LOYALTY ACADEMY EXPANDS GLOBALLY!
Certification Workshops announced in 4 countries for 2020!
The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.
Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.
Upcoming Events Schedule
New elective courses at The Loyalty Academy announced for June. Interact with live faculty over the web as we deliver new material in the areas of Liability Management and Predictive Analytics.
209 – Introduction to Loyalty Liability Management
Instructor: Len Llaguno
This course provides an in-depth assessment of issues involving the management of loyalty program liability in currency-based or deferred reward loyalty models.
204 – Building Blocks for Predictive Analytics
Instructor: Jim Griffin
Learn about the intersection of loyalty marketing and predictive analytics.
B2B Loyalty is less understood and often difficult for many loyalty marketers to accurately define. But watching the stunning April plunge in consumer spending by a record-breaking 7.5% combined with a nearly 35% drop in consumer confidence since February has sparked a new interest in the B2B segment. We’ll take a look at how activity-based principals of channel programs can be applied to B2C loyalty initiatives, while also offering ideas for B2B Loyalty professionals to more fully engage and align channel partners and sales personnel. This webinar will be hosted by Bill Hanifin, CEO & Managing Editor of Wise Marketer, and the presentation will be led by three brilliant members from the Hinda Incentives / Hinda Loyalty Group team.
To learn more about becoming a Member of the Loyalty Academy™, click here.
Please note, with the current COVID-19 pandemic, we are all anxiously awaiting the outcomes, especially how it will impact business travel in the foreseeable future. We plan on holding all of our scheduled events for 2020, but the dates may need some re-scheduling as the situation unfolds. While we do not anticipate cancelling events and plan to accommodate each paid registrant, we will honor refunds for anyone who cannot re-schedule.
WHAT IS THE LOYALTY ACADEMY?
The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.