202 – Principles of Soft Benefit Design

USD $375.00

Want a discount? Become a Loyalty Academy Member by purchasing Loyalty Academy Monthly Membership or Loyalty Academy Annual Membership, or log in if you are a member.

SKU: 016 Category:


Many loyalty programs fail because they focus solely, or too squarely, on the hard benefit side of the value proposition- in many cases, offering a point-per-dollar or simple discounts with no attempt to address the emotional side of customer loyalty. In this course, students will learn how to incorporate soft-benefit recognition elements—special access, special privilege, unique experiences, and differentiated customer service—into their loyalty programs. Students will also learn the basics of incorporating soft benefits into their financial models. This course places special emphasis on case studies designed to bring best practices in soft benefit design to life.

Additional information

Course Date/Time

December 14, 2017 @ 5pm EST

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!