Certified Loyalty Marketing Professionals™ (CLMPs)

The individuals listed at the bottom of this page have earned the distinction of Certified Loyalty Marketing Professional as designated by the Board of Regents of The Loyalty Academy. Each has either:

  • Completed all required course work and final case study examination in accordance with the Board’s guidelines
  • And/or taught the required course work or similar modules in a professional education environment
  • And/or has demonstrated a lifelong set of learnings, thought leadership, program accomplishments and experiences in the loyalty marketing industry.

Many have accomplished all three.

Many CLMPs have contributed thought leadership, research and “dissertation” type papers to the Loyalty Academy Vault. These can be accessed exclusively by Loyalty Academy members here…https://loyaltyacademy.org/member-only-downloads/ (requires log-in)

The aggregate profile of all global CLMPs is as follows:

Average # of years within the loyalty marketing industry

Average # of loyalty marketing programs engaged with (lifetime)

% of CLMPs with practical experience in the following industries

  • Financial Services 75.8% 75.8%
  • Travel & Hospitality 66.7% 66.7%
  • Retail (Brick and mortar) 65.9% 65.9%
  • E-commerce 56.8% 56.8%
  • B2B 52.3% 52.3%
  • Coalition Programs 50% 50%
  • Sports and Entertainment 47% 47%
  • Fuel/Petrol 41.7% 41.7%
  • Consumer Packaged Goods/FMCG 39.4% 39.4%
  • Telecommunications 35.6% 35.6%
  • Health Care/Pharmaceuticals 25.8% 25.8%
  • Gaming/Casino 25.2% 25.2%
  • Media and Publishing 22.7% 22.7%

% of CLMPs with practical experience in the following global markets

  • North America 86.4% 86.4%
  • Europe 36.4% 36.4%
  • Asia/Pacific 30.3% 30.3%
  • Latin America/Caribbean 20.5% 20.5%
  • Middle East/Africa 17.4% 17.4%

Personal Educational Attainment


Bachelor’s Degree


Master’s Degree



CLMPs are a Global Phenomenon


  • Alex Lehwaldt, Sr. Consultant, Ellipsis & Co
  • David Parsons, Managing Partner, Ellipsis & Co
  • Sarah Richardson, General Manager, Global Loyalty Pty Ltd
  • Adam Schaffer, Managing Partner, Ellipsis & Co
  • Tim Tyler, Managing Partner, Ellipsis & Co
  • Binay Warrier, Head of Business Development, IBS Software
  • Minming Wei, Management Consultant, Ellipsis & Co


  • Leandro Torres, Director Planning and Business Development, Dotz


  • Steve Allmen, Partner, Loyalty & Company
  • Marco Angelone, VP of Client Services, Engage People Inc.
  • Stephanie Bachoo, Senior Manager, Projects, Scene
  • Carlyle Cadhit, Specialist, Loyalty Marketing & Analytics, Cineplex Entertainment
  • *James Christensen, Principal, The Loyalty Point
  • Len Covello, CTO, Engage People Inc.
  • *Aaron Dauphinee, COO, The Wise Marketer Group
  • Jessica Drozd, Marketing Manager, Acquisition & Brand, Scene
  • Tamara Evans, Branding & Marketing Specialist, Freson Bros.
  • Larry Filler, SVP & Practice Leader, Environics Analytics
  • Lori Franze, Collector Engagement & Rewards, LoyaltyOne AIR MILES
  • Ryan Giff, Executive Director Partnerships, Scene
  • Katelyn Hebert, Asst Brand Manager, Atlantic Lottery Corp
  • Aryana Heit, Marketing Manager, Scene
  • Gia Jobe, Sr. Marketing Manager Acquisition and Retention, Superior Propane
  • Brent Knightley, Executive Director, Operations & Analytics, Scene
  • Susan LeBlanc, Senior Manager, Brand & Acquisition Marketing, Scene
  • Justin Lopresti, Senior Manager, Strategy Consulting, Deloitte
  • Paige Maxwell, Senior Manager, Engagement Marketing, Scene
  • Kristen Meraw, Vice President, RBC Royal Bank
  • *Margaret Meraw, President, Effective Execution Consulting Company
  • Trevor Meraw, Project Coordinator, PlaySmart (RGC)
  • Erin Murray, VP of Marketing, Points.com
  • Zahid Rangwala, Senior Manager, Partnership Acquisition, Scotiabank
  • Nick Relph, Director of Marketing, Engage People Inc.
  • Maha Rizvi, Digital Project Coordinator, Scene
  • Larysa Rodriguez, Director Marketing, Scotiabank
  • Nadine Rubin, Director Operations, RewardOps
  • Kabir Sanwal, Marketing Assistant, Scene
  • Matthew Seagrim, Managing Director, Scene
  • Austin Sooklall, Specialist, Loyalty Analytics, Cineplex Entertainment
  • Nick Swami, Senior Manager, Loyalty Marketing & Analytics, Cineplex Entertainment
  • Mackenzie Williams-White, Senior Manager, Partnership Marketing, Scotiabank
  • Wilson Wong, Marketing Coordinator, Scene
  • Jessica Ylanko, Manager Product and Digital, Scene

