Team Training

All team training programs incorporate customized features, content and emphasis depending upon the unique needs of the audience. Core modules include:

• Best Practices in Program Design
• Loyalty Program Business Models
• Financial Modeling
• Segmentation and Data Analytics
• Loyalty Communications Strategies
• Technical and Operational Considerations
• The Psychology of Customer Rewards
• Reward Tactics
• Engagement and Soft Benefit Tactics
• Keys to Success and KPI Measurements
• The Future of Loyalty Marketing
• Case Study and Final Presentation of Team’s Approach (required for certification)

The 3-day program also includes:

• Introduction to Loyalty Marketing
• Creating Value Propositions
• Coalition Programs
• The Six Competencies of Loyalty
• Additional time is given to participants for both the core modules and the Case Study

All tools and materials are provided by The Loyalty Academy.

Responsibility for the venue, A/V equipment and required Food & Beverage service rests with the client.