The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.
Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.
Upcoming Events Schedule
Course 304 Now Available On-Demand!
New Course: 304 – Introduction to Loyalty Fraud
Loyalty Fraud has burst onto the scene the past few years and the problem continues to grow. For the operators of points, miles or other currency-based loyalty program designs, the issues surrounding fraud carry vast implications to both members and the program itself.
The purpose of this module is to provide a high-level framework for understanding loyalty fraud, its potential impact on your program and members and what you can do to mitigate the problem.
This course is a must for both brand and service provider loyalty managers. Led by Robyn Simpson, CLMP from Australia and The Loyalty Academy’s Guest Expert in the field of loyalty fraud.
Course 206 Now Available On-Demand!
New Course: 206 – Advanced Customer Engagement and Gamification: Techniques, Tools and Tips
Learn how to measure and influence the engagement health of your community to build unbreakable brand-customer relationships using advanced principles of motivational psychology and game mechanics. Go beyond oversimplified “gamified” approaches with thin points-badge-and-leaderboard mechanics, loyalty points, and rewards that do little to drive customer behavior.
Uncover sophisticated designs and technologies that rely on tried-and-tested principles drawn from advanced engagement and interactive design philosophies. Learn how to change customer behavior through compelling gameplay mechanics such as collaboration, competition, mastery, customization, collection and gain exposure to new measurement tools such as the Net Engagement Scores methodology.
Led by Steve Bocska, CEO of Pug Interactive and The Loyalty Academy’s Guest Expert in the field of gamification.
To learn more about becoming a Member of the Loyalty Academy™, click here.
Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.
WHAT IS THE LOYALTY ACADEMY?
The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.