Czech Republic

  • Radek Hrachovec, Loyalty Marketing Solutions 

Dubai (UAE)

  • Candida Goradia, Senior Loyalty Manager, Jumeirah Group
  • Paula Thomas, Loyalty Marketing Consultant, Freshstone


  • Alina Goers, Sr. Manager, EY Parthenon
  • Claudia Scharf, Director Customer Success, Loyalty Prime GMBH
  • Maximilian Graf Stolberg, CEO, DataLab
  • Nicole Wilhelm, Founder, Get Focused


  • Mrinalini Chowdhary, Sr. Market Insights Consultant, Epsilon 
  • Manu Dogra, President, NetCarrots.com
  • Praphul Misra, OI Media

New Zealand

  • David Harwood, CEO, Incentive Solutions, Ltd
  • Graeme Thomson, Director of the Wise Marketer Group & Chairman, Board of Regents, The Loyalty Academy
  • Simon Rowles, Managing Director, Beyonde


  • Piotr Dziurziński, Vice President, Loyalty and Marketing Solutions, Comarch SA


  • Elena Naumchik, Chairman, Association of Customer Loyalty and Customer Centricity

Saudi Arabia

  • Ishraq Al Thebiani, The Saudi Investment Bank 


  • *Mark Mullinix, Managing Director, Loyalty Advantage Ltd
  • J.B. Ray, COO SEA, Marketing Services, Edenred Singapore

South Africa

  • Deon Olivier, Woodstock Loyalty Marketing
  • Sanusha Reddy, Portfolio Mgr, Partnerships & Digital, Vodacom

United Kingdom

  • Brendan Abbott, Director of Business Development, Experian Marketing Services
  • Michael J. Atkin, CEO, MJA and Associates
  • *Nick Chambers, CEO, Mobile Loyalty Technologies Ltd.
  • Richard Dutton, Managing Director, Citizen Heart
  • Clive Head, Loyalty Director, Network Rail

