The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.
Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.
Upcoming Events Schedule
Video Interview: Inside Data Privacy
New interview series starting in August featuring Richard Dutton, CLMP and Member of the Board of Regents of the Loyalty Academy, will attempt to bring understanding and insight to the chaos surrounding data privacy, regulation and compliance in the world of loyalty marketing!
New elective courses available on-demand at The Loyalty Academy. Use our ON DEMAND platform as we deliver new material in the areas of Liability Management and Predictive Analytics.
303 – Advanced Liability Management
Instructor: Len Llaguno
This course will offer an advanced assessment of the issues involving loyalty program liability. Focus will be on estimating and anticipating changes in points breakage and overall management of the program liability.
209 – Introduction to Loyalty Liability Management
Instructor: Len Llaguno
This course provides an in-depth assessment of issues involving the management of loyalty program liability in currency-based or deferred reward loyalty models.
204 – Building Blocks for Predictive Analytics
Instructor: Jim Griffin
This course provides a detailed overview of predictive modeling in the field of loyalty marketing.
To learn more about becoming a Member of the Loyalty Academy™, click here.
Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.
WHAT IS THE LOYALTY ACADEMY?
The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.