First Ever Loyalty Seminar in Brazil

A 2-day seminar on “Best Practices in Loyalty Marketing” will be held in Sao Paulo, Brazil on November 25-26th with cooperation with ABEMF, the Brazilian association of loyalty marketing and CRM professionals. Attendees will earn course credit from the Loyalty Academy and will be well on their way to becoming CLMPs!

Overview Register

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Upcoming Events Schedule


Fresh, updated course content for 2019 delivered every day in October using our ON-DEMAND platform. This platform enables you to register for any course and experience the audio/video recording whenever you have time, wherever you are! Member discounts still available!

November 25-26

Best Practices in Loyalty Marketing, Sao Paulo, Brazil. In cooperation with ABEMF, Brazil’s leading association of loyalty and CRM professionals, the Loyalty Academy will deliver a two-day seminar designed to advance the skills of practitioners, brands, consultants and analytics firms in the region. Attendees will earn credits towards their own certification as a CLMP. First time in Brazil!

March 4-5, 2020

5th Annual Loyalty Academy Conference, Ft. Lauderdale, FL, USA. This year’s theme, Bringing Loyalty to Life, will continue the thought leadership, collaboration and industry dialogue features of the previous 4 years. Don’t miss this! Conference information is available here.


To learn more about becoming a Member of the Loyalty Academy™, click here.



Loyalty Academy

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference in the US.

Why join the Loyalty Academy™?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a member of the Loyalty Academy™ for a low one-time annual fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to the Loyalty Guide (a $1,600 value!) and substantial discounts on all Loyalty Academy conferences and workshops.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a member of the Loyalty Academy™ for a one-time low annual fee, you’ll unlock additional benefits including:

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