India’s Second Loyalty Academy CLMP™ Certification Workshop
2-4 August 2023
Bengaluru, India
Event Info
This is an in-person event led by senior faculty members of the Academy over a 3 day period. The workshop is intense and covers all core modules plus some of the elective topics offered in the Full Curriculum. The workshop includes interactive exercises, substantial discussion of the case study, participation opportunities for the attendees and concludes with a final examination. Participants will be required to discuss their final loyalty design recommendations and financial analysis associated with the case using all of the materials from the workshop.
The final examination will be evaluated by the Board of Regents for the Loyalty Academy and the CLMP Certification will be granted to all participants who successfully demonstrate their understanding and real world use of the principles, practices, technologies, and financial elements associated with winning loyalty strategies.
Rate
USD 1,000
Groups of 3 or more people from an organisation will receive a discounted group price of 850 USD each.
If you wish to pay in INR please drop in an email to poliver@strategiccaravan.com and we will facilitate a payment in Indian Rupees including GST3.
Agenda
The Workshop runs over a three-day session and includes lunch on all 3 days as well as a networking reception / cocktail event on the first evening. The cocktail event will be hosted by our sponsors.
Day 1 – Strategic Foundations
Registration – 8:30 am
- Introductions
- Principles Of Loyalty Marketing
- Break
- Indian Loyalty Market Overview
- Lunch
- Fundamental Design Principles
- Break
- Best Practices In Program Design
- Communications
- Wrap Up – 5pm
- Reception – 5:45 pm – 7:30 pm
Day 2 – Turning Strategy Into Action
- Analytical Foundations Marketing – 9am
- Break
- Operational & Technical Issues
- Lunch
- Member Care
- Reward Strategies
- Break
- Case Study Discussion
- Roundtable Discussion
- Wrap Up – 5pm
Day 3 – Practical Tools And Tips
- Intro To Finance – 9:00am
- Break
- Case Study Discussion
- Case Study – What Really Happened?
- Lunch
- Future Of Loyalty
- Ask Us Anything
- Wrap-up 3pm
Meet Our Hosts
Wise Marketer Group
The Wise Marketer Group (WMG) publishes TheWiseMarketer.com, the most widely read news source for Customer and Loyalty marketing in the world and operates the Loyalty Academy™, the first industry professional education platform, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.
TheWiseMarketer.com delivers timely and unbiased news research, and industry data to a global audience of marketing professionals. The media site has served the global loyalty marketing industry for the past 18 years and is the principal advocate for and collaborative center of this growing industry.
The Loyalty Academy™ is the premiere global education and membership organization for loyalty marketing practitioners. Since 2015, the Loyalty Academy has offered certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars.
The Loyalty Academy has:
- Earned worldwide acceptance as the global industry standard for loyalty education.
- Certified over 530 CLMPs in 41 geographic markets around the world.
- Delivered in-person training and educational events in Australia, Brazil, Canada, Dubai, India, Ireland, New Zealand, South Africa and the United States.
- Become the premier community of loyalty marketing professionals with unmatched experience, collaboration, global perspective, and total commitment to the industry.
All workshop participants will be granted lifetime membership to the Loyalty Academy and will be granted free online access to the most comprehensive loyalty library (Vault) in the world containing loyalty marketing publications, research studies, thought leadership, white papers, and practical tools PLUS discounted registration to all Wise Marketer Conferences and Events.
CLMPs will be granted free access to ALL courses in the curriculum, including electives, guest lectures and new courses developed in the future!
Workshop Facilitators
Brian Almeida
Managing Partner and Founder
Strategic Caravan International Pvt Ltd
Brian has over 32 years of practice in the customer management business and is the co-founder of other successful organisations in CRM, Loyalty & Data Analytics. A postgraduate in Management from JBIMS and an alumnus of Harvard Business School, Brian has led the development of India’s leading loyalty programs for many well-known organisations.
Most recently he co-founded ‘Points for People,’ a unique platform that enables members of over 23 loyalty programs to donate their loyalty points to charity. Brian is a CLMP™ and has been a faculty of the 1st Loyalty Academy CLMP™ held last year in Mumbai.
Bill Hanifin
CLMP™, CEO, Wise Marketer Group, USA
Bill Hanifin is CEO Wise Marketer Group (WMG) and a Certified Loyalty Marketing Professional (CLMP™). As Managing Editor of TheWiseMarketer.com, he leads the operation of this global source of news, education and research serving the Customer Engagement, Loyalty, CRM, and Digital Marketing community.
Bill has developed, implemented, managed, and measured Customer Marketing strategies for well-recognized brands since 2006 and has worked with American Express, Circle K, Denny’s, Lucky Brands, Master Card, Maverik, McGraw Hill, Panera Bread, Redbox, 7-Eleven, Scotiabank, Visa, and others. He is passionate about understanding the driving forces of customer engagement and what drives their purchase decision-making.
Bill is an accomplished trainer and is a requested presenter at industry events as well as leading public and privately organized workshops in the U.S., Canada, Latin America, EU, and Asia Pacific regions. He is based in South Florida and is an outdoor enthusiast, having discovered some of his best ideas during a long run, bike, or open water swim.
linkedin.com/in/billhanifin
BENEFITS
Benefits of Certification
The CLMP Certification is the only recognized professional certification in the loyalty marketing industry.
