South East Asia’s First Loyalty Academy CLMP™ Certification Workshop
May 23rd-25th
York Hotel
Singapore
Event Info
Loyalty Academy and The Wise Marketer jointly present the first ever Certified Loyalty Marketing Professional™ Workshop in South East Asia.
This event is being sponsored by global loyalty leader Epsilon. Discounted registration rates are available courtesy of our sponsors while supplies last.
For those who wish to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP), this workshop is for you!
This workshop and its content are uniquely designed and will be of benefit to a broad range of both brands and service providers/agencies. Participants represent managers, directors and Executive leaders from the loyalty industry and other data-driven Marketing and Technology disciplines. Whether you have an existing programme and are looking to evaluate or refresh its design, or you are thinking about developing and deploying a programme for the first time, this is the one workshop which can help you the most.
- This is an in-person event led by senior faculty members of the Academy over a 2 ½ -day period.
- The workshop is intense and covers all core modules of the Loyalty Academy curriculum plus a selection of elective topics offered by Loyalty Academy.
- The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees.
- The workshop concludes with a case study and final examination – which will be evaluated by the Board of Regents for the Loyalty Academy.
- CLMP™ Certification will be granted to all participants who pass their final exam and demonstrate their understanding and real world use of the principles, practices, technologies and financial elements associated with winning loyalty strategies.
- Your registration fee includes Membership for Life in the Loyalty Academy!
RATE of US$ 1,250 per delegate (SGD 1,655 equivalent*)
*The SGD fee charged will vary slightly based on the USD to SGD foreign exchange rate, taxes and fees at the time of purchase. Discounted registration rates are available while supplies last by contacting support@loyaltyacademy.org
Agenda
Our Workshop runs over a two and a half session and includes lunch on all 3 days as well as a networking reception / cocktail event on the first evening. The cocktail event will be hosted by our sponsors. You will receive digital copies of all lecture materials.
Tuesday 23 May – Day 1
- Registration will open at 08h30
- The Workshop will start at 09h00 and end at 17h00
- Topics 1 to 4 of the course (as detailed on the left) will be covered and will include a Regional Loyalty Marketing industry overview
- The day will conclude with a networking reception / cocktail event
Wednesday 24 May – Day 2
- The Workshop will start at 09h00 and end at 17h00
- Topics 5 to 9 of the course (as detailed on the left) will be covered
- Guest Faculty will help present some of the topics
Thursday 25 May – Day 3 (half day)
- The Workshop will start at 09h00 and end at 13h00
- We will start with a Roundtable Discussion featuring our sponsors and local industry experts. Audience will be able to participate in this “Ask Me Anything” session
- Topics 10 and 11 of the course (as detailed on the left) will be covered. The case study is an open discussion and concludes with a “What Really Happened” presentation including detailed financial analysis. The exam is administered online and is best taken immediately following the conclusion of the workshop.
Meet Our Hosts
Wise Marketer Group
The Wise Marketer Group (WMG) publishes TheWiseMarketer.com, the most widely read news source for Customer and Loyalty marketing in the world and operates the Loyalty Academy™, the first industry professional education platform, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.
TheWiseMarketer.com delivers timely and unbiased news research, and industry data to a global audience of marketing professionals. The media site has served the global loyalty marketing industry for the past 18 years and is the principal advocate for and collaborative center of this growing industry.
The Loyalty Academy™ is the premiere global education and membership organization for loyalty marketing practitioners. Since 2015, the Loyalty Academy has offered certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars.
The Loyalty Academy has:
- Earned worldwide acceptance as the global industry standard for loyalty education.
- Certified over 530 CLMPs in 41 geographic markets around the world.
- Delivered in-person training and educational events in Australia, Brazil, Canada, Dubai, India, Ireland, New Zealand, South Africa and the United States.
- Become the premier community of loyalty marketing professionals with unmatched experience, collaboration, global perspective, and total commitment to the industry.
All workshop participants will be granted lifetime membership to the Loyalty Academy and will be granted free online access to the most comprehensive loyalty library (Vault) in the world containing loyalty marketing publications, research studies, thought leadership, white papers, and practical tools PLUS discounted registration to all Wise Marketer Conferences and Events.
CLMPs will be granted free access to ALL courses in the curriculum, including electives, guest lectures and new courses developed in the future!
Workshop Facilitators
Mike Capizzi
CLMP, Dean of The Loyalty Academy
Partner, The Wise Marketer Group
Mike Capizzi is the Dean of the Loyalty Academy. A 45+ year veteran of the Marketing Services industry with deep knowledge of the Loyalty Marketing space, Mike currently directs the curriculum at the Loyalty Academy and is a global workshop facilitator for the CLMP program. He has personally been involved in the design, operation, technical enablement and financial assessment of more than 80 loyalty programs over his career. Mike supports many marketing services firms in the loyalty and database area with strategic planning, marketing research projects, competitive analysis, new market and new product/service assessments. He is a noted advisor to private equity and investment analysts in investigating, understanding and profiling marketing services firms who represent potential investment opportunities.
