Corporate Training Available!

Customized in-house loyalty training programs, with full CLMP certification for you and your team, are now available.

Both in-person and virtual formats are offered. Discounted pricing is available for all Groups from the same company!

The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Events Schedule

CRMC Webinar Series 2022: How WWE Uses SMS & Loyalty to Activate Diehard Fans

February 9, 2022 @ 01:00 PM ET

With high-performing loyalty incentives and clever SMS campaigns timed around live Pay-Per-View events, Worldwide Wrestling Entertainment has crafted the perfect plan to drive valuable actions from their most engaged fans.

Join the team from WWE and Yotpo to learn more about engagement tactics that deliver results. This webinar is part of the CRMC webinar series hosted by Bill Hanifin, CLMP and Managing Editor of The Wise Marketer.

New Course! Introduction to Loyalty Partnerships [#211]

February 24, 2022 @ 12:00 PM ET

This course provides a comprehensive overview of the types of partnerships used in loyalty marketing and how to apply each to any program. With Guest Lecturer Charlie Hills, CLMP from Mando-Connect in the UK.

2022: Irish Loyalty Summit and Awards

April 28, 2022 — Dublin, Ireland

The Irish Loyalty Summit will take place on Thursday at Kilkea Castle featuring a keynote address from Mike Capizzi, CLMP and Dean of the Loyalty Academy.

Other key tracks for the 2022 Summit include Remaster, Renew & Reimagine, making loyalty even more relevant to today’s audience. The black-tie gala awards ceremony for Ireland’s best loyalty programs will follow that evening.

Learn more about becoming a Member of the Loyalty Academy™

Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.



Loyalty Academy

The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.

Why join the Loyalty Academy™?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy™ equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a lifetime member of the Loyalty Academy™ for a low one-time fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to Member’s Only content in our Research Vault,  access to v7 of the Loyalty Guide (a $1,695 value!) and substantial discounts on all Loyalty Academy workshops and events.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy™, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy™ faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a lifetime member of the Loyalty Academy™ for a one-time fee, you’ll unlock additional benefits including:
    • Free access to the Loyalty Guide v7, the “bible” of the customer loyalty industry, and deep discounts on future versions of the Guide
    • Discounts on all courses taken to earn your CLMP certificate
    • Discount to attend any Loyalty Academy event or conference
    • Access to members-only tools and research in the Member’s Only Vault
    • Exclusive networking and collaboration opportunities via our LinkedIn Group
    • And… more!