Certified Loyalty Marketing Professionals™ (CLMPs)

The individuals listed at the bottom of this page have earned the distinction of Certified Loyalty Marketing Professional as designated by the Board of Regents of The Loyalty Academy. Each has either:

  • Completed all required course work and final case study examination in accordance with the Board’s guidelines
  • And/or taught the required course work or similar modules in a professional education environment
  • And/or has demonstrated a lifelong set of learnings, thought leadership, program accomplishments and experiences in the loyalty marketing industry.

Many have accomplished all three.

Many CLMPs have contributed thought leadership, research and “dissertation” type papers to the Loyalty Academy Vault. These can be accessed exclusively by Loyalty Academy members here (requires log-in).

The aggregate profile of all global CLMPs is as follows:

Average # of years within the loyalty marketing industry

Average # of loyalty marketing programs engaged with (lifetime)

% of CLMPs with practical experience in the following industries

  • Financial Services 70.5% 70.5%
  • Retail (Brick and mortar) 63.3% 63.3%
  • Travel & Hospitality 59.0% 59.0%
  • E-commerce 53.0% 53.0%
  • B2B 52.4% 52.4%
  • Coalition Programs 44.6% 44.6%
  • Sports and Entertainment 42.8% 42.8%
  • Fuel/Petrol 37.3% 37.3%
  • Consumer Packaged Goods/FMCG 36.1% 36.1%
  • Telecommunications 31.3% 31.3%
  • Health Care/Pharmaceuticals 24.7% 24.7%
  • Gaming/Casino 22.3% 22.3%
  • Media and Publishing 20.5% 20.5%

% of CLMPs with practical experience in the following global markets

  • North America 77.1% 77.1%
  • Europe 33.7% 33.7%
  • Asia/Pacific 31.9% 31.9%
  • Latin America/Caribbean 19.9% 19.9%
  • Middle East/Africa 18.7% 18.7%

Personal Educational Attainment


Bachelor’s Degree


Master’s Degree



CLMPs are a Global Phenomenon


  • Alex Lehwaldt, Sr. Consultant, Ellipsis & Co
  • Lee Martin, Head of Shopper Engagement, MetCash
  • David Parsons, Managing Partner, Ellipsis & Co
  • Adam Posner, Founder, The Point of Loyalty
  • Sarah Richardson, General Manager, Global Loyalty Pty Ltd
  • Adam Schaffer, Managing Partner, Ellipsis & Co
  • Robyn Simpson, CEO, MarketSmartly
  • Tim Tyler, Managing Partner, Ellipsis & Co
  • Binay Warrier, Head of Business Development, IBS Software
  • Minming Wei, Management Consultant, Ellipsis & Co


  • Lucas Marra Campos, Business Consultant, LATAM Airlines
  • Leandro Torres, Director Planning and Business Development, Dotz


  • Steve Allmen, Partner, Loyalty & Company
  • Marco Angelone, VP of Client Services, Engage People Inc.
  • Stephanie Bachoo, Senior Manager, Projects, Scene
  • Sydney Barber, Marketing Coordinator, Scene
  • Carlyle Cadhit, Specialist, Loyalty Marketing & Analytics, Cineplex Entertainment
  • *James Christensen, Principal, The Loyalty Point
  • Len Covello, CTO, Engage People Inc.
  • *Aaron Dauphinee, COO, The Wise Marketer Group
  • Jessica Drozd, Marketing Manager, Acquisition & Brand, Scene
  • Tamara Evans, Branding & Marketing Specialist, Freson Bros.
  • Larry Filler, SVP & Practice Leader, Environics Analytics
  • Lori Franze, Collector Engagement & Rewards, LoyaltyOne AIR MILES
  • Ryan Giff, Executive Director Partnerships, Scene
  • Katelyn Hebert, Asst Brand Manager, Atlantic Lottery Corp
  • Aryana Heit, Marketing Manager, Scene
  • Gia Jobe, Sr. Marketing Manager Acquisition and Retention, Superior Propane
  • Brent Knightley, Executive Director, Operations & Analytics, Scene
  • Susan LeBlanc, Senior Manager, Brand & Acquisition Marketing, Scene
  • Justin Lopresti, Senior Manager, Strategy Consulting, Deloitte
  • Paige Maxwell, Senior Manager, Engagement Marketing, Scene
  • Kristen Meraw, Vice President, RBC Royal Bank
  • *Margaret Meraw, President, Effective Execution Consulting Company
  • Trevor Meraw, Project Manager, Responsible Gambling Council
  • Erin Murray, VP of Marketing, Points.com
  • Zahid Rangwala, Senior Manager, Partnership Acquisition, Scotiabank
  • Nick Relph, Director of Marketing, Engage People Inc.
  • Nick Rico, CEO, Superstars Agency
  • Maha Rizvi, Digital Project Coordinator, Scene
  • Larysa Rodriguez, Director Marketing, Scotiabank
  • Nadine Rubin, Director Operations, RewardOps
  • Kabir Sanwal, Marketing Assistant, Scene
  • Matthew Seagrim, Managing Director, Scene
  • Austin Sooklall, Specialist, Loyalty Analytics, Cineplex Entertainment
  • Sydney Strimas-Pollock, Mktg Coordinator, Scene at Cineplex
  • Nick Swami, Senior Manager, Loyalty Marketing & Analytics, Cineplex Entertainment
  • Mackenzie Williams-White, Senior Manager, Partnership Marketing, Scotiabank
  • Wilson Wong, Marketing Coordinator, Scene
  • Jessica Ylanko, Manager Product and Digital, Scene

