Loyalty Academy™ in Spanish-Speaking Markets
As the exclusive education partner for Loyalty Academy™ in Spanish-speaking markets, LEAL HUB delivers CLMP™ certification and Academy programs to loyalty professionals across three key markets — Mexico, Colombia, and Spain — each with its own distinct and rapidly evolving loyalty landscape.
About the Partner
A Category Leader in Loyalty Consulting Across Latin America
LEAL HUB is a consulting and advisory firm with deep specialization in loyalty strategy and customer engagement. Founded in Mexico City and active across Latin America, LEAL HUB helps organizations design, measure, and operationalize loyalty programs by connecting strategy to financial and operational modeling, analytics-driven measurement, and hands-on implementation support.
With a practitioner-led philosophy and a track record spanning some of the region’s most recognized brands, LEAL HUB brings exactly the kind of local expertise and strategic rigor that Loyalty Academy™ programs demand. Their work spans the full loyalty lifecycle — from strategy design and value proposition development through technology selection, program governance, and ongoing performance optimization.
Program Delivery
How LEAL HUB Delivers Loyalty Academy™ Programs
LEAL HUB delivers the full Loyalty Academy™ curriculum in Spanish, combining the globally recognized CLMP™ framework with market-specific context and practitioner insight. Programs are designed to meet professionals where they are — whether through immersive in-person workshops or flexible digital learning formats.
CLMP™ Certification Workshops
In-person and virtual cohort-based programs delivering the complete curriculum required for CLMP™ designation — conducted entirely in Spanish.
Corporate In-House Training
Customized programs for brands and loyalty providers seeking to upskill and certify cross-functional teams, including marketing, CRM, data, product, finance, and operations.
Strategic Advisory
Beyond education, LEAL HUB’s consulting expertise means participants benefit from real-world program strategy insights embedded in every learning experience.
Meet the Team
The Principals Behind LEAL HUB
Alejandro González-Saúl
A loyalty strategist and consultant with more than 25 years of experience across Latin America, Alejandro founded LEAL HUB to bring rigorous, strategy-led loyalty thinking to brands in Mexico and the broader region. He is recognized loyalty marketer throughout the Americas, as well as internationally, and a regular contributor to leading loyalty industry forums.
Fernando Jiménez Velázquez
Fernando brings deep expertise in loyalty program design, financial modeling, and operational execution, with executive education credentials from the Wharton School. Based in Mexico City, he works with brands across the region to build scalable, financially sound loyalty capabilities that drive measurable business outcomes.
Ready to Earn Your CLMP™ in Spanish?
LEAL HUB’s first certification cohorts for Mexico, Colombia, and Spain are launching soon. Inquire now to reserve your spot or explore corporate training options.