THE LOYALTY ACADEMY
The Loyalty Academy offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes. Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy can help. We offer loyalty education by loyalty marketers, for loyalty marketers.
Schedule for 2017!
Register today for a full slate of courses announced for the third quarter of 2017. Become a member of the Loyalty Academy and receive a substantial discount on all courses plus extended benefits. All courses earn educational credits which set you on a path to becoming a Certified Loyalty Marketing Professional.
Upcoming 2017 course offerings include (click the Course Name for a full course description and to register) the following:
| Date | Time | Course# | Course Name |
|---|---|---|---|
| August 28, 2017 | 6am EST | 202 | Principles of Soft Benefit Design |
| September 11, 2017 | 5pm EST | 107 | Introduction to Loyalty Analytics |
| September 12, 2017 | 10am EST | 103 | Best Practices in Loyalty Marketing |
| September 14, 2017 | 5pm EST | 108 | Loyalty Reward Strategies |
| September 19, 2017 | 10am EST | 110 | Introduction to Loyalty Communications |
| September 21, 2017 | 9am EST | 109 | Introductions to Loyalty Technologies |
| September 26, 2017 | 6pm EST | 111 | Introduction to Loyalty Operations |
| October 5, 2017 | 9am EST | 210 | Best Practices in Coalition Loyalty |
| October 5, 2017 | 5pm EST | 203 | The Intersection of Loyalty and Engagement |
To view the full course curriculum, course schedules, and to register for courses, click here.
To meet the Loyalty Academy faculty, click here.
To learn more about becoming a Member of the Loyalty Academy, click here.
WHAT IS THE LOYALTY ACADEMY?
The Loyalty Academy, a product of the Wise Marketer Group, is the premiere global education and membership organization for loyalty marketing practitioners. The Loyalty Academy offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference in the US.
Why join the Loyalty Academy?
- The Loyalty Academy equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
- By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation
as a Certified Loyalty Marketing Professional (CLMP). - Become a member of the Loyalty Academy for either a monthly fee or a low one-time annual fee and you’ll unlock an additional suite of benefits, including free access to the Loyalty Guide (a $1,600 value!).
Who should attend?
What’s my return on investment?
- Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
- Learn how the core principles of loyalty marketing can improve customer relationships
- Access to Loyalty Academy faculty and fellow students for invaluable discussion, insights, and networking
- Accreditation as a Certified Loyalty Marketing Professional (CLMP)
- By becoming a member of the Loyalty Academy for either a monthly fee or a one-time low annual fee, you’ll unlock additional benefits including:
- Free annual subscription to the Loyalty Guide, the “bible” of the customer loyalty industry
- Discounts on future courses toward your CLMP certificate
- Discount to attend the Annual Certification Workshop
- Discounted rates to attend the Annual Loyalty Academy Conference
- Access to members-only tools and research
- Exclusive networking opportunities
- And… more!
