Chayya Bassi

Chayya Bassi

Co-founder and Partner at QuickBrownFox Consulting in the UAE, Chayya is a commercially driven individual with a fantastic track record of delivering loyalty and marketing projects in the UAE and surrounding MENA regions, going as far as Serbia. 

 

Originally from India, Chayya began her career in the UK, after which she moved to Dubai in 2007; where she has lived ever since. She is a Certified Loyalty Marketing Professional™ and has been featured as a guest on the Wise Marketer’s Women in Loyalty series. She has been instrumental in launching the Loyalty Academy’s CLMP workshop series in the MENA region and is also a member of the Customer Strategy Network. Chayya brings both a client and vendor point of view to the business of marketing and currently consults on Brand Development and resonance, Customer Experience, Loyalty Program Design and implementation as well as Program Performance Management. 

 

Chayya launched the Gift Card product for Dubai Mall, the world’s largest Mall and authored one of the region’s largest multi-brand programs – U By Emaar which unites Emaar’s Hospitality, Dining, Entertainment, Property and Retail brands under a single umbrella. She is one of the world’s foremost experts on loyalty programs for the shopping mall environment and is well known to be a compassionate leader who has built and led high-performance teams.