Canada’s Loyalty Academy CLMP™ Certification Workshop
October 17-19, 2023
Toronto, Canada
Event Info
Loyalty Academy and The Wise Marketer jointly present the second public Certified Loyalty Marketing Professional™ Workshop educational training n Canada!
For those who wish to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP™), this workshop is for you!
This workshop and its content is uniquely designed and will be of benefit to a broad range of both client and agency practitioners, managers and directors in Marketing, Strategic Planning, Database Marketing, Business Development and Account Management: whether you have an existing programme and are looking to evaluate or refresh its design, or you are thinking about developing and deploying a programme for the first time, this is the one workshop which can help you the most.
- This is an in-person event led by senior faculty members of the Academy over a 3-day period.
- The workshop is intense and covers all core modules of the Loyalty Academy curriculum plus a selection of elective topics offered by Loyalty Academy.
- The workshop will also include featured presentations, and interactive discussions delivered by loyalty marketing professionals from the North American region.
- The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees.
- The workshop concludes with a case study and final examination – approved by the Board of Regents for the Loyalty Academy.
- CLMP™ Certification will be granted to all participants who actively engage the content and discussions throughout the workshop and who demonstrate their understanding and real world use of the principles, practices, technologies and financial elements associated with winning loyalty strategies.
- As a final step to certification, participants must also demonstrate knowledge gained by successfully passing our CLMP™ exam.
- Your registration fee includes Membership for Life in the Loyalty Academy!
RATE of $2,000 USD*
As a special offer, register by September 30th to get our special Early Bird rate of $1,750 USD*
*The foreign exchange rate equivalent fee will be charged, plus any taxes and bank fees at the time of purchase.
Discounted registration rates are available for companies with three or more attendees by contacting support@loyaltyacademy.org
Agenda
Our Workshop runs over a three-day session and includes lunch on all 3 days as well as a networking reception / cocktail event on the first evening. The cocktail events will be hosted by our sponsor Pug Interactive. You will receive digital copies of all lecture materials.
Tuesday 17 October – Day 1
- Registration will open at 08h30
- The Workshop will start at at 09h00 and end at 17h00
- Topics 1 to 4 of the course (as detailed on the left) will be covered and will include a Regional Loyalty Marketing industry overview, featured presentations and case studies from loyalty experts including an interactive session with PUG Interactive. Audience will be able to participate in and “Ask Me Anything” roundtable session.
- The day will conclude with a networking reception / cocktail event
Wednesday 18 October – Day 2
- The Workshop will start at 09h00 and end at 17h00
- Topics 5 to 9 of the course (as detailed on the left) will be covered
- Guest Faculty will help present some of the topics
Thursday 19 October – Day 3
- The Workshop will start at 09h00 and before 17h00
- Topics 10 and 11 of the course (as detailed on the left) will be covered. The case study is an open discussion and concludes with a “What Really Happened” presentation including detailed financial analysis. The exam is administered online and is best taken immediately following the conclusion of the workshop.
Meet Our Hosts
Wise Marketer Group
The Wise Marketer Group (WMG) publishes TheWiseMarketer.com, the most widely read news source for Customer and Loyalty marketing in the world and operates the Loyalty Academy™, the first industry professional education platform, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.
TheWiseMarketer.com delivers timely and unbiased news research, and industry data to a global audience of marketing professionals. The media site has served the global loyalty marketing industry for the past 18 years and is the principal advocate for and collaborative center of this growing industry.
The Loyalty Academy™ is the premiere global education and membership organization for loyalty marketing practitioners. Since 2015, the Loyalty Academy has offered certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars.
The Loyalty Academy has:
- Earned worldwide acceptance as the global industry standard for loyalty education.
- Certified over 750 CLMPs in 46 geographic markets around the world.
- Delivered in-person training and educational events in Australia, Brazil, Canada, Dubai, India, Ireland, New Zealand, South Africa, the Netherlands, Singapore, and the United States.
- Become the premier community of loyalty marketing professionals with unmatched experience, collaboration, global perspective, and total commitment to the industry.
