Continental Europe's First Loyalty Academy CLMP™ Certification Workshop

Event Info

Loyalty Academy and The Loyalty People jointly present Continental Europe’s First Loyalty Academy CLMP™ Certification Workshop in Amsterdam, The Netherlands. This event is being sponsored by Antavo, Sparta Loyalty and Snipp.

For those who wish to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP), this workshop is for you!


PLUS, everyone who registers before March 3rd has a chance to win a free seat at the workshop for a co-worker, client, or prospect. One registrant will be selected and contacted after March 3rd. This workshop and its content is uniquely designed and will be of benefit to a broad range of both client and agency practitioners, managers and directors in Marketing, Strategic Planning, Database Marketing, Business Development and Account Management: whether you have an existing programme and are looking to evaluate or refresh its design, or you are thinking about developing and deploying a programme for the first time, this is the one workshop which can help you the most.

  • This is an in-person event led by senior faculty members of the Academy over a 3-day period.
  • The workshop is intense and covers all core modules of the Loyalty Academy curriculum plus a selection of elective topics offered by Loyalty Academy.
  • The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees.
  • The workshop concludes with a case study and final examination – which will be evaluated by the Board of Regents for the Loyalty Academy
  • CLMP Certification will be granted to all participants who actively engage the content and discussions throughout the workshop and who demonstrate their understanding and real-world use of the principles, practices, technologies, and financial elements associated with winning loyalty strategies.
  • Your registration fee includes Membership for Life in the Loyalty Academy!

WORKSHOP FEE is $1,750* USD (approximate €1,6k equivalent*)

*All registration fees are charged in a USD RATE and converted to the applicable and equivalent currency exchange rate and fees at the time of purchase and based on your payment method.


Our Workshop runs over three full-day sessions and includes lunch on all 3 days as well as networking opportunities. You will receive both printed and digital copies of all lecture materials.. We will have a cocktail reception at the hotel on the first eveneing, 5:30pm to 7:30pm on Monday March 21st.  

Tuesday 21 March – Day 1

  • Registration will open at 08:30 am
  • The Workshop will start at 09:00 am and end at 5:00 pm
  • Topics 1 to 4 of the course (as detailed on the left) will be covered and will include a Regional Loyalty Marketing industry overview
  • Cocktail reception and networking at the hotel from 5:30pm to 7:30 pm

Wednesday 22 March – Day 2

  • The Workshop will start at 09:00 am and end at 5:00 pm
  • Topics 5 to 9 of the course (as detailed on the left) will be covered

Thursday 23 March – Day 3

  • The Workshop will start at 09:00 am and end at 3:30 pm
  • Topics 10 and 11 of the course (as detailed on the left) will be covered
  • We will wrap up with an “Ask me anything” session

Meet Our Hosts

Wise Marketer Group

The Wise Marketer Group (WMG) publishes, the most widely read news source for Customer and Loyalty marketing in the world and operates the Loyalty Academy™, the first industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum. delivers timely and unbiased news research, and industry data to a global audience of marketing professionals. The media site has served the global loyalty marketing industry for the past 18 years and is the principal advocate for and collaborative center of this growing industry.

The Loyalty Academy™ is the premiere global education and membership organization for loyalty marketing practitioners. Since 2015, the Loyalty Academy has offered certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars.


  • Earned worldwide acceptance as an industry standard educational platform.
  • Hundreds of active paid members.
  • Over 500 CLMPs in over 40 geographic markets.

Delivered in-person training and educational events in Australia, Brazil, Canada, Dubai, India, Ireland, New Zealand, and the United States.

The premier group of loyalty marketing professionals with unmatched experience, collaboration, global perspective, and total commitment to the industry.

The Loyalty Academy offers lifetime membership options that provide free access to loyalty marketing publications, research, thought leadership, white papers, and tools, plus discounted tuition fees on all courses, discounted access to research and proprietary publications, PLUS discounted registration to all Conferences and Events.


The Loyalty People are strategic consultants with a laser focus on loyalty, CRM and customer engagement.  We work with our global clients to deliver market-leading loyalty strategy, including full programme design, CRM optimisation, programme innovation, market research, business casing, data analytics and solution assessment. 

We are proud to have worked with a range of global clients such as Papa Johns Pizza, Christian Louboutin, Decathlon, Mall of Qatar, Coach, Kate Spade and Carolina Herrera, among others  We also run a fast-growing global community of over 6k loyalty experts through our LinkedIn following and our newsletter subscribers, where we provide the latest loyalty news, trends, insights and expert opinion.

We are extremely proud to be partnering with the Loyalty Academy to deliver their globally recognised Certification in Loyalty Marketing Practitioner training.  Further training across continental Europe will be announced soon.  We look forward to seeing you in Amsterdam. 

Find us on LinkedIn and subscribe to our Newsletter at

Workshop Facilitators

Margaret Meraw, CLMP™

WMG/LA Facilitator

Executive Director of the Loyalty Academy

Tom Peace, CLMP™

Host Facilitator

Managing Director at The Loyalty People

Deon Olivier, CLMP™

Guest Facilitator

Managing Director, Woodstock Loyalty, South Africa

Mike Capizzi

CLMP, Dean of The Loyalty Academy

Partner, The Wise Marketer Group

Bill Hanifin

CLMP, CEO, Wise Marketer Group, USA

Deon Olivier

CLMP, Managing Director, Woodstock Loyalty, South Africa

Brian Almeida

CLMP, Managing Partner, Strategic Caravan, India


Benefits of Certification

The CLMP Certification is the only recognized professional certification in the loyalty marketing industry.

