Annual Certification Workshop

Our 3rd Annual US Certification workshop has been scheduled for Fort Lauderdale, FL on October 15-17, 2019. Earn your credentials as a Certified Loyalty Marketing Professional™ (CLMP) all at once and join the ranks of over 125 global loyalty professionals who have achieved the highest level of professional accreditation in the loyalty industry. Space is limited so register early.

Overview Details

The Loyalty Academy offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.

Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Schedule for July!

Fresh, updated course content for 2019 delivered using our ON-DEMAND platform. Our ON-DEMAND platform now means you can register for any course and experience the audio/video recording whenever you have time, wherever you are! All you need is a browser with a high speed internet connection.  Simply pick out the course you’d like to attend, or any course you still need for your certification, and register using the ON-DEMAND button on the course checkout page. Become a member of the Loyalty Academy and receive a substantial discount on all courses plus extended benefits. All courses earn educational credits which set you on a path to becoming a Certified Loyalty Marketing Professional™.


To learn more about becoming a Member of the Loyalty Academy, click here.



Loyalty Academy

The Loyalty Academy, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference in the US.

Why join the Loyalty Academy?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation as a Certified Loyalty Marketing Professional™ (CLMP).
  • Become a member of the Loyalty Academy for a low one-time annual fee and you’ll unlock an additional suite of benefits, including your first course free (a $375 value!), access to the Loyalty Guide (a $1,600 value!) and substantial discounts on all Loyalty Academy conferences and workshops.
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional™ (CLMP)
  • By becoming a member of the Loyalty Academy for a one-time low annual fee, you’ll unlock additional benefits including:

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