Educational Offerings

208 – Introduction to Loyalty Promotions


SKU 2082 Category

Promotions are a defined campaign within or for your loyalty program. They are designed to change attitudes or behaviors of members, customers or prospects by offering a demonstrable, though not necessarily tangible, experience, incentive, interaction or benefit.

In this course, we will cover:

  • Defining loyalty promotion objectives.
  • Quantifying appeal, participation and impact.
  • Types of promotions in loyalty.
  • Recommendations for high percentage participation.
  • Outline the advantages and disadvantages of promotions.
  • Insights to optimize approach.
  • Process and best practices.