All workshop participants will be granted lifetime membership to the Loyalty Academy and will be granted free online access to the most comprehensive loyalty library (Vault) in the world containing loyalty marketing publications, research studies, thought leadership, white papers, and practical tools PLUS discounted registration to all Wise Marketer Conferences and Events.
CLMPs will be granted free access to ALL courses in the curriculum, including electives, guest lectures and new courses developed in the future!
Workshop Facilitator
Mike Capizzi
CLMP, Dean of The Loyalty Academy
Partner, The Wise Marketer Group
Mike Capizzi is the Dean of the Loyalty Academy. A 45+ year veteran of the Marketing Services industry with deep knowledge of the Loyalty Marketing space, Mike currently directs the curriculum at the Loyalty Academy and is a global workshop facilitator for the CLMP program. He has personally been involved in the design, operation, technical enablement and financial assessment of more than 80 loyalty programs over his career. Mike supports many marketing services firms in the loyalty and database area with strategic planning, marketing research projects, competitive analysis, new market and new product/service assessments. He is a noted advisor to private equity and investment analysts in investigating, understanding and profiling marketing services firms who represent potential investment opportunities.
Mike is a globally recognized professional in the loyalty arena and a partner in the Wise Marketer Group. He is a Certified Loyalty Marketing Professional™ (CLMP) and is regarded as the most accomplished educational professional in the loyalty industry – over 1,150 students, in more than 20 countries, in-person and on-line, author, speaker, thought leader plus a former member of the adjunct faculty in Marketing at five different US universities. He is an original faculty member of the Oxford University (UK) Loyalty Marketing Workshop for professionals and is an active member in the Customer Strategy Network. He is a frequent editorial and research contributor to The Wise Marketer and is the principal author of the annual Delphi Panel reports on the loyalty industry.
He holds a BBA in Marketing from the University of Cincinnati and an MA in Media from New York University.
BENEFITS
Benefits of Certification
The CLMP Certification is the only recognized professional certification in the loyalty marketing industry.
- The distinction tells your employer, your clients, your peers and the entire industry that you have achieved the highest level of professionalism and advanced education associated with the discipline of loyalty marketing.
- The CLMP designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.
- The curriculum has been carefully constructed by the Loyalty Academy Faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry.
- Loyalty Academy operates with the oversight of a Board of Regents, composed of an international panel of practitioners and academics.
- Each Faculty Member has gone through a strict and thorough application process, has taught individual courses before and has been approved by the Board of Regents.
- The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both, consumer and B2B markets across the world.
Benefits of Loyalty Academy Lifetime Membership
Membership is for your lifetime and includes:
- Free Access to the Members Only Vault where you’ll find a comprehensive library of (tools, research, white papers and presentations created by veterans of the Loyalty industry)
- Up to 20% discount to attend all Loyalty Academy Events and Conferences
- Free Access to the annual Delphi Panel reports, tackling the most controversial issues in loyalty marketing with expert-based research
- Exclusive access to the global Loyalty Academy faculty
- Exclusive networking opportunities
Sponsors
Epsilon is a global leader in data-driven marketing services. The Company offers strategic consulting, marketing analytics, database, email and loyalty marketing technology, predictive modeling, proprietary data, personalization and digital marketing services. Epsilon conducts its business globally. They are part of the worldwide Publicis Group of companies and have established operations throughout the UK and Europe. Epsilon is the leader in outcome-based marketing. They have a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes. The firm is well established in the loyalty marketing discipline and has more CLMPs on staff than any other company in the world. For more information visit https://www.epsilon.com/emea
PUG Interactive is the sponsor of the networking reception. PUG Interactive’s humble beginnings started in Vancouver, Canada in 2008 when veteran video game designer Steve Bocska — formerly of Disney, Electronic Arts, Vivendi — founded the company (originally called “Pug Pharm”) to create multiplayer online social video games. But by 2010 we saw a bigger opportunity: to use proven gameplay designs and technologies to solve business problems such as community loyalty, engagement, insights and user activation for big brands. With this vision, we decided to reposition ourselves towards the emerging opportunity of customer engagement and “gamification.” For more information visit https://puginteractive.com/
Zenith Marketing has all the big agency experience with the agility & flexibility of a skilled, focused team. Zenith Marketing partner with clients to take their brand, and their business, to the next level. Zenith Marketing are deeply experienced in creating marketing and market development strategies for their clients. Their experience and insights enable clients to optimise their greatest asset – customers. Zenith Marketing is drawn from a huge variety of disciplines and backgrounds, including marketing, customer engagement strategy, market/business development, strategic partnerships, and event management. Collectively the team brings a wealth of experience having worked both for larger organisations and SME’s. Zenith Marketing is united by the belief that blending diverse skills produces better, more innovative outcomes for their clients, focusing on driving outstanding commercial outcomes for B2C and B2B2C organisations. Zenith Marketing’s goal ultimately is simple: Super satisfied clients, with equally satisfied customers.
