In this course, students will learn the key requirements, tools, platforms, staffing, and resources required to run a modern digital, multi-channel loyalty program. Students will learn the basics of creating an implementation plan, a launch plan, and an ongoing operational model. This course will discuss basic budgeting, identify key pillars of loyalty operations, review basic organizational structures, and explore the in-source versus outsource equation. Students will also receive a basic implementation roadmap. Updated January, 2019!