The Loyalty Academy™ offers the world’s first formalized educational and training curriculum for customer loyalty professionals and marketers of all stripes.
Whether you’re just joining a loyalty team for the first time and need a solid education in customer loyalty theory and practice, or whether you’re a seasoned professional looking to refresh your skills, the Loyalty Academy™ can help. We offer loyalty education by loyalty marketers, for loyalty marketers.
Upcoming Events Schedule
February to March
Course 304 Now Available On-Demand!
New Course: 304 – Introduction to Loyalty Fraud
Loyalty Fraud has burst onto the scene the past few years and the problem continues to grow. For the operators of points, miles or other currency-based loyalty program designs, the issues surrounding fraud carry vast implications to both members and the program itself.
The purpose of this module is to provide a high-level framework for understanding loyalty fraud, its potential impact on your program and members and what you can do to mitigate the problem.
This course is a must for both brand and service provider loyalty managers. Led by Robyn Simpson, CLMP from Australia and The Loyalty Academy’s Guest Expert in the field of loyalty fraud.
Course 206 Now Available On-Demand! Live Delivery on March 18th, 2021 @ 12:00pm EST
New Course: 206 – Advanced Customer Engagement and Gamification: Techniques, Tools and Tips
Learn how to measure and influence the engagement health of your community to build unbreakable brand-customer relationships using advanced principles of motivational psychology and game mechanics. Go beyond oversimplified “gamified” approaches with thin points-badge-and-leaderboard mechanics, loyalty points, and rewards that do little to drive customer behavior.
Uncover sophisticated designs and technologies that rely on tried-and-tested principles drawn from advanced engagement and interactive design philosophies. Learn how to change customer behavior through compelling gameplay mechanics such as collaboration, competition, mastery, customization, collection and gain exposure to new measurement tools such as the Net Engagement Scores methodology.
Led by Steve Bocska, CEO of Pug Interactive and The Loyalty Academy’s Guest Expert in the field of gamification.
[Upcoming Webinar] Lessons on Digital Transformation for All: How Servco used a customer 360 to empower teams across the enterprise to gain insight on their customer, increase CTV, self-serve, and measure their impact.
Servco, a leader in automotive products and services, was undergoing a digital transformation and faced the challenge of having an accurate C360 that could help them gain insights across their business and enhance the customer experience, all while driving incremental revenue.
Learn how Amperity’s leading customer data and identity platform has provided the foundation that helps Servco centralize its customer in the center of all it does. Join this live webinar hosted by Jeanne Jones, Head of Customer Community at Amperity along with Peter Dooher, Senior VP of Digital Transformation and Bill Hanifin, CLMP from Wise Marketer to learn how a 360-degree view of their customers is driving Servco’s enterprise strategy.
Key Topics of Discussion:
- What impact a single view of the customer has across the entire enterprise
- How the Servco teams are able to move faster, and in more strategic ways to reach key customer segments
- How Servco is democratizing data across the organization to make data-driven decisions
- How deeper, more actionable data is improving customer loyalty
This webinar is part of the CRMC webinar series hosted by The Wise Marketer
March 10th, 2021 @ 1:00pm EST
To learn more about becoming a Member of the Loyalty Academy™, click here.
Please note, with the current COVID-19 pandemic, we do not anticipate cancelling events and plan to accommodate each paid registrant, and we will honor refunds for anyone who cannot re-schedule.
WHAT IS THE LOYALTY ACADEMY?
The Loyalty Academy™, a product of the Wise Marketer Group, is the premier global education and membership organization for loyalty marketing practitioners. The Loyalty Academy™ offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy™ also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to Loyalty Academy events worldwide.