Czech Republic

  • Radek Hrachovec, Loyalty Marketing Solutions 

Dubai (UAE)

  • Alina Goers, Sr. Manager, EY Parthenon
  • Manav Fernandez, Co-founder, QuickBrownFox Consulting
  • Candida Goradia, Senior Loyalty Manager, Jumeirah Group
  • Ankita Mishra, Key Accounts Mgr – Middle East, Aimia
  • Natalija Pesic, Loyalty Prog. Mgr. MENA, Rotanna Hotel Mgt. Corp.
  • Paula Thomas, Loyalty Marketing Consultant, Let’s Talk Loyalty


  • Claudia Scharf, Director Customer Success, Loyalty Prime GMBH
  • Maximilian Graf Stolberg, CEO, DataLab
  • Nicole Wilhelm, Founder, Get Focused
  • Alexander Süßel, Digital Loyalty Consultant, AS auf Zeit


  • Carlos Garcia, Marketing Director, Loterias Electronicas de Honduras
  • Nidia Vindel, Contact Center Mgr, Loterias Electronicas de Honduras


  • Brian Almeida, Founder & Managing Director, Strategic Caravan Int’l 
  • Mrinalini Chowdhary, Sr. Market Insights Consultant, Epsilon
  • Reema Chugh, Sr. Mkt Insights Consultant, Epsilon
  • Manu Dogra, President, NetCarrots.com
  • Praphul Misra, OI Media
  • Mala Raj, Managing Partner, Strategic Caravan Int’l Pvt Ltd


  • Tricia Martin, Customer Experience Executive, Unicomer Jamaica


  • Mohammad Samaha, Loyalty & Analytics Mgr., Nahdi Medical Co.

New Zealand

  • David Harwood, CEO, Incentive Solutions, Ltd
  • Graeme Thomson, Director of the Wise Marketer Group & Chairman, Board of Regents, The Loyalty Academy
  • Simon Rowles, Managing Director, Beyonde


  • Piotr Dziurziński, Vice President, Loyalty and Marketing Solutions, Comarch SA


  • Elena Naumchik, Chairman, Association of Customer Loyalty and Customer Centricity

Saudi Arabia

  • Ishraq Al Thebiani, The Saudi Investment Bank 


      • *Mark Mullinix, Consulting & Advisory Director, Ascenda
      • Emily Ong, Regional Loyalty Product Owner, Sephora Asia Pte Ltd
      • J.B. Ray, COO SEA, Marketing Services, Edenred Singapore

      South Africa

      • Deon Olivier, Woodstock Loyalty Marketing
      • Sanusha Reddy, Portfolio Mgr, Partnerships & Digital, Vodacom


      • Michael Bietenhader, Founder and Managing Director, MilesAhead AG

      United Kingdom

      • Brendan Abbott, Director of Business Development, Experian Marketing Services
      • Michael J. Atkin, CEO, MJA and Associates
      • *Nick Chambers, CEO, Mobile Loyalty Technologies Ltd.
      • Richard Dutton, Managing Director, Citizen Heart
      • Clive Head, Loyalty Director, Network Rail
      • Joseph Taylor, SVP Int’l Operations, Epsilon

