Course Curriculum: 2020

Course Curriculum: 2016-2017

Begin your journey on the path to customer loyalty certification.

Specific Loyalty Academy courses range from required Core Curriculum courses (100 series) to Electives (200 series) to Advanced courses (300 series). Courses vary in length depending on the topic but most are delivered in approximately one (1) hour. All courses are delivered in English unless otherwise noted. A high speed internet connection for your browser and either a VOIP or telephone audio signal will be required to participate. If you are a Loyalty Academy Member, you can later view a recording of each course you attend.


The course schedule listed below is for live, on-line delivery by a Loyalty Academy Faculty member.  During these sessions you will have the opportunity to interact with the faculty and ask questions or make comments along the way.  We attempt to schedule these courses at various times in the day in order to serve our global audience.

Should you find any of these times inconvenient for your personal schedule you can request an audio/video presentation.  Most courses are available in this on demand format. All you need is a browser and a high speed internet connection.  Register for the courses you’d like to take ON DEMAND and we’ll send you an e-mail with access and pass code information. 


The Loyalty Academy Core Curriculum represents the courses required for a student to earn the distinction as a Certified Loyalty Marketing Professional (CLMP) through the Loyalty Academy. To receive Certification, students must compete 15 units of coursework – 13 core units and any 2 elective courses of their choice. The Certification process culminates in an in-person Case Study analysis and presentation, in which the student must demonstrate mastery of the Core Curriculum through a case study presentation to faculty. Note that Core Curriculum courses can be taken in any order; they do not need to be taken in consecutive order to complete certification.

Click on course date for a complete course description and to register.
Click Here for Core Curriculum Course Calendar

101 – Introduction to Loyalty Marketing
An in-depth assessment of the current state of the loyalty marketing industry from a global perspective.

102 – The Psychology of Customer Loyalty
This course provides an introduction to the psychological foundation of customer loyalty.

103 – Best Practices in Loyalty Marketing
This course provides a complete overview of the strategic principles and foundations of loyalty marketing.

104 – Loyalty Program Business Models
This course introduces students to the selection of a loyalty business model that will deliver program objectives and KPIs.

105 – Introduction to Loyalty Financial Modeling
This course provides a thorough overview of the key financial considerations in planning and managing a customer loyalty program.

106 – Creating a Customer Value Proposition
Learn the best practices and proven models for designing the core of any loyalty marketing effort: the value proposition.

107 – Introduction to Loyalty Analytics
Learn the fundamentals of customer segmentation within a loyalty program context.

108 – Loyalty Reward Strategies
Learn the fundamentals of effective reward design for customer loyalty programs.

109 – Introduction to Loyalty Technologies
Learn the considerations necessary to identify the optimal technology to support loyalty program operation.

110 – Introduction to Loyalty Communications
Learn the best practices for digital communication within a loyalty program context.

111 – Introduction to Loyalty Operations
Learn the key requirements, tools, platforms, staffing, and resources required to run a modern digital, multi-channel loyalty program.

112 – Key Success Factors in Loyalty Marketing
Learn the key strategic elements required for operation of a successful, profitable customer loyalty initiative.

113 – Case Study Analysis and Presentation
This course is designed as the “final exam” for all students who have completed the Core Curriculum and desire to receive their certification as a Certified Loyalty Marketing Professional™ (CLMP) from the Loyalty Academy.
DATES: Register Here. Course Date: Specific to each finalist


Loyalty Academy Elective Courses are presented on a variety of subjects for students who desire a deeper dive into various loyalty marketing topics not covered in the Core Curriculum. Only two (2) of these courses are required for CLMP status and all elective courses may be taken at any time and by any student, regardless of whether or not that student has completed the Core Curriculum. Students who earn CLMP status receive a discount on Elective course registration fees.

NOTE: Loyalty Academy Members will have access to archived courses they can complete at their convenience.

Click on course date for a complete course description and to register.
Click Here for Elective Course Calendar

201 – The Future of Loyalty Marketing

This course, refreshed annually, provides an in-depth look at the macro-trends in technology, market forces, demographics, regulatory forces, and economics shaping the customer loyalty industry. Based on the 2018 Delphi Panel report.


202 – Principles of Soft Benefit Design

Learn how to incorporate soft-benefit recognition elements into your loyalty program.


203 – The Intersection of Loyalty and Engagement

Learn how to apply the principles and best practices of loyalty marketing to drive customer engagement at the enterprise level.


204 – Building Blocks for Predictive Analytics

This course provides a detailed overview of predictive modeling in the field of loyalty marketing.


205 – Member Care for Loyalty Marketers  

Learn best practices for member care within a loyalty program context. Students will receive an overview of the Member Care and contact center requirements to support loyalty program needs with practical discussion of agents, operations, metrics, reporting and technology.


207 – Best Practices in Employee Loyalty and Engagement

Learn how the core principles of loyalty marketing can improve employee engagement and loyalty.


208 – Best Practices in Business-to-Business Loyalty

Learn how to apply the core principles of loyalty marketing in a business-to-business (B2B) context.


209 – Introduction to Loyalty Liability Management

This course provides an in-depth assessment of issues involving the management of loyalty program liability in currency-based or deferred reward loyalty models.


210 – Best Practices in Coalition Loyalty

This course provides an overview of best practices in a multi-partner loyalty coalition environment.


Guest Lecture Series

Throughout the year we invite CLMPs from around the world to develop a new course on a specific topic of interest. Click on course date for a complete course description and to register.
Click Here for Guest Lecture Calendar

301 – The Mobile Loyalty Landscape

The purpose of the module is to provide delegates with an high level appreciation of what to consider when launching a customer loyalty program based on a mobile platform. Updated for 2019!


302 – The Intersection of Loyalty and Payments

This course will provide a clear understanding of how payments systems and loyalty programs are related. As the payments landscape undergoes rapid global transformation, basic understanding of how such transformation affects loyalty, what technologies are common, and what the future looks like will be at the core foundation of this module.


303 – Advanced Liability Management

This module will offer an advanced assessment of the issues involving loyalty program liability. Focus will be on estimating and anticipating changes in points breakage and overall management of the program liability

DATES: June 25th, 2020 @ 1pm EST

*All courses are $375 USD. Become a Loyalty Academy Member and receive 60% off all courses and receive your first course FREE!

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