Loyalty Academy Coming to Dubai!

In collaboration with QBF Consulting, we're excited to announce our inaugural CLMP workshop in the Middle East/North Africa (MENA) region! This will be a live, in-person event scheduled for December 6-8, 2021. Sponsored by Vernost.

Attend an interactive, 2 ½ day experience designed to provide an in-depth assessment of the strategic principles and best practices which govern loyalty marketing programs. Review the agenda for more information!

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Upcoming Events Schedule


Collaborative Commerce: The Evolution of Loyalty

November 17th, 2021 @ 01:00 PM ET

The list of “problem statements” for executives is growing each day. Assessing risk and prioritizing for solutions takes time from the busiest in the C-suite.

In this webinar, Peter Menges and Jisun Hahn, both senior leaders with Kognitiv, document the Top 5 Challenges facing executives today and map out — in practical terms — a plan to address each of these obstacles.

Worried about what to do when third party cookies disappear? Trying to understand how your brand can employ the latest technology to meet customer needs while remaining agile and cost effective? Seeking to unlock the potential of partnerships and apply the principles of Collaborative Commerce to your business?

Peter and Jisun will cover all these topics and share real world examples and results of how their path to solution is working in the marketplace. As you continue to plan your business strategy for 2022, this is a discussion you don’t want to miss. Join us.

Women in Loyalty: Episode 9 — Sandra Sanderson, Sobeys

November 23rd, 2021 @ 04:00 PM ET

For Episode 9 in the Women in Loyalty series, Sandra Sanderson, SVP of Marketing for Sobeys Inc., a leading Canadian grocery retailer and food distributor, takes the stage.

She oversees the marketing portfolio strategies across all Sobeys Inc. banners including Sobeys, Safeway, FreshCo, Thrifty Foods, Foodland and Lawtons, to transform the way Sobeys connects with customers through marketing.

Sandra enjoys being actively involved in the marketing community and was on the Canadian Marketing Association’s Board of Directors for 4 years, and was most recently Vice-Chair of the Board. She was Chair of Retail Council of Canada’s Senior Retail Marketing Committee, and was on the Advisory Board of the Shopper Marketing Forum and Dx3. Sandra was named Marketer of the Year by the Canadian Marketing Association in 2020.

The Inaugural Loyalty Academy CLMP Workshop in Dubai!

Rove Hotel — Downtown

December 6th — 8th, 2021

In partnership with Quick Brown Fox Consulting, this event will enable attendees to earn their Certified Loyalty Marketing Professional™ credentials all at once. Reserve your spot to attend our first CLMP workshop in the MENA region! Sponsored by Vernost Marketing Technology Solutions.

Learn more about becoming a Member of the Loyalty Academy™

 Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.



Loyalty Academy

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide. 

Why join the Loyalty Academy™?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a lifetime member of the Loyalty Academy™ for a low one-time fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,695 value!) and substantial discounts on all Loyalty Academy workshops and events.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a lifetime member of the Loyalty Academy™ for a one-time fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our LinkedIn Group
    • And… more!