continue the great work that you’re doing! It’s been a beautiful and amazing learning experience”

Arjun Singh, Accenture, (India)

“Very thankful to The Loyalty Academy for the opportunity to participate. It was a great experience for me and I learned a LOT! Definitely would recommend to those considering options to continue their education in the loyalty industry.”

Mike Templeton, Director Of Digital Marketing & Guest Loyalty, Casey’s (Usa)

“Fantastic, thank you! I really enjoyed the CLMP™ process and courses and will definitely be taking more. Some great educational content there, nice work guys.” 

Glenn Shaw, Director of Business Development, Incentive Solutions Ltd (New Zealand)

“This is something I have wanted to achieve for some time and I am grateful I gave it the time and attention needed. For those looking for a comprehensive course on loyalty programs, this is it. Even though I have been in the loyalty space for a few years now, this course was very insightful – from looking at the different business models available, financial modelling, technology considerations (existing and emerging), all the way to predictive modelling, advanced engagement and gamification, and much more.”

Karen Cordeiro, Marketing Director – Loyalty & B2b, The Entertainer (Uae)

“I’d like to thank you and all your organization team members who helped me and all the others to gain the loyalty marketing knowledge and pass the exam to get the certificates After completing the program, my thoughts about the loyalty marketing field have been changed, thanks for the comprehensive Program, and for sure, I will be referring this program to my colleagues who might be interested in Loyalty marketing.”

Mazen Obaid, Head Of Loyalty Communications, Fawaz Al-hokair Group (Saudi Arab

“What a great experience with the The Loyalty Academy, something I would highly recommend if you are interested in loyalty marketing. Thank you for a wonderful time learning more about loyalty! Great to have this certification and look forward to using the knowledge gained to help our partners!”

Mark Schoombie, Gratifii (UAE, South Africa, Australia)


“Thank you The Loyalty Academy! Feels great to be a part of such a unique & elite community of loyalty professionals. Margaret Meraw, MBA, CLMP™ & Michael Capizzi, CLMP™ – Thank you for your constant support during the entire course duration & after!”

Krishma Chheda, Analytics Consultant (Australia)

“During the CLMP training this year, you presented the ROI model, which I found to be one of the more exciting parts of the overall material. We recently worked on a tender to acquire a new customer for i360 – a retail chain running 150 stores across the country supported by a robust e-commerce model. We spent more than 100 hours developing the ROI model you showed, primarily supplementing it with detailed parameters that needed to be considered while planning project finance. On top of that, we extrapolated the results for the following years and created detailed management dashboards of the implications of the costs incurred on EBITDA, depreciation, cash requirements, etc.

As a result of this work, I have just signed a >1 mil USD contract with a new client. They conveyed that a significant factor in their decision to choose i360 was the professional development of ROI analytics. The above would not have been possible had it not been for your training.”

Tomasz Makaruk, CEO, i360 (Poland)

“I strongly recommend this as a great way to learn and grow professionally. I am personally going through the courses right now.”

Pavel Los, Global Loyalty Program Manager, Shell (Czech Republic)

“The 3 days of training just passed by too quickly. But the 3 days definitely gave us years of knowledge and a great opportunity to connect with loyalty colleagues from different fields.”

Nabeel Sab, Kuwait Airways (Kuwait)

“I’m very happy and satisfied about the course quality and the amount of knowledge I gained from it. The instructors were also very clear and knowledgeable about the subjects they were presenting, with extended explanation and examples to clarify the slides.”

Ahmed Zaki, Fawaz Al-hokair Group (Canada)

“It’s official! I am a Certified Loyalty Marketing Professional™! My love of loyalty has only deepened with completing this course. In my role I see first-hand how shoppers change their behaviour and shift their views because of loyalty, and this course has provided a great source of knowledge and inspiration to further fine-tune and develop more compelling offers for our retail clients and shoppers. Many thanks to The Loyalty Academy for your support and guidance in the past months. And thank you to Brand Loyalty for all your encouragement along the way!”

Catherine Stuart, Sr. Insights Consultant, Brand Loyalty (Hong Kong China)