Global CLMP™ Workshops

New CLMP™ workshops with full certification in Dubai, UAE, Fort Lauderdale, Florida, and Johannesburg, South Africa for 2022. Join the growing ranks of global loyalty leaders who have earned the distinction as a Certified Loyalty Marketing Professional™

Discounted pricing is available for these in-person workshops for all Groups from the same company! Special offers are also available from our partners and sponsors!

Want to know more about these workshops? We’ll let past attendees from a recent event tell you all about the experience. Click through to watch a brief video!

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Events Schedule

Loyalty & Rewards: The Global Meeting of Travel Loyalty Experts

October 10-12, 2022 — Madrid, Spain

Global Flight is hosting a Loyalty & Awards conference for loyalty experts around the world. This two and a half day event welcomes on average 250 attendees from 42 different countries. Together, travel loyalty professionals from airlines, hotels, and other companies in industry as well as suppliers exchange information on new trends, achievements and innovations in travel loyalty. 

CRMC Webinar Series with Home Chef and 84.51°

October 12, 2022 @1 PM (EST)

Learn about a direct mail campaign and targeting strategy that effectively drove engagement with current, lapsed, and light buyers and generated awareness among new households. Backed by robust first-party data, the campaign led to incremental return on ad spend and is continuing to evolve for the future. 

Register below to join Mel Rocha Cheng, Senior Brand Manager at Home Chef, Cindy Rider, Lead Business Acceleration Consultant at 84.51°, and Bill Hanifin, CLMP, Managing Editor of The Wise Marketer on October 12th at 1pm ET as they serve up insights from Home Chef’s experience.

Fall 2022 CLMP™ Workshop

October 11-13, 2022 — Dubai, UAE

Our 4th certification workshop in the MENA region in partnership with Quick Brown Fox Consulting and sponsored by Merit Incentives and Gratifii. Find out why the MENA region remains the fastest growing loyalty market in the world and join the list of more than 70 loyalty professionals in the region who have earned their CLMP credentials.

Fourth Annual CLMP™ Workshop

November 2-4, 2022 - Fort Lauderdale, Florida

Join us as we return for our annual CLMP™ workshop in Fort Lauderdale, Florida. Sponsored by Epsilon and The Wise Marketer.

This is an in-person event led by Mike Capizzi, CLMP and Dean of The Loyalty Academy over a 3 day period. The workshop is intense and covers all core modules plus some of the elective topics offered in the full Curriculum. The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees and concludes with a final examination based upon the materials presented. Participants will be required to present their final loyalty design recommendations and financial analysis associated with the case using all of the materials from the workshop.

2022 Sub-Saharan African Inaugural CLMP™ Workshop

November 15-17, 2022 - Johannesburg, South Africa

Join us as we host Africa’s first Loyalty Academy CLMP™ workshop in Johannesburg, South Africa. 

This is an in-person event led by senior faculty members of the Academy over a 3 day period. The workshop is intense and covers all core modules plus some of the elective topics offered in the full Curriculum. The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees and concludes with a final examination. Participants will be required to present their final loyalty design recommendations and financial analysis associated with the case using all of the materials from the workshop.

This workshop will be led by Bill Hanifin, Deon Oliver, and Brian Almeida – all accomplished loyalty veterans and CLMPs.

Learn more about becoming a Member of the Loyalty Academy™

 Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.

WHAT IS THE LOYALTY ACADEMY?

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.
Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.
  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a lifetime member of the Loyalty Academy™ for a low one-time fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,695 value!) and substantial discounts on all Loyalty Academy workshops and events.
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:
  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a lifetime member of the Loyalty Academy™ for a one-time fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our LinkedIn Group
    • And… more!