Event Info
Loyalty Academy™ and the Wise Marketer Group are returning to the USA in the Fall of 2025 to host the next Certified Loyalty Marketing Professional™ Workshop. Bond Brand Loyalty and BondX are the premiere sponsors for this workshop and they will be hosting our invitation-only networking reception following day one for all workshop participants, current CLMPs in the area, and special guests.
- This is an in-person event led by executive faculty of the Academy over a 2-day period.
- The workshop is intense and covers all core modules, plus a selection of elective modules from the Full Curriculum offered by Loyalty Academy.
- The workshop will also include featured presentations, discussions and regional relevance delivered by loyalty marketing professionals.
- The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees.
- The workshop concludes with a case study and final examination – which will be evaluated by the Loyalty Academy™.
- CLMP™ Certification will be granted to all participants who pass their final exam and demonstrate their understanding and real-world use of the principles, practices, technologies and financial elements associated with winning loyalty strategies.
RATE of $2,000 USD
Note: We are offering an early-bird rate of $1,750 USD for registrations made prior to September 2, 2025 (the day following the labor day weekend).
Discounted registration rates are available for companies registering multiple candidates and inquiries can be made by contacting us at: support@loyaltyacademy.org.
Agenda
Our Workshop runs over a two-day session and includes lunch on both days as well as a networking reception / cocktail event on the first evening. You will receive digital copies of all lecture materials.
Day 1
- Registration will open at 8:30AM
- The Workshop will begin at 9:00AM and end at 5:00PM
- Topics 1 to 6 of the course (as detailed on the left) will be covered and will include a Regional Loyalty Marketing industry overview, featured presentations and interactive sessions.
- The day will conclude with a networking reception / cocktail event
Day 2
- The Workshop will begin at 9:00AM and end at 5:00PM
- Topics 7 to 11 of the course (as detailed on the left) will be covered.*
- The case study is an open discussion and concludes with a “What Really Happened” presentation including detailed financial analysis.
- The exam is administered online and is best taken immediately following the conclusion of the workshop.
* Specific topics may be covered in an alternative order at the discretion of the faculty members but all topics will be covered throughout the workshop
Meet Our Hosts
Wise Marketer Group
Wise Marketer Group (WMG) is an education, advisory, and media company serving as the trusted steward and advocate for growing the global customer loyalty marketing industry. We publish up to date, authoritative and well-informed content and have developed a practitioner-based loyalty marketing education curriculum that is globally recognized. Our core lines of business are:
- Loyalty Academy™ (loyaltyacademy.org) is the first global source of independently produced professional level training in the industry and is the issuing organization of the Certified Loyalty Marketing Professional™ (CLMP ™) designation.
- WMG Advisory & Research services take a trusted advisor approach to supporting companies operating in the loyalty industry through executive and operational business consultation, market research and insights, partnership and vendor evaluation, employee recruitment, and M&A discovery.
- The Wise Marketer™ (thewisemarketer.com) is a 25+ year old media brand that has maintained its status as the premier publication focusing on global loyalty marketing, customer experience, and customer centric marketing.
The Loyalty Academy™ has:
- Earned worldwide acceptance as the global industry standard for loyalty education.
- Certified more than 1,100 CLMPs™ in 54 geographic markets around the world.
- Delivered in-person training and educational events in Australia, Brazil, Canada, Dubai, Germany, Ireland, India, Morocco, New Zealand, The Netherlands, Singapore, South Africa, the United Kingdom, and the United States.
- Become the premier community of loyalty marketing professionals with unmatched experience, collaboration, global perspective, and total commitment to the industry.
All workshop participants will be granted online access to network with our CLMP™ community; our proprietary Loyalty Academy vault, which contains loyalty marketing publications, research studies, thought leadership, white papers, and practical tools; and discounted registration to select WMG Advisory and The Wise Marketer™ events.
CLMPs™ will be granted free online access to ALL courses in the curriculum, including electives and guest lectures; as well as discounts to new specialization courses that are developed in the future!
Workshop FacilitatorS
Bill Hanifin, CLMP™
Chief Executive Officer
Wise Marketer Group
Bill Hanifin is CEO Wise Marketer Group (WMG) and a Certified Loyalty Marketing Professional (CLMP™). As Managing Editor of TheWiseMarketer.com, he leads the operation of this global source of news, education and research serving the Customer Engagement, Loyalty, CRM, and Digital Marketing community.
Bill has developed, implemented, managed, and measured Customer Marketing strategies for well-recognized brands since 2006 via his consultancy, Hanifin Loyalty. Working with American Express, Circle K, Denny’s, Lucky Brands, Master Card, Maverik, McGraw Hill, Panera Bread, Redbox, 7-Eleven, Scotiabank, Visa, and others has given him a global understanding of the complexities of successful customer marketing.
Bill is passionate about understanding the driving forces of customer engagement and what drives their purchase decision-making. He understands that a holistic approach to developing value in customer groups is needed to be successful in this digital age and his background in finance and data analytics enables him to transform smart strategy in practical execution plans. Bill is an accomplished trainer and is a requested presenter at industry events as well as leading public and privately organized workshops in the U.S., Canada, Latin America, EU, and Asia Pacific regions. He is based in South Florida and is an outdoor enthusiast, having discovered some of his best ideas during a long run, bike, or open water swim.
