The Loyalty Academy

What you need to know to create groundbreaking customer loyalty strategy


The Loyalty Academy offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes. Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Schedule for March and April!

Register today for any or all of our Spring series of courses. Special 5, 6 PM and 12 AM (Midnight) US Eastern time zone schedules have been added to accommodate demand from participants in the Asia – Pacific regions. Plus our early morning time slots for Europe, Canada and the US. Become a member of the Loyalty Academy and receive a substantial discount on all courses plus extended benefits. All courses earn educational credits which set you on a path to becoming a Certified Loyalty Marketing Professional.

Upcoming 2018 course offerings include (click the Course Name for a full course description and to register) the following:

Date Time Course # Course Name
1-Mar-18 5PM EST 105 Loyalty Financial Modeling
12-Mar-18 6PM EST 110 Loyalty Communications
20-Mar-18 9AM EST 107 Intro to Loyalty Analytics
21-Mar-18 10AM EST 110 Loyalty Communications
27-Mar-18 6PM EST 108 Loyalty Reward Strategies
30-Mar-18 10AM EST 102 Psychology of Customer Loyalty
3-Apr-18 10AM EST 108 Loyalty Reward Strategies
13-Apr-18 12AM EST 109 Loyalty Technologies
25-Apr-18 12AM EST 210 Best Practices in Loyalty Coalitions
Most courses also available ON DEMAND!  Click for details…

To learn more about becoming a Member of the Loyalty Academy, click here


Loyalty Academy

The Loyalty Academy, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference in the US.

Why join the Loyalty Academy?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation
    as a Certified Loyalty Marketing Professional (CLMP).
  • Become a member of the Loyalty Academy for either a monthly fee or a low one-time annual fee and you’ll unlock an additional suite of benefits, including free access to the Loyalty Guide (a $1,600 value!).
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional (CLMP)
  • By becoming a member of the Loyalty Academy for either a monthly fee or a one-time low annual fee, you’ll unlock additional benefits including:

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