Certified Loyalty Marketing Professionals™ (CLMPs)

The individuals listed at the bottom of this page have earned the distinction of Certified Loyalty Marketing Professional as designated by the Board of Regents of The Loyalty Academy. Each has either:

  • Completed all required course work and final case study examination in accordance with the Board’s guidelines
  • And/or taught the required course work or similar modules in a professional education environment
  • And/or has demonstrated a lifelong set of learnings, thought leadership, program accomplishments and experiences in the loyalty marketing industry.

Many have accomplished all three.

Many CLMPs have contributed thought leadership, research and “dissertation” type papers to the Loyalty Academy Vault. These can be accessed exclusively by Loyalty Academy members here…https://loyaltyacademy.org/member-only-downloads/ (requires log-in)

The aggregate profile of all global CLMPs is as follows:

Average # of years within the loyalty marketing industry

Average # of loyalty marketing programs engaged with (lifetime)

% of CLMPs with practical experience in the following industries

  • Financial Services 79.1% 79.1%
  • Travel & Hospitality 71.4% 71.4%
  • Retail (Brick and mortar) 68.1% 68.1%
  • E-commerce 62.6% 62.6%
  • Coalition Programs 61.5% 61.5%
  • B2B 59.3% 59.3%
  • Fuel/Petrol 49.5% 49.5%
  • Consumer Packaged Goods/FMCG 46.2% 46.2%
  • Sports and Entertainment 41.8 % 41.8 %
  • Telecommunications 42.9% 42.9%
  • Health Care/Pharmaceuticals 34.1% 34.1%
  • Media and Publishing 31.9% 31.9%
  • Gaming/Casino 27.5% 27.5%

% of CLMPs with practical experience in the following global markets

  • North America 76.9% 76.9%
  • Europe 44.0% 44.0%
  • Asia/Pacific 38.5% 38.5%
  • Latin America/Caribbean 25.3% 25.3%
  • Middle East/Africa 20.9% 20.9%

Personal Educational Attainment


Bachelor’s Degree


Master’s Degree



CLMPs are a Global Phenomenon


  • David Parsons, Managing Partner, Ellipsis & Co
  • Tim Tyler, Managing Partner, Ellipsis & Co
  • Adam Schaffer, Managing Partner, Ellipsis & Co
  • Alex Lehwaldt, Sr. Consultant, Ellipsis & Co
  • Minming Wei, Management Consultant, Ellipsis & Co
  • Sarah Richardson, General Manager, Global Loyalty Pty Ltd
  • Binay Warrier, Head of Business Development, IBS Software


  • Leandro Torres, Director Planning and Business Development, Dotz


  • *Margaret Meraw, President, Effective Execution Consulting Company
  • *Aaron Dauphinee, COO, The Wise Marketer Group
  • Steve Allmen, Partner, Loyalty & Company
  • Katelyn Hebert, Asst Brand Manager, Atlantic Lottery Corp
  • Kristen Meraw, Vice President, RBC Royal Bank
  • Larry Filler, SVP & Practice Leader, Environics Analytics
  • James Christensen, Principal, The Loyalty Point 

Czech Republic

  • Radek Hrachovec, Loyalty Marketing Solutions 

Dubai (UAE)

  • Candida Goradia, Senior Loyalty Manager, Jumeirah Group
  • Paula Thomas, Loyalty Marketing Consultant, Freshstone


  • Nicole Wilhelm, Founder, Get Focused
  • Alina Goers, Advisory Services, Ernst & Young GmbH
  • Maximilian Graf Stolberg, CEO, DataLab


  • Praphul Misra, OI Media
  • Manu Dogra, President, NetCarrots.com
  • Mrinalini Chowdhary, Sr. Market Insights Consultant, Epsilon 

New Zealand

  • Graeme Thomson, Director of the Wise Marketer Group and the Customer Strategy Network; Former Chairman of the Premium Group
  • Simon Rowles, Managing Partner, Aciem
  • David Harwood, CEO, Incentive Solutions, Ltd. 


