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208 – Introduction to Loyalty Promotions
Promotions are a defined campaign within or for your loyalty program. They are designed to change attitudes or behaviors of members, customers or prospects by offering a demonstrable, though not necessarily tangible, experience, incentive, interaction or benefit.
In this course, we will cover:
- Defining loyalty promotion objectives.
- Quantifying appeal, participation and impact.
- Types of promotions in loyalty.
- Recommendations for high percentage participation.
- Outline the advantages and disadvantages of promotions.
- Insights to optimize approach.
- Process and best practices.