203 – The Intersection of Loyalty and Engagement

In this course, students will learn how to apply the principles and best practices of loyalty marketing to drive customer engagement at the enterprise level. Learn how a structured and disciplined approach to customer loyalty can drive customer dialog, advocacy, and referral. Case studies will include engagement programs built on a foundation of loyalty marketing and including such elements as gamification, reward and recognition, and social and mobile elements. Students will leave this course armed with loyalty marketing tools and techniques to put into immediate action.