The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.
Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.
CRMC Webinar Series 2022: How WWE Uses SMS & Loyalty to Activate Diehard Fans
February 9, 2022 @ 01:00 PM ET
With high-performing loyalty incentives and clever SMS campaigns timed around live Pay-Per-View events, Worldwide Wrestling Entertainment has crafted the perfect plan to drive valuable actions from their most engaged fans.
Join the team from WWE and Yotpo to learn more about engagement tactics that deliver results. This webinar is part of the CRMC webinar series hosted by Bill Hanifin, CLMP and Managing Editor of The Wise Marketer.
New Course! Introduction to Loyalty Partnerships [#211]
February 24, 2022 @ 12:00 PM ET
This course provides a comprehensive overview of the types of partnerships used in loyalty marketing and how to apply each to any program. With Guest Lecturer Charlie Hills, CLMP from Mando-Connect in the UK.
2022: Irish Loyalty Summit and Awards
April 28, 2022 — Dublin, Ireland
The Irish Loyalty Summit will take place on Thursday at Kilkea Castle featuring a keynote address from Mike Capizzi, CLMP and Dean of the Loyalty Academy.
Other key tracks for the 2022 Summit include Remaster, Renew & Reimagine, making loyalty even more relevant to today’s audience. The black-tie gala awards ceremony for Ireland’s best loyalty programs will follow that evening.
Learn more about becoming a Member of the Loyalty Academy™
Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.
WHAT IS THE LOYALTY ACADEMY?
The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.