108 – Loyalty Reward Strategies

In this course, students will learn the fundamentals of effective reward design for customer loyalty programs. Students will receive a basic grounding in earn and burn models, earning velocity, the principles of effective reward catalog design, the importance of perceived value in rewards, and the link between reward redemption and customer value. Special emphasis will be placed on proven reward models such as auctions, sweepstakes, gamification, and experiential rewards.