CLMP™ Certification
What is CLMP™ Certification?
The Certified Loyalty Marketing Professional™ (CLMP™) designation is the first and longest-standing global certification built specifically for loyalty marketing practitioners.
Only issued by the Loyalty Academy™, this designation demonstrates mastery of loyalty marketing as a discipline that translates immediately into practice.
Why Loyalty Marketing Needs Its Own Certification
Financial modeling
Projecting lifetime value, calculating breakage, modeling redemption curves, and defending ROI to executives who question the investment.
Behavioral psychology
Designing reward structures that drive specific behaviors without triggering reactance or reward dependency.
Data analytics
Segmenting by value and behavior, predicting churn, measuring incrementality, and attributing revenue impact.
Technical operations
Managing points liability accounting, fraud prevention, partner integration, and platform migration.
Strategic design
Building a value exchange that feels rewarding to customers and stays economically sustainable for the business.
Most individuals are not trained in these, which is the gap the CLMP™ program closes for marketers, as well as those in other functional areas supporting Loyalty Marketing (Finance, Technology, etc.).
The Refreshed Curriculum
Certification requires 15 units: 14 core courses plus a final examination.
Our refreshed program retired electives, so every participant completes the same curriculum. This means a CLMP™ earned in Singapore covers exactly what a CLMP™ earned in Toronto covers — which is precisely what makes the designation portable across employers, industries, and markets.
101 — Introduction to Loyalty
102 — The Psychology of Loyalty
103 — Best Practices in Loyalty Marketing
104 — Loyalty Program Business Models
105 — Introduction to Loyalty Financial Modeling
106 — Creating a Customer Value Proposition
107 — Introduction to Loyalty Analytics
108 — Loyalty Reward Strategies
109 — Introduction to Loyalty Technologies
110 — Introduction to Loyalty Communications
111 — Introduction to Loyalty Operations
112 — Understanding the Impact of Fraud on Loyalty
113 — Fundamentals of Utilizing Soft Benefits
114 — Fundamentals of Partnership Ecosystems and Coalitions
Foundations
Strategy and Economics
Intelligence and Design
Delivery
Final Examination
Curriculum assessment
Tests comprehension across all 14 core courses.
Case study assessment
Tests application and comprehension through a loyalty scenario.
Passing both with 80%+ completes your 15 units and earns the designation.
The Final Examination — Unit 15
Curriculum assessment
Tests comprehension across all 14 core courses.
Case study assessment
Tests application and comprehension through a loyalty scenario.
Three Paths to Certification
All three cover the same 15 units — 14 core courses and the final examination — and produce the same designation.
Public Workshops
Format: Multi-day intensive, in person
Location: Rotating global cities
Timeline: Certification on completion
Best for professionals who learn through discussion, want the credential quickly, and value face-to-face contact with peers working the same problems in different markets.
Private In-House Training
Format: In person, at your location
Schedule: Set around your team
Standard delivery: Up to 15 participants
Timeline: Certification on completion
Best for organizations building capability across a team. Content is customized to your industry, your program stage, and your actual challenges.
On-Demand Courses
Format: Video instruction with exercises and assessments
Location: Anywhere
Timeline: Self-directed, within one year
Best for professionals balancing certification against a full workload, those between workshop cities, and anyone who prefers to spread the investment over time.
What Certification Includes
During the program
- All course materials and digital resources
- Instruction from practicing loyalty professionals
- Interactive exercises and real-world case studies
- Assessment and final case study
On completion
- Official CLMP™ certificate
- Digital credential badge for email and LinkedIn
- Right to use the CLMP™ designation
- Listing in the global CLMP™ directory
After you certify
The designation is permanent — no recertification, no renewal fee — and it comes with continuing access to the work of the wider Wise Marketer Group.
What CLMPs Receive
Keep learning
- Your courses remain available after certification
- Guest lecture courses
- 10–35% specialization-course discounts
Stay current
- Access to Loyalty Academy’s research vault
- Subscription to The Wise Marketer’s Weekly Newsletter
Build your profile
- One published article per year on TheWiseMarketer.com
- Contribution to Wise Marketer Group research
- On-going CLMP™ Spotlights
Connect
- Utilize the CLMP™ directory
- Join the Loyalty Academy™ and The Wise Marketer™ LinkedIn communities
Who Should Certify
New to loyalty marketing
You're moving into a loyalty role or joining a loyalty team.
Currently running a program
CLMP™ fills knowledge gaps and introduces proven frameworks.
Advising on loyalty
For consultants, agency leads, and technology vendors.
Overseeing customer strategy
For CMOs, VPs, directors and others accountable for loyalty.
No prerequisites required. No prior loyalty experience, educational requirement, industry restriction, or job-title threshold.
Frequently Asked Questions
The in-person workshop formats are specified as either 2-day or 3-day certification programs. They cover all of the course topics, including the final exam. The Online On-Demand program moves at your pace. Take one course a week, one a month, or a few in quick succession — whatever fits your schedule. You have a full year from enrollment to complete every course, including the final exam.
