Educational Offerings

Team Training


All team training programs incorporate customized features, content and emphasis depending upon the unique needs of the audience. Core modules include:

  • Best Practices in Program Design
  • Loyalty Program Business Models
  • Financial Modeling
  • Segmentation and Data Analytics
  • Loyalty Communications Strategies
  • Technical and Operational Considerations
  • The Psychology of Customer Rewards
  • Reward Tactics
  • Engagement and Soft Benefit Tactics
  • Keys to Success and KPI Measurements
  • The Future of Loyalty Marketing
  • Case Study and Final Presentation of Team’s Approach (required for certification)

The 3-day program also includes:

  • Introduction to Loyalty Marketing
  • Creating Value Propositions
  • Coalition Programs
  • The Six Competencies of Loyalty
  • Additional time is given to participants for both the core modules and the Case Study

All tools and materials are provided by The Loyalty Academy.

Responsibility for the venue, A/V equipment and required Food & Beverage service rests with the client.