      United States

      • Sarah Abend, Senior Client Strategy Officer, rDialogue
      • Ethan Aparicio, Sr. Account Executive, Pinnacle Advertising
      • Erin Van Auken, Director, Loyalty Services, FIS Global
      • Gregg Aurre, Product Leader, Kobie Marketing
      • Neil Axe, Product and Business Lead, Digital Enablement Services, Mastercard
      • John Bartold, Brand Architect, Pivotl CX
      • Tekoa Bean, DDA Payments & Data Strategist, First Data Corp
      • Adi Beltzman, VP of Client Development, Meridian Loyalty
      • Nancy Berg, Founder, Berg & Partners
      • Cristina Blanco, Product Director, FIS Global
      • Mitzi Bolton, Director of Loyalty, Victory Marketing/Sprint Mart
      • Tamara Brown, Director, Loyalty Services, FIS Global
      • Dan Caggiano, Director, Product Development, Loyalty, Fiserv
      • *Michael T. Capizzi, Dean of the Loyalty Academy and Managing Director, Marketing Strategists LLC
      • Jennifer Cartier, Director, Loyalty Services, FIS Global
      • Joe Caveney, VP of Sales & Gaming Services, Certegy
      • Archana Chand, Senior Director, Visa Inc.
      • Michael Comey, Head of Adoption Mktg, Loyalty Solutions, FIS
      • Allison Cripps, Sr. Strategist, Merkle Loyalty Solutions
      • Craig Davidson, Sales Executive, FIS Global
      • Steven Dettman, Sr. Director, Retail Loyalty Product, FIS Global
      • Joe Easley, Martech, Analytics & Program Strategy Consultant
      • Richard Ferguson, Editorial Contributor, The Wise Marketer
      • Nick Flaherty, Director, Program Services, FIS Global
      • Chris Connelly-Freshour, Vice President, Visa Inc.
      • Terri Gaughan, Sr. Strategist, Loyalty and Marketing, Alliance Data Systems
      • Mike Giambattista, Managing Editor, The Customer.net
      • Taylor Gordy, Associate Mgr, Customer Marketing, Boehringer Ingelheim Animal Health
      • Christine Grant, Principal Consultant, Impact 21
      • Mike Hamblin, Sales Executive, Augeo FI
      • Cecilia Hammond, Senior Director, Visa Inc.
      • *J. William Hanifin, CEO, The Wise Marketer Group and CEO, Hanifin Loyalty LLC
      • Alexander Hardwick, Independent Consultant
      • Lauri Hart, Loyalty Program Manager, Leisure Systems Inc.
      • Michael Hemsey, EVP Loyalty, Merkle, Inc.
      • Jennifer Hendrickson, Senior Director, Visa Inc.
      • Kelly Hlavinka, Independent Loyalty Consultant
      • Janine Houston, Independent Customer Loyalty Specialist
      • Morgan Jenson, Consultant, Slalom
      • Melissa Johnson, Customer Marketing Manager, Boehringer Ingelheim Animal Health
      • Jeff Kindle, Client Strategist, Pivotl CX
      • Barry Kirk, VP Loyalty Strategy, Maritz Motivation Solutions
      • Marcin Kosciak, CEO, Bold Loyalty
      • Rahul Kumar, Marketing Transformation Consultant, KPMG
      • Adam Levy, US Loyalty Program Manager, BMO Financial Group
      • Kyle Lulofs, Sr. Director, Loyalty Product Management, FIS Global
      • Craig Maines, Product Manager, FIS Global
      • Kristina Mays, Sr. Director, Product, PSCU
      • Brad McDonald, VP Loyalty Consulting, Epsilon
      • Elizabeth McGrath, Senior Director, Co-brand Partnership Solutions, Visa Inc.
      • Travis Mincey, Sr. Marketing Strategy & Insights Mgr, Duke Energy
      • Amanda Moller, Senior Director, Visa Inc.
      • Kate Nelson, Digital Marketing Strategist, Vista Outdoor
      • Cheryl Nuttall, Loyalty Consultant, FIS Global
      • Tamara Oliverio, Sr. Director of Strategy, Epsilon
      • Kelsey Pachak, Relationship Manager, Client Services, Epsilon
      • Tanya Peterban, SEO/SEM Manager, ICBD Holdings
      • Jennifer Price, Director, Loyalty Operations, FIS Global
      • Phil Rubin, CEO, rDialogue
      • Debbie Richards, Program Manager, Continental Tire
      • Suzanne Ruppert, Client Relations Manager, FIS Global
      • C.M. Sashi, PhD, Professor of Marketing, Florida Atlantic University
      • Cara Schleper, Product Director, FIS Global
      • John Schmidlkofer, Product Manager, FIS Global
      • Jonathan Seabolt, Lotus Capital Partners
      • Cristina Serafyn, Senior Director, Co-brand Partnership Solutions, Visa
      • Chad Smith, Sr. Director, Head of Global Marketing Ops, Fitch Group
      • Dawn Socash, Product Support Manager, FIS Global
      • Elif Somay, Senior Director, Co-brand Partnership Solutions, Visa Inc.
      • Lauren Strien, Head of Marketing Strategy & Communications, T-Mobile
      • Paul Stuckey, Sr. Strategic Projects Manager, Loyalty Platforms, FIS Global
      • Deb Taylor, Sales Executive, FIS Global
      • Theresa Thomas, Vice President Strategic Solutions, Hinda Incentives
      • Amila Tiric, Senior Director, Visa Inc.
      • Ty Tyree, VP Loyalty Products, FIS Global
      • Terry Valenti, Sr. Product Sales Consultant, FIS Global
      • Stacey Walker, Loyalty Manager, AARP
      • Lauren Wawrzyniak, Director, Loyalty Consulting, Epsilon
      • Sharon Weaver, Senior Director, Co-brand Partnership Solutions, Visa Inc.
      • Dan Whitely, Sales Executive, FIS Global
      • Roger Williams, Principal, Loyalty & Digital Retailing Consulting
      • Terry Winowiski, B2C Campaign Manager, FIS Global


      • Hoa Lan Huong, CEO, H2TVietnam Smart Solutions JSC


      *Member of the Loyalty Academy faculty.
      CLMP Profile Info updated September 29, 2020

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