208 – Introduction to Loyalty Promotions

Promotions are a defined campaign within or for your loyalty program. They are designed to change attitudes or behaviors of members, customers or prospects by offering a demonstrable, though not necessarily tangible, experience, incentive, interaction or benefit.

In this course, we will cover:

• Defining loyalty promotion objectives.
• Quantifying appeal, participation and impact.
• Types of promotions in loyalty.
• Recommendations for high percentage participation.
• Outline the advantages and disadvantages of promotions.
• Insights to optimize approach.
• Process and best practices.