Comarch is a global provider of an end-to-end, AI-driven loyalty marketing platform that today’s companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Its collection of advanced yet easy-to-use IT tools allows businesses to build, run, and manage highly immersive B2B, B2C, and B2E loyalty programs & marketing campaigns with ease, as well as to deliver personalized CXs across multiple touchpoints. Incorporating the latest AI/Machine Learning algorithms, the platform enables Comarch clients to collect and analyze zero and first-party data effectively so they can identify and influence consumer behavior on various marketing fronts.
Hotel Information
- Hilton Toronto
- 145 Richmond St. West Ontario, Canada M5H 2L2
- 010 226 4600
Testimonials
Check out the Testimonials and Videos from attendees who have completed our training.
Or read the testimonial from a CEO who recently attended one of our workshops:
We have 100’s of other testimonials from CLMPs who have been through this program – a few examples:
“My thanks to my fellow attendees for the conversation and discussion, a fascinating couple of days. I am absolutely delighted to now be a Certified Loyalty Marketing Professional™ (CLMP) and thrilled to be part of this elite group of professionals pushing the boundaries of Loyalty Marketing.”
Laura Lloyd, Client Services Director, Stream Loyalty (UK)
“I just wanted to say thanks a lot for putting on this certification workshop. I really enjoyed it and found it very valuable! I am really excited to be able to start applying some of my new ideas to my clients and I’ll keep you posted about any future success stories.”
Robert Devall, Sr. Account Manager, Epsilon (Spain)
“This comprehensive course provides me with abundant knowledge and practical perspective to get my foot in the exciting and complex loyalty space. I look forward to applying what I’ve learnt in my daily work.”
Jiani Zhang, CRM Lead, Whirlpool (Belgium)
“The course was incredibly insightful on how to build a solid, strategic, data-driven loyalty program and I’m looking forward to testing a few new ideas with our customers!”
Sara Arecco, Head of Customer Success, Antavo (Holland)
“During the CLMP training this year, you presented the ROI model, which I found to be one of the more exciting parts of the overall material. We recently worked on a tender to acquire a new customer for i360 – a retail chain running 150 stores across the country supported by a robust e-commerce model. We spent more than 100 hours developing the ROI model you showed, primarily supplementing it with detailed parameters that needed to be considered while planning project finance. On top of that, we extrapolated the results for the following years and created detailed management dashboards of the implications of the costs incurred on EBITDA, depreciation, cash requirements, etc.
As a result of this work, I have just signed a >1 mil USD contract with a new client. They conveyed that a significant factor in their decision to choose i360 was the professional development of ROI analytics. The above would not have been possible had it not been for your training.”
Tomasz Makaruk, CEO, i360 (Poland)
“Absolutely thrilled today to join The Loyalty Academy group of Certified Loyalty Marketing Professionals™. I’ve completed my course, learned loads of great new insight, done the exam and the business case and am now proud to count myself as one of this brilliant group of 500+ loyalty professionals spread across the globe. I will be celebrating this weekend! Very proud to join this universe…excited to meet other CLMPs across the globe and share insight.”
Charlie Hills, MD & Head of Strategy, Mando-Connect (UK)