Jim Griffin

Jim Griffin, Director

Jim is Americas Director for Cartesian DataSciences, a Frost & Sullivan Marketing Analytics Company of the Year award winner. He also serves as a faculty member at the University of Texas Austin’s graduate program in business analytics. At Cartesian, which is a team of 200 data scientists who have done more than 100 projects worldwide, Jim has led numerous loyalty and CRM projects in the U.S., Asia, Europe and the Caribbean. He carries 20 years of combined experience in analytics, machine learning, CRM, and loyalty marketing.

Jim is the author of “The Customer Genome – An Empirical Approach to Segment-of-One Marketing,” DMA Analytics Journal. This article describes the IP behind an AI-based technology called SOLUS that now delivers Segment of One marketing at a scale of millions. Previously, Jim launched and ran a loyalty program for a top retailer in the Philippines, and while there, he developed an approach for detecting cashier fraud within retail loyalty programs. He has previous Senior Management experience in the Philippines with APAC, in Latin America with Toshiba and with Office Depot in the US. He holds an MBA in Marketing from the University of Minnesota and has done post-graduate work in Statistics at UP Diliman.

He joined the Loyalty Academy Faculty as a Guest Lecturer in 2020.