Bill is President and CEO of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity and innovation are part of what he promises to clients, the highest objective of his work is to transform thought leadership into practical marketing solutions which can be successfully executed to build competitive advantage in the marketplace.

In addition to leading Hanifin Loyalty, Bill is the Chief Executive Officer for The Wise Marketer Group, a global education and publishing enterprise covering the loyalty marketing industry. He also publishes the Loyalty Truth blog, a unique source of independent and unbiased insights in customer centric marketing.

Bill holds a BS in Finance from the McIntire School of Commerce, University of Virginia. He has been facilitating loyalty marketing workshops since the early 2000’s.