In the workshops, public or private, we make sure to cover all of the core courses. For the Online On-demand delivery you’re setting the pace, not us, but you must complete them in sequence. That said, we recommend spacing them out. There’s a lot of practical knowledge to absorb, and giving it room to sink in pays off.
Take any course as many times as you’d like. Your access includes unlimited retakes, so you can revisit material whenever it’s useful.
Every Online On-Demand course runs approximately one hour, but we’ve broken down the lessons into smaller video segments. This makes it’s easy to fit learning into a busy schedule and still keep track of where you’re at in the course.
You have one year (365 days) from your enrollment date. If you haven’t finished — or think you won’t — reach out to us directly. We understand that life and other priorities come up, and we’ll work with you on a learning path to complete your certification.
All 14 core courses and the Final Examination — the full 15 units required for your Certified Loyalty Marketing Professional™ (CLMP™) designation. There are no electives to choose between; every participant completes the same curriculum. Guest Lecture courses are available alongside the core program, but are not required to complete your certification.
No. There are no prerequisites for the CLMP™ program — it’s built for practitioners at any career stage. What matters most is a genuine interest in developing loyalty marketing expertise.
You cannot switch between the in-person programs and the Online On-demand program as the certification paths aren’t blended. Switching is only possible by special consideration from our Executive Faculty and is very rare.
The full On-Demand CLMP™ program is $1,750 USD. Prefer to take courses individually? Each course is $225 USD, and the Final Exam is $250 USD if taken separately. Public in-person workshops are $2,000 USD per attendee, often with an early-bird rate of $1,750 USD (pricing may vary by region). For teams seeking private training programs, see our Private Team Training page or contact us at loyaltyacademy.org/contact.
You can purchase individual courses one course at a time, including the final exam. However, at a certain point the economics are stronger value if you upgrade to the Online On-demand program for $1,750 USD. If you require phased purchasing then this may be an avenue that you consider as the program fee must be paid in full. We will credit any core courses you’ve already purchased should you decide to upgrade into the full program. Contact our Executive Faculty if this is your situation. We would also note that all in-person workshops must be paid in full one day prior to the start of the first day of the workshop.
We do not offer refunds. We’re available to answer questions before you enroll so that you know exactly what to expect and can decide with confidence.
The score needed on the final exam to pass is 80% or higher and can make three attempts at the final exam. If you don’t achieve this on your first attempt then you may make a second attempt. We encourage you to review the course work prior to making the second attempt. Should you be unsuccessful again then you will need to contact our Executive Faculty. Our team will review your course work and provide you with recommendations on areas to review and focus on before making your third, and final, attempt. We are here to help and our aim is to ensure that you have an adequate level of understanding of the loyalty marketing as a discipline.
Once you complete your final exam — Online On-Demand or the full in-person workshop and exam — we confirm your CLMP™ status shortly afterwards. This can take up to two days, but in most instances is nearer to real-time.
No. The Online On-demand content is delivered through video and allows you to pause and replay as much as needed. We keep material in video format as a matter of policy protecting our intellectual property. Contact our Executive Faculty if you have additional questions on this.
A mobile phone or a web browser — Chrome, Firefox, Safari, Edge, and other modern browsers all work. Our program has been redesigned to be mobile-first through an application interface, which we recommend. However, you can take your courses on mobile, desktop, or tablet through a web browser, whichever suits you best.
Our On-Demand certification is currently available in English, and we’re working on additional languages. In-person workshops offer more regional options — Loyalty Academy Brasil delivers in Portuguese, LEAL Hub delivers in Spanish, and 2WLS delivers in French.
No. If you don’t have one, we’ll identify you with the Loyalty Academy™ logo on our CLMP™ directory page instead. We do recommend having a profile, since the CLMP™ community uses LinkedIn to connect and share insight.
Certificates for individual courses are available to download as soon as you complete each course. Once you pass the Final Exam, your CLMP™ designation certificate is available to download, and we will email a link for you to access it directly in your My Courses dashboard.
No. CLMP™ is a lifetime credential with no recertification requirement and no renewal fee.
Yes. It is the first and longest-standing global certification specific to loyalty marketing, held by 1,300+ participants across nearly 60 countries.
General marketing certifications cover loyalty briefly, as one tactic among many. CLMP™ covers financial modeling, analytics, psychology, operations, communications, measurement, and more topics that are specific to loyalty programs and the discipline of loyalty marketing.
Yes. We provide invoices upon request and can work with your procurement team. Many employers fund CLMP™ as individual professional development or sponsor their teams to become certified either through public workshops or by arranging private team training.
Reach out to us directly — we’re happy to talk through options for teams enrolling multiple members of their team. If you’re considering a private or sponsored public workshop instead, see our Private Team Training page or our Public Workshops page.
We recommend that you first check the public CLMP™ directory page, which is located at loyaltyacademy.org/clmps or by contacting us at loyaltyacademy.org/contact. Our team can verify an individuals status within our professional community.
We have delivered workshops in eleven countries to-date, which span across five continents. Very soon Mexico will join the list and we have other countries planned with our regional educational partners. Our CLMP™ community has individuals from nearly 60 countries worldwide.