Loyalty Academy Coming to Dubai!

In collaboration with QBF Consulting, we're excited to announce our inaugural CLMP workshop in the Middle East/North Africa (MENA) region! This will be a live, in-person event scheduled for December 6-8, 2021.

Attend an interactive, 2 ½ day experience designed to provide an in-depth assessment of the strategic principles and best practices which govern loyalty marketing programs. Review the agenda for more information!

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Upcoming Events Schedule

September – October

Women in Loyalty™: Episode 7 — Clare Dorrian, CMO

When: September 30th at 1:00 PM ET

As SugarCRM’s chief marketing officer, Clare Dorrian is responsible for overseeing the company’s overall integrated marketing strategy. She leads the customer marketing, revenue generation, product marketing and marketing operations teams. Dorrian joins Sugar after more than five years as VP of Marketing at Verint Systems, where she led all facets of demand generation, brand and creative for the customer engagement portfolio. Prior to Verint, she held various international marketing roles in the CRM software market at KANA Software, Sword Group, Ciboodle and Graham Technology.

Clare is a results-oriented, creative and passionate marketing professional with a record of driving customer acquisition as well as brand and market awareness working for B2B software companies of various sizes. Highly motivated and known for her energy and commitment to teamwork, she prides herself on inspiring marketers to create real-world results that are good for business and good for customers. While born and bred in the UK, Clare currently resides in San Francisco. She holds an MA with Honors from Glasgow University.

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. For more information about SugarCRM, visit: www.sugarcrm.com

The Inaugural Loyalty Academy CLMP Workshop in Dubai!

Where: Rove Hotel — Downtown

When: December 6th — 8th, 2021

In partnership with Quick Brown Fox Consulting, this event will enable attendees to earn their Certified Loyalty Marketing Professional™ credentials all at once. Reserve your spot to attend our first CLMP workshop in the MENA region!

Learn more about becoming a Member of the Loyalty Academy™

 Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.

WHAT IS THE LOYALTY ACADEMY?

 

Loyalty Academy

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide. 

Why join the Loyalty Academy™?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a lifetime member of the Loyalty Academy™ for a low one-time fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,695 value!) and substantial discounts on all Loyalty Academy workshops and events.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a lifetime member of the Loyalty Academy™ for a one-time fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our LinkedIn Group
    • And… more!