Courses
14 Core Courses - A Refreshed Curriculum
Certification requires 15 units: 14 core courses plus a final examination.
Our refreshed program retired elective courses so that every participant, online or in-person, completes the same curriculum. This means a CLMP™ earned in Singapore covers exactly what a CLMP™ earned in Toronto covers — which is precisely what makes the designation portable across employers, industries, and markets.
We also enhanced and updated existing core courses to reflect today’s loyalty marketing environment, including redefining and reshaping a select few courses from beginning to end.
The result is the most comprehensive global loyalty education program for professionals wanting to master the discipline of loyalty.
Foundations
The foundational course covering the principles of loyalty marketing and the strategic frameworks that create genuine behaviour change.
The behavioural science behind loyalty decisions, including the Four Loyalty Archetypes identified through Wiser Research™ consumer research.
Twelve best practices organized around the key skill sets of the loyalty discipline, giving teams a shared roadmap and a common glossary.
Strategy & Economics
The strategic architecture behind successful programs — solo models, partnership ecosystems, and coalitions — with a framework for choosing between them.
How to build defensible ROI models, forecast budgets, manage liability, and measure program performance in the financial language boards and CFOs speak.
Designing a comprehensive value proposition that earns loyalty, built on the Eight Keys to a Winning CVP.
Intelligence and Design
Moving from reporting to member intelligence — RFM modelling, predictive segmentation, and AI-driven decisions, handled in ways that preserve member trust.
The art and science of reward design across eight reward categories, covering breakage, earning velocity, and redemption experience.
Delivery
The loyalty technology landscape — platforms, CDPs, personalisation engines, and mobile — with guidance on evaluation and integration lift.
Archetype-based messaging and lifecycle communications that drive engagement without overwhelming members.
The operational disciplines that separate thriving programs from disappointing ones — governance, vendor management, data integrity, and operational KPIs.
Specializations
Loyalty fraud as a trust problem, covering the six most common attack vectors and a prevention-detection-remediation framework.
The Loyalty Academy’s top 15 soft benefits and a practical scorecard for designing the optimal benefit mix.
Ecosystem models, coalition structures, and promotional partnerships, with a framework for choosing and executing the right approach.
Final Examination
This course is the Final Examination for all learners who have completed the Core Curriculum or comparable studies and desire to receive their certification as a CLMP™ from the Loyalty Academy.
Guest Lecture Series
Loyalty Academy Guest Lecture Series content is exclusively available to CLMP™ candidates and Certified Loyalty Marketing Professionals™ who have graduated from the program. Our Guest Lectures are provided as enrichment content created by CLMPs™ from around the world who wish to share their expertise on a specific topic of interest.