Certification Workshops announced in 4 countries for 2020!

Certification Workshops Announced in 4 Countries!

INDIA                 Mumbai, Postponed Until further Notice

CANADA              Toronto, September 16th – 18th

PAN EUROPEAN     Dublin, September 23rd – 24th 2020

USA                     Fort Lauderdale, October 13th – 15th 2020

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Upcoming Events Schedule


Given strong demand as the current stay at home situation remains in place, The Loyalty Academy™ has extended the offer for 50% off its annual membership through May 31! Become a member to enjoy a ton of benefits such as your first course free, 60% off all courses, and access to the private LinkedIn group. And for all new and existing members, we are offering a $100 discount with purchase of two or more additional courses at the same time through May 31st! The discount will apply automatically at checkout. Our entire curriculum is available online from the safety of your home. Our ON-DEMAND platform enables you to register for any course and experience the audio/video recording whenever you have time, wherever you are! 

This is a great opportunity to get started on your path to CLMP™! Be well and stay safe. 

To learn more about becoming a Member of the Loyalty Academy™, click here.


New elective courses at The Loyalty Academy announced for June. Interact with live faculty over the web as we deliver new material in the areas of Liability Management and Predictive Analytics.

209 – Introduction to Loyalty Liability Management

Instructor: Len Llaguno

This course provides an in-depth assessment of issues involving the management of loyalty program liability in currency-based or deferred reward loyalty models.

June 4th, 2020 @ 1pm EST

204 – Building Blocks for Predictive Analytics

Instructor: Jim Griffin

Learn about the intersection of loyalty marketing and predictive analytics.

June 9th, 2020 @ 1pm EST


Please note, with the current COVID-19 pandemic, we are all anxiously awaiting the outcomes, especially how it will impact business travel in the foreseeable future. We plan on holding all of our scheduled events for 2020, but the dates may need some re-scheduling as the situation unfolds. While we do not anticipate cancelling events and plan to accommodate each paid registrant, we will honor refunds for anyone who cannot re-schedule.



Loyalty Academy

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide. 

Why join the Loyalty Academy™?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a member of the Loyalty Academy™ for a low one-time annual fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,600 value!) and substantial discounts on all Loyalty Academy workshops and select events.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a member of the Loyalty Academy™ for a one-time low annual fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our private LinkedIn Group
    • And… more!

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