The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Events Schedule

Customer Experience Webinar

December 14, 2022 @ 09:00 am in Eastern Time (US and Canada)

Is it possible that your customer experience needs improvement – or a reboot?

Join us on December 14 at 9 am (EST) for a special webinar featuring CX professionals from Ford, The Wise Marketer, Politecnico di Milano, and Comarch to find out!

Not only will you learn about the most successful techniques and strategies used in building long-lasting customer relationships, but you will also discover how can identify potential CX bottlenecks at your company.

CRMC Webinar: BFCM 2022: Data Trends & What To Do Next

December 14, 2022 @ 01:00 PM in Eastern Time (US and Canada)

Every year on Black Friday and Cyber Monday, Bluecore analyzes data from billions of shopper events across 150 retail brands to identify trends that will not only impact marketing strategy and revenue targets for the year ahead but surface fundamental changes in shopper behavior. Join this event to discover insights that the data reveals and learn how to turn those into action. We’ll be joined by Julia Metaxas, Senior Director of Growth for Lulu and Georgia, for a discussion on what to do next to drive identification, conversion, and repeat purchases in this year’s post BFCM environment. Moderated by Bill Hanifin, CLMP, CEO of The Wise Marketer Group.

Not only will you learn about the most successful techniques and strategies used in building long-lasting customer relationships, but you will also discover how can identify potential CX bottlenecks at your company.

Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.


The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.
Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.
  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a lifetime member of the Loyalty Academy™ for a low one-time fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,695 value!) and substantial discounts on all Loyalty Academy workshops and events.
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:
  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a lifetime member of the Loyalty Academy™ for a one-time fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our LinkedIn Group
    • And… more!