Why do Loyalty Programs Fail?

The 2019 Delphi Report™ covers a difficult and sensitive question – Why Programs Fail. This year’s report tapped a group of 34 experts from 14 different loyalty markets around the world for their insights. The vast majority of panelists carry the distinction of Certified Loyalty Marketing Professional™ (CLMP) as recognized by The Loyalty Academy™.

The entire list of key drivers of loyalty program performance can be found in the 2019 Delphi Report™ and is available through TheWiseMarketer.com.

Get the Report!

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

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Happy Holidays from the Loyalty Academy!




Fresh, updated course content for 2019 delivered every day in December using our ON-DEMAND platform. This platform enables you to register for any course and experience the audio/video recording whenever you have time, wherever you are! Member discounts still available!  Our newest course, 302 – The Intersection of Loyalty and Payments, is now available ON DEMAND. Learn how the changing payments landscape may impact the loyalty marketing industry.


To learn more about becoming a Member of the Loyalty Academy™, click here.



Loyalty Academy

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference in the US.

Why join the Loyalty Academy™?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a member of the Loyalty Academy™ for a low one-time annual fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to the Loyalty Guide (a $1,600 value!) and substantial discounts on all Loyalty Academy workshops and select events.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a member of the Loyalty Academy™ for a one-time low annual fee, you’ll unlock additional benefits including:

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