13/examsWhat are the Annual Certification Workshops?
Each year we run Certification Workshops around the world. Led by senior faculty members of the Academy over a 2-3 day period, these workshops enable loyalty professionals to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP) all at once. The workshops are intense and cover all core modules plus some of the elective topics offered in the full Curriculum. The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees and concludes with a final examination based upon a case study. Participants will be required to present their final loyalty design recommendations and financial analysis associated with the case using all of the materials from the workshop (3 day format) or pass a final examination based on the case and the best practices reviewed during the workshop (2 day format). The final presentations/exams will be evaluated by the Board of Regents for the Loyalty Academy and the CLMP Certification will be granted to all participants who successfully demonstrate their understanding and real world use of the principles, practices, technologies, and financial elements associated with winning loyalty strategies.
Our next Certification Workshop will be held in Toronto, Canada on May 11-13, 2020. The Faculty who will lead this workshop is Margaret Meraw. We will follow that with our first ever workshop in India, to be held in Mumbai on June 22-24, 2020. The Indian workshop will be led by Bill Hanifin and Brian Almeida of Strategic Caravan, our Indian partner.
We will soon announce details concerning additional workshops in Dublin, Ireland (September 23-24, 2020) and Fort Lauderdale, USA (October 13-15, 2020)! Workshop length and session agendas will vary slightly by country and registration fees will be in-line with other marketing workshops in each country.
The CLMP Certification is the only recognized professional certification in the loyalty marketing industry. The distinction tells your employer, your clients, your peers and the entire industry that you have achieved a level of professionalism and advanced education associated with the discipline of loyalty marketing. The CLMP designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.
The curriculum has been carefully constructed by the Loyalty Academy Faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry. Each Faculty Member has gone through a strict and thorough application process, has taught individual courses before and has been approved by the Board of Regents. The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both the consumer and B2B markets from all global regions.
This program is uniquely designed and will be of benefit to Director, Vice Presidents, Senior Managers and Managers of:
- Customer Retention & Loyalty
- Customer Relations/Satisfaction/Market Research
- Relationship Marketing
- Strategic Planning
- Database Marketing
- Business Development
- Agency Client Executives and Account Managers
In the following industries:
- Financial Services
- Consumer products
Whether you have an existing program and are looking to evaluate or refresh its design, or you are thinking about a program for the first time, this is the one workshop which can help you the most!
“If you are involved with the loyalty marketing industry, or are looking to adopt a loyalty solution for your best customers, this is the most important workshop you’ll ever attend.”
“Mike is a fantastic instructor who has conducted loyalty marketing workshops all over the world. Margaret offers the dual perspective of client and service provider having worked many years on both sides of the aisle. Their knowledge of the industry and the strategic principles of loyalty design come through easily – with enthusiasm and passion for the industry.”
“The practical, how-to approach of this workshop, including the tools and techniques I need to do my job, were much appreciated.”
“Mike and Margaret know more about the strategic principles and practices of loyalty marketing than anybody in the industry.”