Master the Discipline of Customer Loyalty
Loyalty Academy™ is the global platform for loyalty education.
Delivering the Certified Loyalty Marketing Professional™ (CLMP™) designation — the first and longest-standing global certification in loyalty marketing.
Whether you’re managing your first loyalty program or rebuilding an established one, we equip you with evidence-based frameworks that hold up in practice, not just in theory.
- Proven loyalty methodologies grounded in data and research
- Skills to drive measurable customer value, retention, and engagement
- Access to a global network of CLMP™ professionals active in multiple industries and nearly 60 countries
- The CLMP™ designation is carried for life with no recertification required
- Ongoing access to the core curriculum, guest lectures, and The Vault research repository
- Opportunity to publish one article on TheWiseMarketer.com each year
We serve:
Marketing professionals managing customer loyalty and customer experience programs · New team members needing loyalty fundamentals · Senior executives overseeing customer strategy · Consultants and vendors advising on customer-facing strategy, marketing and technology
The First and Longest-Standing Global Certification in Loyalty Marketing
Why it matters
Loyalty marketing has moved well beyond points programs. Practitioners now need frameworks for financial modeling, data analytics, behavioral psychology, and technical operations. Most marketers were never trained in these. That gap is what the CLMP™ program addresses.
Our reach
- 1,300+ participants advancing the practice worldwide
- Recognition across nearly 60 countries
- Curriculum built and taught by practitioners who have launched and run programs at scale
What sets us apart
We are practitioners that are educating, not software vendors or consultants seeking leads. We teach loyalty strategy, not platform-specific tools. Our frameworks transcend industry and geography — principles proven across retail, travel, hospitality, financial services, restaurant, and beyond.
Loyalty marketing has moved well beyond points programs. Practitioners now need frameworks for financial modeling, data analytics, behavioral psychology, and technical operations. Most marketers were not trained in these areas. That gap is what the CLMP™ program addresses.
CLMP™ certification represents mastery of a specialized discipline, not familiarity with loyalty as one marketing tactic among many.
The refreshed program includes 14 core courses plus a final examination. Every participant completes the same curriculum, creating a consistent global standard for the CLMP™ designation.
New to loyalty marketing
You’re moving into a loyalty role or joining a loyalty team. CLMP™ gives you comprehensive grounding rather than learning by trial and error.
Currently running a program
You learned on the job without formal training. CLMP™ fills the gaps, introduces proven frameworks, and gives you confidence you’re following best practice.
Advising on loyalty
You’re a consultant, agency lead, or technology vendor. CLMP™ signals credibility and ensures the advice you give is sound.
Overseeing customer strategy
You’re a CMO, VP, or director accountable for loyalty. CLMP™ refreshes your knowledge so you can properly evaluate what your team and vendors recommend.
No prerequisites. No prior loyalty experience, educational requirement, industry restriction, or job title threshold.
Certification is an investment in building the expertise to make better loyalty decisions.
A financial model that misjudges breakage can have a significant impact on program economics. A reward structure that fails to drive incremental behavior can waste program investment. Poor segmentation can mean over-rewarding low-value customers while under-rewarding the customers who matter.
CLMP™ gives practitioners practical frameworks across financial modeling, reward strategy, analytics, psychology, operations, technology, and measurement.
The designation is permanent, with no recertification and no renewal fee, and includes continuing access to refreshed courses, guest lectures, The Vault, industry research, the CLMP™ directory, and other professional benefits.