Aaron Dauphinee, B.Sc, MBA, CLMP™
Chief Marketing Officer
Wise Marketer Group
Aaron leads marketing and business development teams for the Wise Marketer Group (WMG), a customer engagement and loyalty marketing media and education company. The Wise Marketer is the global source for unbiased customer loyalty news, research and insight for the $202 BN loyalty industry. The Loyalty Academy is the only source for marketers to earn the Certified Loyalty Marketing Practitioner™ (CLMP™) designation globally through a proprietary, practitioner-based curriculum.
Aaron is an award winning B2B marketer with nearly 25 years of consumer-centric and data-driven marketing, market research, and loyalty and rewards industry experience. He is a recognized thought leader for how brands can use data intelligently to deliver value through their marketing efforts.
He is a marketing executive that has led the development and publication of The Loyalty Report for Bond Brand Loyalty; led marketing teams at Rubikloud (CMO) and Aimia; led client services for the small business division of what is now Gartner CEB; and delivered marketing strategy and plans for divisions of Alliance Data and Shell Canada. Aaron also taught Marketing for 5 years at what is now Toronto Metropolitan University in Toronto, Canada.
BENEFITS
Benefits of Certification
The CLMP™ Certification is one of the leading recognized professional certifications in the loyalty marketing industry.
The distinction tells your employer, your clients, your peers, and the entire industry that you have achieved a level of professionalism and advanced education associated with the discipline of loyalty marketing.
The CLMP™ designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.
The curriculum has been carefully constructed by the Loyalty Academy faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry.
The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both, consumer and B2B markets across the world.
Loyalty Academy fosters an education and professional development mindset through the creation of an engaged CLMP™ global community model that creates opportunities for on-going networking; professional development, as well as sales & partnerships.
Sponsor
Epsilon is a global leader in data-driven marketing services. The Company offers strategic consulting, marketing analytics, database, email and loyalty marketing technology, predictive modeling, proprietary data, personalization and digital marketing services. Epsilon conducts its business globally. They are part of the worldwide Publicis Group of companies and have established operations throughout the UK and Europe. Epsilon is the leader in outcome-based marketing. They have a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes. The firm is well established in the loyalty marketing discipline and has more CLMPs on staff than any other company in the world. For more information visit https://www.epsilon.com/emea
Zenith Marketing has all the big agency experience with the agility & flexibility of a skilled, focused team. Zenith Marketing partner with clients to take their brand, and their business, to the next level. Zenith Marketing are deeply experienced in creating marketing and market development strategies for their clients. Their experience and insights enable clients to optimise their greatest asset – customers. Zenith Marketing is drawn from a huge variety of disciplines and backgrounds, including marketing, customer engagement strategy, market/business development, strategic partnerships, and event management. Collectively the team brings a wealth of experience having worked both for larger organisations and SME’s. Zenith Marketing is united by the belief that blending diverse skills produces better, more innovative outcomes for their clients, focusing on driving outstanding commercial outcomes for B2C and B2B2C organisations. Zenith Marketing’s goal ultimately is simple: Super satisfied clients, with equally satisfied customers.
Testimonials
Check out the videos from recent CLMP™ workshops held in other markets.
Or read the testimonial from a CEO who recently attended one of our workshops:
We have 100’s of other testimonials from CLMPs™ who have been through this program – a few examples:
“My thanks to my fellow attendees for the conversation and discussion, a fascinating couple of days. I am absolutely delighted to now be a Certified Loyalty Marketing Professional™ (CLMP™) and thrilled to be part of this elite group of professionals pushing the boundaries of Loyalty Marketing.”
Laura Lloyd, Client Services Director, Stream Loyalty (UK)
“I just wanted to say thanks a lot for putting on this certification workshop. I really enjoyed it and found it very valuable! I am really excited to be able to start applying some of my new ideas to my clients and I’ll keep you posted about any future success stories.”
Robert Devall, Sr. Account Manager, Epsilon (Spain)
“This comprehensive course provides me with abundant knowledge and practical perspective to get my foot in the exciting and complex loyalty space. I look forward to applying what I’ve learnt in my daily work.”
Jiani Zhang, CRM Lead, Whirlpool (Belgium)
“The course was incredibly insightful on how to build a solid, strategic, data-driven loyalty program and I’m looking forward to testing a few new ideas with our customers!”
Sara Arecco, Head of Customer Success, Antavo (Holland)
“During the CLMP™ training this year, you presented the ROI model, which I found to be one of the more exciting parts of the overall material. We recently worked on a tender to acquire a new customer for i360 – a retail chain running 150 stores across the country supported by a robust e-commerce model. We spent more than 100 hours developing the ROI model you showed, primarily supplementing it with detailed parameters that needed to be considered while planning project finance. On top of that, we extrapolated the results for the following years and created detailed management dashboards of the implications of the costs incurred on EBITDA, depreciation, cash requirements, etc.
As a result of this work, I have just signed a >1 mil USD contract with a new client. They conveyed that a significant factor in their decision to choose i360 was the professional development of ROI analytics. The above would not have been possible had it not been for your training.”
Tomasz Makaruk, CEO, i360 (Poland)
“Absolutely thrilled today to join The Loyalty Academy group of Certified Loyalty Marketing Professionals™. I’ve completed my course, learned loads of great new insight, done the exam and the business case and am now proud to count myself as one of this brilliant group of 500+ loyalty professionals spread across the globe. I will be celebrating this weekend! Very proud to join this universe…excited to meet other CLMPs™ across the globe and share insight.”
Charlie Hills, MD & Head of Strategy, Mando-Connect (UK)