- The distinction tells your employer, your clients, your peers and the entire industry that you have achieved the highest level of professionalism and advanced education associated with the discipline of loyalty marketing.
- The CLMP designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.
- The curriculum has been carefully constructed by the Loyalty Academy Faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry.
- Loyalty Academy operates with the oversight of a Board of Regents, composed of an international panel of practitioners and academics.
- Each Faculty Member has gone through a strict and thorough application process, has taught individual courses before and has been approved by the Board of Regents.
- The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both, consumer and B2B markets across the world.
Benefits of Loyalty Academy Lifetime Membership
Membership is for your lifetime and includes:
- Free Access to the Members Only Vault where you’ll find a comprehensive library of (tools, research, white papers and presentations created by veterans of the Loyalty industry)
- Up to 20% discount to attend all Loyalty Academy Events and Conferences
- Free Access to the annual Delphi Panel reports, tackling the most controversial issues in loyalty marketing with expert-based research
- Exclusive access to the global Loyalty Academy faculty
- Exclusive networking opportunities
Sponsors
Founded in 2012, Capillary Technologies has a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia. Capillary is an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.
Hotel Information
The Workshop will be held at:
ITC Windsor, Bengaluru
Windsor Square, 25, Golf Course Road
Bengaluru, Karnataka 560052
Phone – +91 80 22269898
The first hotel in the world to achieve LEED Zero Carbon certification, ITC Windsor epitomizes “Responsible Luxury”- environmentally conscious guest experiences without compromising luxury!
Located in the heart of Bengaluru, ITC Windsor’s distinct architecture draws inspiration from English manor houses while exuding urban elegance combined with an old-world charm.
Testimonials
From the 1st CLMP™ Workshop India – 2022
Read the testimonial from a CEO who recently attended one of our workshops:
We have 100’s of other testimonials from CLMPs who have been through this program – a few examples:
“I am excited to share that I am now a Certified Loyalty Marketing Professional™ (CLMP) from The Loyalty Academy. It feels great to have earned this distinction and to be a part of this growing community of loyalty professionals and leaders. The program was an enriching opportunity to get unique insights and learn the principles and practices of loyalty marketing. This, along with getting to network with and learn from experts in the industry. Thanks to the instructors Bill Hanifin, CLMP™, Brian Almeida F IDM CLMP™, and Mala Raj CLMP™, and fellow participants for sharing their knowledge on several aspects of loyalty, from strategy to implementation to exploring future possibilities. Lastly thanks to Epsilon India, a leader in Loyalty Marketing, for making it happen, and my manager Patrick Sim for your support and encouragement. Look forward to building the future of #customercentric and #hyperpersonalized experiences for our clients, as they truly deserve.”
Aniruddha Chaturvedi, Sr. Director, Sales Support, Epsilon (India)
“I am extremely happy and pumped up taking up this course. The dedication and passion you have showcased in responding to each of my emails and sharing such a detailed analysis is inspiring.
I feel wonderful and have learned immensely from the course. I have actually watched all the videos in the curriculum without skipping even the electives. It was a pleasure taking this up. Thanks for your guidance and support. Please let me know the next steps. I will spread the word in my circle, so that fellow colleagues also take up this wonderful course & get their certifications. Please continue the great work that you’re doing! It’s been a beautiful and amazing learning experience”
Arjun Singh, Accenture, (India)
“Fantastic, thank you! I really enjoyed the CLMP process and courses and will definitely be taking more. Some great educational content there, nice work guys.”
Glenn Shaw, Director of Business Development, Incentive Solutions Ltd (New Zealand)
“What a great experience with the The Loyalty Academy, something I would highly recommend if you are interested in loyalty marketing. Thank you for a wonderful time learning more about loyalty! Great to have this certification and look forward to using the knowledge gained to help our partners!”
Mark Schoombie, Gratifii (UAE, South Africa, Australia)
“Thank you The Loyalty Academy! Feels great to be a part of such a unique & elite community of loyalty professionals. Margaret Meraw, MBA, CLMP & Michael Capizzi, CLMP – Thank you for your constant support during the entire course duration & after!”
Krishma Chheda, Analytics Consultant (Australia)
“During the CLMP training this year, you presented the ROI model, which I found to be one of the more exciting parts of the overall material. We recently worked on a tender to acquire a new customer for i360 – a retail chain running 150 stores across the country supported by a robust e-commerce model. We spent more than 100 hours developing the ROI model you showed, primarily supplementing it with detailed parameters that needed to be considered while planning project finance. On top of that, we extrapolated the results for the following years and created detailed management dashboards of the implications of the costs incurred on EBITDA, depreciation, cash requirements, etc.
As a result of this work, I have just signed a >1 mil USD contract with a new client. They conveyed that a significant factor in their decision to choose i360 was the professional development of ROI analytics. The above would not have been possible had it not been for your training.”
Tomasz Makaruk, CEO, i360 (Poland)