The Vault - a Digital Loyalty Library

All Loyalty Academy Members have exclusive access to our Vault – the most comprehensive digital loyalty library in the global industry!!

Find, view or download 100’s of documents to help you with your daily efforts and your future plans.

Research reports, loyalty tools, thought leadership articles and presentation content available to MEMBERS ONLY!

Join today for one low LIFETIME fee and get your MEMBERS ONLY access.

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Upcoming Events Schedule


Course 304 Now Available On-Demand!

New Course: 304 – Introduction to Loyalty Fraud

Loyalty Fraud has burst onto the scene the past few years and the problem continues to grow. For the operators of points, miles or other currency-based loyalty program designs, the issues surrounding fraud carry vast implications to both members and the program itself.

The purpose of this module is to provide a high-level framework for understanding loyalty fraud, its potential impact on your program and members and what you can do to mitigate the problem.

This course is a must for both brand and service provider loyalty managers. Led by Robyn Simpson, CLMP from Australia and The Loyalty Academy’s Guest Expert in the field of loyalty fraud.

Course 206 Now Available On-Demand!

New Course: 206 – Advanced Customer Engagement and Gamification: Techniques, Tools and Tips

Learn how to measure and influence the engagement health of your community to build unbreakable brand-customer relationships using advanced principles of motivational psychology and game mechanics. Go beyond oversimplified “gamified” approaches with thin points-badge-and-leaderboard mechanics, loyalty points, and rewards that do little to drive customer behavior.

Uncover sophisticated designs and technologies that rely on tried-and-tested principles drawn from advanced engagement and interactive design philosophies. Learn how to change customer behavior through compelling gameplay mechanics such as collaboration, competition, mastery, customization, collection and gain exposure to new measurement tools such as the Net Engagement Scores methodology.

Led by Steve Bocska, CEO of Pug Interactive and The Loyalty Academy’s Guest Expert in the field of gamification.

To learn more about becoming a Member of the Loyalty Academy™, click here.

Please note,
with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.



Loyalty Academy

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide. 

Why join the Loyalty Academy™?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a lifetime member of the Loyalty Academy™ for a low one-time fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,695 value!) and substantial discounts on all Loyalty Academy workshops and events.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a lifetime member of the Loyalty Academy™ for a one-time fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our LinkedIn Group
    • And… more!