The Vault - a Digital Loyalty Library

All Loyalty Academy Members have exclusive access to our Vault – the most comprehensive digital loyalty library in the global industry!!

Find, view or download 100’s of documents to help you with your daily efforts and your future plans.

Research reports, loyalty tools, thought leadership articles and presentation content available to MEMBERS ONLY!

Join today for one low LIFETIME fee and get your MEMBERS ONLY access.

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Upcoming Events Schedule

June – July

Monthly Interviews Celebrating Women in the Loyalty Industry!

Women in Loyalty™: Episode 3 — Cheryl Nuttall, Director, Enterprise Strategy — Loyalty at FIS Global – June 30th, 2021 at 1:00pm ET

The 3rd episode in the Women in Loyalty series features Cheryl Nuttall, Director, Enterprise Strategy — Loyalty at FIS.

Tune in to hear Cheryl share her story as a founder and leader in the loyalty and incentives space with over 25 years’ experience designing, implementing and managing corporate engagement, incentive and loyalty platforms worldwide.

Cindy Faust, industry expert and resident Women in Loyalty host, will rejoin us for this episode.

Upcoming Reward Paths Webinar

ROI and Loyalty Campaign Results – June 29th, 2021 at 4:00pm ET

Discover how loyalty ROI modeling deeply impacts loyalty campaign metrics. We’ll examine ROI modeling techniques, segmentation approaches, and how to use the underlying financial analysis to help plan, implement, and report various loyalty campaign results.

Join us as we dive into case studies and campaign metric benchmarks. Featuring Calebe Perazza, Director of Loyalty Analytics for Reward Paths and parent company Incentive Solutions Ltd. Also featuring special e-mail campaign benchmarks from Mike Capizzi, Dean of the Loyalty Academy and a Wise Marketer partner.

Improve your loyalty measurements and campaign performance!

To learn more about becoming a Member of the Loyalty Academy™, click here.

COMING SOON – IN-PERSON CLMP WORKSHOPS located in Dublin, Dubai, and Fort Lauderdale. For details, send a note to [email protected] or use the contact us form below.

Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.



Loyalty Academy

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide. 

Why join the Loyalty Academy™?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a lifetime member of the Loyalty Academy™ for a low one-time fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,695 value!) and substantial discounts on all Loyalty Academy workshops and events.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a lifetime member of the Loyalty Academy™ for a one-time fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our LinkedIn Group
    • And… more!