  • The distinction tells your employer, your clients, your peers, and the entire industry that you have achieved a level of professionalism and advanced education associated with the discipline of loyalty marketing.
  • The CLMP designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.
  • The curriculum has been carefully constructed by the Loyalty Academy Faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry.
  • Loyalty Academy operates with the oversight of a Board of Regents, composed of an international panel of practitioners and academics.
  • Each Faculty Member has gone through a strict and thorough application process, has taught individual courses before and has been approved by the Board of Regents.
  • The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both, consumer and B2B markets across the world.

Benefits of Loyalty Academy Lifetime Membership

Membership is for your lifetime and includes:

  • Free Access to the Members Only Vault where you’ll find a comprehensive library of (tools, research, white papers and presentations created by veterans of the Loyalty industry)
  • Up to 20% discount to attend all Loyalty Academy Events and Conferences
  • Free Access to the annual Delphi Panel reports, tackling the most controversial issues in loyalty marketing with expert-based research
  • Exclusive access to the global Loyalty Academy faculty
  • Exclusive networking opportunities


                                          GOLD SPONSOR

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.  As a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, Antavo is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Their clients include BMW, KFC, La Cage, Kathmandu, as well as global businesses in the travel, pharma and fashion industries.

                                              SILVER SPONSOR 

Sparta Loyalty is a market-verified provider of an Omnichannel Loyalty Ecosystem focused on providing a data-driven comprehensive omnichannel CRM platform, deep customer analytics, flexible promotion engine, marketing campaign automation modules, and comprehensive loyalty mobile applications under one roof.

Sparta Loyalty leverages these tools to secure a higher customer retention rate while using the full potential of loyalty databases and taking control over the loyalty responsibilities within existing marketing teams and budgets.

                                       BRONZE SPONSOR 

Snipp provides promotions and loyalty programs designed to engage customers across the entire path to purchase – in-store, at home and online. Clients can run one-off promotions to evergreen loyalty programs that meet objectives at a brand, shopper, category, and portfolio level and customizable by region, language, channel, retailer and more.

SnippCARE, our modular Customer Acquisition, Retention & Engagement platform, powered by our market-leading receipt processing platform for purchase and non- purchase validation, enables implementation of ROI-driven, omni-channel programsglobally. We capture zero-party data in real time and build proprietary data sets, driving engagement, personalization and brand loyalty and enabling intelligent decision-making. It’s tailor-made for brands to build deeper relationships with their customers.

The Workshop is being held at the Hyatt Place, a convenient location near the airport in Amsterdam. Airport shuttle is only 5 minutes; plus there is parking available on site. There are also excellent travel links to central Amsterdam.


Check out the videos from recent CLMP workshops held in other markets.

Or read the testimonial from a CEO who recently attended one of our workshops:

We have 100’s of other testimonials from CLMPs who have been through this program – a few examples:

“Finally, after a few attempts, the Malaysian based Certified Loyalty Marketing Professionals™ (CLMP) met up for the very first time. Great get to know you session as we shared ideas, challenges and opportunities as a loyalty professional/practitioner. We also shared our favourite loyalty programmes… Beside our favourites, we also shared our least favourite ones as well.

With loyalty marketing becoming a key lever for companies to retain, reward and remember customers, it is crucial that we as loyalty professionals and practitioners continue to evolve and pay close attention to the ever-changing heartbeat of the customers. To do that, we need a community where we can hear best practices, share challenges and support each other in our pursuit to bring delight to our customers as a loyalty marketeer.”

Joseph Wong, Business Readiness Lead, Shell (Malaysia)

“I am extremely happy and pumped up taking up this course. The dedication and passion you have showcased in responding to each of my emails and sharing such a detailed analysis is inspiring. 

I feel wonderful and have learned immensely from the course. I have actually watched all the videos in the curriculum without skipping even the electives. It was a pleasure taking this up. Thanks for your guidance and support. Please let me know the next steps.  I will spread the word in my circle, so that fellow colleagues also take up this wonderful course & get their certifications. Please continue the great work that you’re doing! It’s been a beautiful and amazing learning experience”

Arjun Singh, Accenture, (India)

“Fantastic, thank you! I really enjoyed the CLMP process and courses and will definitely be taking more. Some great educational content there, nice work guys.” 

Glenn Shaw, Director of Business Development, Incentive Solutions Ltd (New Zealand)

“It’s official! I am a Certified Loyalty Marketing Professional™! My love of loyalty has only deepened with completing this course. In my role I see first-hand how shoppers change their behaviour and shift their views because of loyalty, and this course has provided a great source of knowledge and inspiration to further fine-tune and develop more compelling offers for our retail clients and shoppers. Many thanks to the The Loyalty Academy for your support and guidance in the past months. And thank you to Brand Loyalty for all your encouragement along the way!”

Catherine Stuart, Sr. Insights Consultant, Brand Loyalty (Hong Kong China)


“Thank you The Loyalty Academy! Feels great to be a part of such a unique & elite community of loyalty professionals. Margaret Meraw, MBA, CLMP & Michael Capizzi, CLMP – Thank you for your constant support during the entire course duration & after!”

Krishma Chheda, Analytics Consultant (Australia)

“During the CLMP training this year, you presented the ROI model, which I found to be one of the more exciting parts of the overall material. We recently worked on a tender to acquire a new customer for i360 – a retail chain running 150 stores across the country supported by a robust e-commerce model. We spent more than 100 hours developing the ROI model you showed, primarily supplementing it with detailed parameters that needed to be considered while planning project finance. On top of that, we extrapolated the results for the following years and created detailed management dashboards of the implications of the costs incurred on EBITDA, depreciation, cash requirements, etc.

As a result of this work, I have just signed a >1 mil USD contract with a new client. They conveyed that a significant factor in their decision to choose i360 was the professional development of ROI analytics. The above would not have been possible had it not been for your training.”

Tomasz Makaruk, CEO, i360 (Poland)