Educational Offerings

112 – Key Success Factors in Loyalty Marketing

$375.00

SKU 013 Category
Clear

In this course, students will learn the key strategic elements required for operation of a successful, profitable customer loyalty initiative. Students will review the principles of successful program evolution, the important of strategic partnerships, warning signs of programs in need of refreshment or relaunch, and successful program exit strategies. Best practices will be used throughout to illustrate the principles under discussion.