  • Piotr Dziurziński, Vice President, Loyalty and Marketing Solutions, Comarch SA


  • Elena Naumchik, Chairman, Association of Customer Loyalty and Customer Centricity

Saudi Arabia

  • Ishraq Al Thebiani, The Saudi Investment Bank 


  • *Mark Mullinix, Managing Director, Loyalty Advantage Ltd
  • J.B. Ray, COO SEA, Marketing Services, Edenred Singapore

South Africa

  • Deon Olivier, Woodstock Loyalty Marketing
  • Sanusha Reddy, Portfolio Mgr, Partnerships & Digital, Vodacom

United Kingdom

  • *Nick Chambers, CEO, Mobile Loyalty Technologies Ltd.
  • Richard Dutton, Managing Director, Citizen Heart
  • Michael J. Atkin, CEO, MJA and Associates
  • Clive Head, Loyalty Director, Network Rail
  • Brendan Abbott, Director of Business Development, Experian Marketing Services

United States

  • *Michael T. Capizzi, Dean of the Loyalty Academy and Managing Director, Marketing Strategists LLC   
  • *J. William Hanifin, CEO, The Wise Marketer Group and CEO, Hanifin Loyalty LLC
  • Mike Giambattista, Managing Editor, The Wise Marketer
  • Richard Ferguson, Editorial Contributor, The Wise Marketer
  • Phil Rubin, CEO, rDialogue
  • Sarah Abend, Senior Client Strategy Officer, rDialogue
  • Barry Kirk, VP Loyalty Strategy, Maritz Motivation Solutions
  • Terri Gaughan, Senior Loyalty Consultant, Kobie Marketing
  • Kelly Hlavinka, Independent Loyalty Consultant
  • John Bartold, SVP Consulting & Solutions, Affinion Group/Connexions Loyalty
  • Jeff Kindle, SVP Client Services, Affinion Group/Connexions Loyalty
  • Michael Hemsey, EVP Loyalty, Merkle, Inc.
  • Allison Cripps, Sr. Strategist, Merkle Loyalty Solutions
  • Christine Grant, Principal Consultant, Impact 21
  • Dan Caggiano, Senior Mktg Mgr, Consumer Card Services, Fiserv
  • Erin Van Auken, Director, Loyalty Services, FIS Global
  • Cheryl Nuttall, Loyalty Consultant, FIS Global
  • Dan Whitely, Sales Executive, FIS Global
  • Dawn Socash, Product Support Manager, FIS Global
  • Deb Taylor, Sales Executive, FIS Global
  • Jennifer Cartier, Director, Loyalty Services, FIS Global
  • Jennifer Price, Director, Loyalty Operations, FIS Global
  • Joe Caveney, Sr. Solutions Consultant, FIS Global
  • Kristina Mays, Sr. Director, Product, FIS Global
  • Kyle Lulofs, Sr. Director, Loyalty Product Management, FIS Global
  • Mike Hamblin, Sales Executive, FIS Global
  • Nick Flaherty, Director, Program Services, FIS Global
  • Paul Stuckey, Sr. Strategic Projects Manager, Loyalty Platforms, FIS Global
  • Steven Dettman, Sr. Director, Retail Loyalty Product, FIS Global
  • Suzanne Ruppert, Client Relations Manager, FIS Global
  • Tamara Brown, Director, Loyalty Services, FIS Global
  • Tekoa Bean, Sr. Director, Strategic Sales, FIS Global
  • Terry Valenti, Sr. Product Sales Consultant, FIS Global
  • Terry Winowiski, B2C Campaign Manager, FIS Global
  • Ty Tyree, VP Loyalty Products, FIS Global
  • Roger Williams, Principal, Airline Solutions Business Consulting, Sabre
  • Stacey Walker, Loyalty Manager, AARP
  • Neil Axe, Product and Business Lead, Digital Enablement Services, Mastercard
  • Adam Levy, US Loyalty Program Manager, BMO Financial Group
  • Marcin Kosciak, CEO, Bold Loyalty
  • Michael Comey, Director, Consumer Marketing, Card Services, Fiserv
  • Lauri Hart, Loyalty Program Manager, Leisure Systems Inc.
  • Brad McDonald, VP Loyalty Consulting, Epsilon
  • Tamara Oliverio, Sr. Director of Strategy, Epsilon
  • Janine Houston, Independent Customer Loyalty Specialist
  • Jonathan Seabolt, Head of Sales, Meridian Loyalty
  • Theresa Thomas, Vice President Strategic Solutions, Hinda Incentives
  • Lauren Strien, Head of Marketing Strategy & Communications, T-Mobile
  • Craig Davidson, Sales Executive, FIS Global
  • Gregg Aurre, Premium Payback Campaign Mgr., FIS Global
  • C.M. Sashi, PhD, Professor of Marketing, Florida Atlantic University
  • Ethan Aparicio, MBA, Florida Atlantic University
  • Tanya Peterban, MBA, Florida Atlantic University

*Member of the Loyalty Academy faculty.
CLMP Profile Info as of April 23, 2019

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