Global CLMP™ Workshops

Announcing inaugural CLMP™ workshops with full certification in Dublin, Ireland and Fort Lauderdale, Florida for 2022. Join the growing ranks of global loyalty leaders who have earned the distinction as a Certified Loyalty Marketing Professional™

Discounted pricing is available for these in-person workshops for all Groups from the same company! Special offers are also available from our partners and sponsors!

Want to know more about these workshops? We’ll let past attendees from a recent event tell you all about the experience. Click through to watch a brief video!

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Events Schedule

[CRMC Webinar Series] How Sonny’s BBQ and Leading Telecommunications Company Are Giving Back to Everyday Heroes While Building Customer Loyalty That Lasts

Aug 17, 2022 01:00 PM in Eastern Time (US and Canada)

Earning customer loyalty remains a top priority for brands, yet can be one of the hardest-to-achieve goals.

Join loyalty experts from Sonny’s BBQ and leading telecommunications company to hear how they’ve developed programs that give back to everyday heroes such as nurses, veterans and teachers, while helping them reach new audiences and maintain lasting customer relationships.

[Webinar] Recalibrating Employee Relationships

Aug 24, 2022 01:00 PM in Eastern Time (US and Canada)

This webinar will provide a framework for understanding and attacking the issues facing employee disengagement and the relationship to customer loyalty. Listeners will benefit from a discussion of strategies and tactics that can benefit enterprises at each step of the employee engagement process.

Executive Marketer Forum

September 12-13, 2022 — The Lodge Torrey Pines, La Jolla, CA

Enjoy two days of expert guest speakers, including Kevin Phelan, former global CMO at BP, with facilitated discussion around key trends that impact your business in Convenience and Fuel Retail, and two days of golf at Torrey Pines, alternating from the North and South courses.

This event is sponsored by The Wise Marketer, Stuzo, Dover, and Bounteous.

Inaugural Pan European CLMP™ Workshop

September 20-21, 2022 — Mayson Hotel, Dublin, Ireland

The first ever Pan European workshop! Earn your credentials as a Certified Loyalty Marketing Professional™ all at once during this 2-day interactive workshop.

This event is in partnership with the Irish Loyalty Awards.

2022 Annual CLMP™ Workshop

November 2-4, 2022 - Fort Lauderdale, Florida

Join us as we return for our annual CLMP™ workshop in Fort Lauderdale, Florida. 

This is an in-person event led by senior faculty members of the Academy over a 3 day period. The workshop is intense and covers all core modules plus some of the elective topics offered in the full Curriculum. The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees and concludes with a final examination based upon a case study. Participants will be required to present their final loyalty design recommendations and financial analysis associated with the case using all of the materials from the workshop.

Learn more about becoming a Member of the Loyalty Academy™

 Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.


The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.
Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.
  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a lifetime member of the Loyalty Academy™ for a low one-time fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,695 value!) and substantial discounts on all Loyalty Academy workshops and events.
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:
  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a lifetime member of the Loyalty Academy™ for a one-time fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our LinkedIn Group
    • And… more!