Course Curriculum: 2017

Course Curriculum: 2016-2017

Begin your journey on the path to customer loyalty certification.

Specific Loyalty Academy courses range from require Core Curriculum courses (100 series) to Electives (200 series) to Advanced courses (300 series). Courses range from one (1) hour to two (2) hours in length depending on the topic. All courses are delivered in English unless otherwise noted. A high speed internet connection for your browser and either a VOIP or telephone audio signal will be required to participate. If you are a Loyalty Academy Member, you can view a recording of each course you attend.


The Loyalty Academy Core Curriculum courses represent the courses required for a student to earn certification as a Certified Loyalty Marketing Professional (CLMP) through the Loyalty Academy. To receive Certification, students must compete 15 units of coursework. The Certification process culminates in an in-person Case Study analysis and presentation, in which the student must demonstrate mastery of the Core Curriculum through a case study presentation to faculty. Note that Core Curriculum courses can be taken in any order; they do not need to be taken in consecutive order to complete certification.

Click on course date for a complete course description and to register.
Click Here for Core Curriculum Course Calendar

101 – Introduction to Loyalty Marketing
An in-depth assessment of the current state of the loyalty marketing industry from a global perspective.

102 – The Psychology of Customer Loyalty
This course provides an introduction to the psychological foundation of customer loyalty.
DATES: October 17, 2017 @ 10am EST

103 – Best Practices in Loyalty Marketing
This course provides a complete overview of the strategic principles and foundations of loyalty marketing.
DATES: November 13, 2017 @ 5pm EST

104 – Loyalty Program Business Models
This course introduces students to the selection of a loyalty business model that will deliver program objectives and KPIs.
DATES: December 12, 2017 @ 5pm EST

105 – Introduction to Loyalty Financial Modeling
This course provides a thorough overview of the key financial considerations in planning and managing a customer loyalty program.
DATES: December 7, 2017 @ 5pm EST

106 – Creating a Customer Value Proposition
Learn the best practices and proven models for designing the core of any loyalty marketing effort: the value proposition.

107 – Introduction to Loyalty Analytics
Learn the fundamentals of customer segmentation within a loyalty program context.
DATES: November 2, 2017 @ 5pm EST

108 – Loyalty Reward Strategies
Learn the fundamentals of effective reward design for customer loyalty programs.

109 – Introduction to Loyalty Technologies
Learn the considerations necessary to identify the optimal technology to support loyalty program operation.
DATES: November 28, 2017 @ 6pm EST

110 – Introduction to Loyalty Communications
Learn the best practices for digital communication within a loyalty program context.
DATES: October 9, 2017 @ 10am EST

111 – Introduction to Loyalty Operations
Learn the key requirements, tools, platforms, staffing, and resources required to run a modern digital, multi-channel loyalty program.
DATESNovember 30, 2017 @ 10am EST

112 – Key Success Factors in Loyalty Marketing
Learn the key strategic elements required for operation of a successful, profitable customer loyalty initiative.
DATES: November 20, 2017 @ 6pm EST

113 – Case Study Analysis and Presentation
This course is designed as the “final exam” for all students who have completed the Core Curriculum and desire to receive their certification as a Certified Loyalty Marketing Professional (CLMP) from the Loyalty Academy.
DATES: Date and location TBD


Loyalty Academy Elective Courses are presented on a variety of topics for students who desire a deeper dive into various loyalty marketing topics not covered in the Core Curriculum. These courses are not required for CLMP status and may be taken at any time and by any student, regardless of whether or not that student has completed the Core Curriculum. Students who earn CLMP status receive a discount on Elective course registration fees.

NOTE: Loyalty Academy Members (those students who pay monthly dues required for Loyalty Academy membership) will have access to archived courses they can complete at their convenience.

Click on course date for a complete course description and to register.
Click Here for Elective Course Calendar

201 – Trends in Customer Loyalty
This course, refreshed annually, provides an in-depth look at the macro-trends in technology, market forces, demographics, regulatory forces, and economics shaping the customer loyalty industry.

202 – Principles of Soft Benefit Design
Learn how to incorporate soft-benefit recognition elements into your loyalty program.
DATES: December 14, 2017 @ 5pm EST

203 – The Intersection of Loyalty and Engagement
Learn how to apply the principles and best practices of loyalty marketing to drive customer engagement at the enterprise level.
DATES: October 5, 2017 @ 5pm EST

204 – Best Practices in Data-driven Loyalty Marketing
Learn about the intersection of loyalty marketing and Big Data analytics.

205 – Loyalty for the Digital Consumer
Learn how consumers interact with loyalty programs across the variety of digital channels available, including examples of social platforms, mobile engagement and location-based programs.

206 – Principles of Gamification
This course will provide a concise look at gamification elements – what they are, how they evolved, why they have not succeed as a standalone solution for enterprise loyalty, and how best practices for gamification have become blended into mainstream loyalty as a tactic that works well in many situations.

207 – Best Practices in Employee Loyalty and Engagement
Learn how the core principles of loyalty marketing can improve employee engagement and loyalty.

208 – Best Practices in Business-to-Business Loyalty
Learn how to apply the core principles of loyalty marketing in a business-to-business (B2B) context.

209 – Introduction to Loyalty Liability Management
This course provides an introductory overview to managing loyalty program liability in currency-based or deferred reward loyalty models.

210 – Best Practices in Coalition Loyalty
This course provides an overview of best practices in a multi-partner loyalty coalition environment.
DATES: October 5, 2017 @ 9am EST

Guest Lecture Series

Click on course date for a complete course description and to register.
Click Here for Guest Lecture Calendar

301 – The Mobile Loyalty Landscape
The purpose of the module is to provide delegates with an high level appreciation of what to consider when launching a customer loyalty program based on a mobile platform.

*All courses are $375 USD. Become a Loyalty Academy Member and receive 60% off all courses and receive your first course FREE!

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