Wiser Research Mexico Customer Loyalty Insights Collection

What's Included

This research collection brings together insights for 2026 from Wiser Research's definitive study of Mexican consumer loyalty—drawing from a survey of 2,039 consumers across demographics, income levels, and generational cohorts and the highly successful Wiser Forum™ held in Mexico City in September 2025.

Together, these three publications deliver actionable intelligence on how loyalty programs succeed (or fail) in one of Latin America's most dynamic markets.

The Customer Loyalty Insights Report provides the foundational analysis: which programs dominate, what motivates Mexican consumers, and the "Loyalty Paradox" that defines the market. Then the two Mexico Consumer Insights Briefs take a specific lens to the research with the Purchase Categories Brief mapping how these dynamics shift across industries—from grocery and pharmacy to airlines and automotive—revealing why the same customer behaves differently depending on what they're buying. Finally, the Pay-to-Play Brief unpacks the subscription and membership economy, answering the critical question of when and why Mexican consumers will pay for loyalty benefits.

Together, you'll understand not just what Mexican consumers say about loyalty, but how category context and program structure shape actual behavior.

Key Insights You'll Gain

• Top 10 loyalty programs in Mexico and the category dynamics driving their success
• The distinct "loyalty realities" that separate four customer loyalty mindsets
• Why 83% of consumers would consider paying a membership fee—and under what conditions
• Category-specific checklists for data comfort, pricing transparency, and communication strategy
• Monetary vs. non-monetary customer archetypes and how each evaluates value