The Loyalty Academy offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes. Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy can help. We offer loyalty education by loyalty marketers, for loyalty marketers.

Remaining Schedule for 2017!

Register today for a slate of courses remaining for 2017. Become a member of the Loyalty Academy and receive a substantial discount on all courses plus extended benefits. All courses earn educational credits which set you on a path to becoming a Certified Loyalty Marketing Professional.

Upcoming 2017 course offerings include (click the Course Name for a full course description and to register) the following:

Date Time Course # Course Name
28-Nov-17 6PM EST 109 Introduction to Loyalty Technologies
30-Nov-17 10AM EST 111 Introduction to Loyalty Operations
7-Dec-17 5PM EST 105 Loyalty Financial Modeling
12-Dec-17 5PM EST 104 Loyalty Program Business Models
14-Dec-17 5PM EST 202 Principles of Soft Benefit Design
New Schedule Coming Soon for 2018!

To learn more about becoming a Member of the Loyalty Academy, click here


Loyalty Academy
The Loyalty Academy, a product of the Wise Marketer Group, is the premiere global education and membership organization for loyalty marketing practitioners. The Loyalty Academy offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference in the US.
Why join the Loyalty Academy?

Building long term customer loyalty is one of the biggest challenges in business today. Customer behaviors have shifted and customers themselves are empowered as never before to make purchase decisions independent of advertising messages and brand promotion.

  • The Loyalty Academy equips marketers with the skills and best practices necessary to address these challenges, and learn new approaches to winning customer market and mind share.
  • By taking our 15 credit-hour Core Curriculum in Loyalty Marketing, you can achieve accreditation
    as a Certified Loyalty Marketing Professional (CLMP).
  • Become a member of the Loyalty Academy for either a monthly fee or a low one-time annual fee and you’ll unlock an additional suite of benefits, including free access to the Loyalty Guide (a $1,600 value!).
Who should attend?
  • Marketing professionals in B2C or B2B brands who seek a thorough grounding in loyalty marketing principles and best practices
  • Professionals new to an organization who require education on loyalty marketing theory to assume day-to-day responsibility for managing a customer loyalty program
  • Senior executives in organizations with overall responsibility for managing the organization’s customer strategy and who require a refresher education on loyalty marketing theory and practice
What’s my return on investment?

By attending the Loyalty Academy, you’ll enjoy a clear return on your investment:

  • Learn how to apply the principles and best practices of loyalty marketing to drive customer value at the enterprise level
  • Learn how the core principles of loyalty marketing can improve customer relationships
  • Access to Loyalty Academy faculty and fellow students for invaluable discussion, insights, and networking
  • Accreditation as a Certified Loyalty Marketing Professional (CLMP)
  • By becoming a member of the Loyalty Academy for either a monthly fee or a one-time low annual fee, you’ll unlock additional benefits including:

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