209 – Introduction to Loyalty Liability Management

USD $375.00

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In this course, students will receive an introductory overview to managing loyalty program liability in currency-based or deferred reward loyalty models. Special emphasis will be placed on understanding the importance of liability management in program financial models, identifying the optimal breakage rates for your program, forecasting liability, and general account principles as they apply to program liability. This course will prepare students for more detailed instruction in advanced loyalty program economics.

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