United States

  • Sarah Abend, Senior Client Strategy Officer, rDialogue
  • Ethan Aparicio, Sr. Account Executive, Pinnacle Advertising
  • Erin Van Auken, Director, Loyalty Services, FIS Global
  • Gregg Aurre, Product Leader, Kobie Marketing
  • Neil Axe, Product and Business Lead, Digital Enablement Services, Mastercard
  • John Bartold, SVP Consulting & Solutions, Affinion Group/Connexions Loyalty
  •  Tekoa Bean, Sr. Director, Strategic Sales, FIS Global
  •  Adi Beltzman, VP of Client Development, Meridian Loyalty
  •  Nancy Berg, Founder, Berg & Partners
  •  Tamara Brown, Director, Loyalty Services, FIS Global
  •  Dan Caggiano, Senior Mktg Mgr, Consumer Card Services, Fiserv
  •  *Michael T. Capizzi, Dean of the Loyalty Academy and Managing Director, Marketing Strategists LLC
  •  Jennifer Cartier, Director, Loyalty Services, FIS Global
  •  Joe Caveney, VP of Sales & Gaming Services, Certegy
  •  Archana Chand, Senior Director, Visa Inc.
  •  Michael Comey, Director, Consumer Marketing, Card Services, Fiserv
  •  Allison Cripps, Sr. Strategist, Merkle Loyalty Solutions
  •  Craig Davidson, Sales Executive, FIS Global
  •  Steven Dettman, Sr. Director, Retail Loyalty Product, FIS Global
  •  Richard Ferguson, Editorial Contributor, The Wise Marketer
  •  Nick Flaherty, Director, Program Services, FIS Global
  •  Chris Connelly-Freshour, Vice President, Visa Inc.
  •  Terri Gaughan, Independent Loyalty Consultant
  •  Mike Giambattista, Managing Editor, The Customer.net
  •  Christine Grant, Principal Consultant, Impact 21
  •  Mike Hamblin, Sales Executive, FIS Global
  •  Cecilia Hammond, Senior Director, Visa Inc.
  •  *J. William Hanifin, CEO, The Wise Marketer Group and CEO, Hanifin Loyalty LLC
  •  Alexander Hardwick, Independent Consultant
  •  Lauri Hart, Loyalty Program Manager, Leisure Systems Inc.
  •  Michael Hemsey, EVP Loyalty, Merkle, Inc.
  •  Jennifer Hendrickson, Senior Director, Visa Inc.
  •  Kelly Hlavinka, Independent Loyalty Consultant
  •  Janine Houston, Independent Customer Loyalty Specialist
  •  Jeff Kindle, SVP Client Services, Affinion Group/Connexions Loyalty
  •  Barry Kirk, VP Loyalty Strategy, Maritz Motivation Solutions
  •  Marcin Kosciak, CEO, Bold Loyalty
  • Adam Levy, US Loyalty Program Manager, BMO Financial Group
  •  Kyle Lulofs, Sr. Director, Loyalty Product Management, FIS Global
  •  Kristina Mays, Sr. Director, Product, FIS Global
  •  Brad McDonald, VP Loyalty Consulting, Epsilon
  • Elizabeth McGrath, Senior Director, Co-brand Partnership Solutions, Visa Inc.
  •  Amanda Moller, Senior Director, Visa Inc.
  •  Cheryl Nuttall, Loyalty Consultant, FIS Global
  •  Tamara Oliverio, Sr. Director of Strategy, Epsilon
  •  Kelsey Pachak, Relationship Manager, Client Services, Epsilon
  •  Tanya Peterban, SEO/SEM Manager, ICBD Holdings
  •  Jennifer Price, Director, Loyalty Operations, FIS Global
  •  Phil Rubin, CEO, rDialogue
  •  Suzanne Ruppert, Client Relations Manager, FIS Global
  •  C.M. Sashi, PhD, Professor of Marketing, Florida Atlantic University
  •  Jonathan Seabolt, Lotus Capital Partners
  •  Cristina Serafyn, Senior Director, Co-brand Partnership Solutions, Visa Inc.
  •  Dawn Socash, Product Support Manager, FIS Global
  •  Elif Somay, Senior Director, Co-brand Partnership Solutions, Visa Inc.
  •  Lauren Strien, Head of Marketing Strategy & Communications, T-Mobile
  •  Paul Stuckey, Sr. Strategic Projects Manager, Loyalty Platforms, FIS Global
  •  Deb Taylor, Sales Executive, FIS Global
  •  Theresa Thomas, Vice President Strategic Solutions, Hinda Incentives
  •  Amila Tiric, Senior Director, Visa Inc.
  •  Ty Tyree, VP Loyalty Products, FIS Global
  •  Terry Valenti, Sr. Product Sales Consultant, FIS Global
  •  Stacey Walker, Loyalty Manager, AARP
  •  Lauren Wawrzyniak, Director, Loyalty Consulting, Epsilon
  •  Sharon Weaver, Senior Director, Co-brand Partnership Solutions, Visa Inc.
  •  Dan Whitely, Sales Executive, FIS Global
  •  Roger Williams, Principal, Loyalty & Digital Retailing Consulting
  •  Terry Winowiski, B2C Campaign Manager, FIS Global

*Member of the Loyalty Academy faculty.
CLMP Profile Info as of September 9, 2019

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