This course provides a complete overview of the strategic principles and foundations of all loyalty marketing. Students will learn about the fundamentals of loyalty program design and the best practices associated with each stage of the process. Special emphasis will be placed on the core elements required for a successful loyalty program and why they are critical. Students will leave this course with a firm understanding of the required building blocks and have a complete blueprint for the design of a successful loyalty marketing initiative. If you only take one course from the core curriculum – this is it!