Mike is a globally recognized professional in the loyalty arena and a partner in the Wise Marketer Group. He is a Certified Loyalty Marketing Professional™ (CLMP) and is regarded as the most accomplished educational professional in the loyalty industry – over 1,150 students, in more than 20 countries, in-person and on-line, author, speaker, thought leader plus a former member of the adjunct faculty in Marketing at five different US universities. He is an original faculty member of the Oxford University (UK) Loyalty Marketing Workshop for professionals and is an active member in the Customer Strategy Network. He is a frequent editorial and research contributor to The Wise Marketer and is the principal author of the annual Delphi Panel reports on the loyalty industry.
He holds a BBA in Marketing from the University of Cincinnati and an MA in Media from New York University.
Bill Hanifin
CLMP, CEO, Wise Marketer Group, USA
Bill Hanifin is CEO Wise Marketer Group (WMG) and a Certified Loyalty Marketing Professional (CLMP™). As Managing Editor of TheWiseMarketer.com, he leads the operation of this global source of news, education and research serving the Customer Engagement, Loyalty, CRM, and Digital Marketing community.
Bill has developed, implemented, managed, and measured Customer Marketing strategies for well-recognized brands since 2006 via his consultancy, Hanifin Loyalty. Working with American Express, Circle K, Denny’s, Lucky Brands, Master Card, Maverik, McGraw Hill, Panera Bread, Redbox, 7-Eleven, Scotiabank, Visa, and others has given him a global understanding of the complexities of successful customer marketing.
Bill is passionate about understanding the driving forces of customer engagement and what drives their purchase decision-making. He understands that a holistic approach to developing value in customer groups is needed to be successful in this digital age and his background in finance and data analytics enables him to transform smart strategy in practical execution plans. Bill is an accomplished trainer and is a requested presenter at industry events as well as leading public and privately organized workshops in the U.S., Canada, Latin America, EU, and Asia Pacific regions. He is based in South Florida and is an outdoor enthusiast, having discovered some of his best ideas during a long run, bike, or open water swim.
Deon Olivier
CLMP, Managing Director, Woodstock Loyalty, South Africa
Deon has been an active member of the South African Loyalty Marketing community on both a client and agency level since 1999. He has significant experience across a broad range of market verticals including airlines, retail banking, mobile telco, general retail, fashion retail, FMCG, hotels, leisure & hospitality. He works closely with clients and implementation agencies to conceptualise and refine loyalty strategies, conduct domain studies, objective setting & business plan development, innovative customer value proposition design, customer experience mapping, marketing development and related strategic and operational elements required to bring a loyalty programme to market and keep it relevant and engaging. Deon is also available in cases where his clients need to either fully or partially outsource aspects of their operations to an expert partner.
Brian Almeida
CLMP, Managing Partner, Strategic Caravan, India
A customer loyalty practitioner for over 25 years, Brian is the Managing Partner for Strategic Caravan International Pvt Ltd., one of India’s leading loyalty services companies. He is a former Managing Director of Direxions and he has launched several leading loyalty programs, including the British Airways Executive Club in South Asia, Taj Inner Circle, Jet Privilege, PetroBonus, First Citizen Club for Shoppers Stop, the IRIS student science talent discovery program for Intel and Inquimed, a medical portal for doctors at Pfizer’s.
Brian is also the Co-founder of Points for People an award winning charity platform that enables Loyalty program members to donate their points towards charity. He is a Member of the Board for Cartesian Consulting Pvt Ltd and Sisecam Flat Glass India Ltd. He also serves as a Trustee for several Indian Not for Profit organizations.
Brian is an alumnus of St. Xavier’s College, Mumbai, where he earned a bachelor’s degree in Math and Statistics. He obtained a Master’s in Marketing from Jamnalal Bajaj Institute of Management, Mumbai. He is an Alumnus of the Advanced Management Program (AMP) from Harvard Business School and is also a Fellow of the Institute of Direct & Digital Marketing (UK). He has served as a 6-time judge for the Loyalty Magazine Awards (UK) and was formerly affiliated with COLLOQUY India as an Editorial Advisory board member and faculty participant. He is a Certified Loyalty Marketing Professional™ and joined the Loyalty Academy faculty in 2020.
BENEFITS
Benefits of Certification
The CLMP Certification is the only recognized professional certification in the loyalty marketing industry.
- The distinction tells your employer, your clients, your peers and the entire industry that you have achieved the highest level of professionalism and advanced education associated with the discipline of loyalty marketing.
- The CLMP designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.
- The curriculum has been carefully constructed by the Loyalty Academy Faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry.
- Loyalty Academy operates with the oversight of a Board of Regents, composed of an international panel of practitioners and academics.
- Each Faculty Member has gone through a strict and thorough application process, has taught individual courses before and has been approved by the Board of Regents.
- The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both, consumer and B2B markets across the world.
Benefits of Loyalty Academy Lifetime Membership
Membership is for your lifetime and includes:
- Free Access to the Members Only Vault where you’ll find a comprehensive library of (tools, research, white papers and presentations created by veterans of the Loyalty industry)
- Up to 20% discount to attend all Loyalty Academy Events and Conferences
- Free Access to the annual Delphi Panel reports, tackling the most controversial issues in loyalty marketing with expert-based research
- Exclusive access to the global Loyalty Academy faculty
- Exclusive networking opportunities
Sponsors
Comarch is a global provider of an end-to-end, AI-driven loyalty marketing platform that today’s companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Its collection of advanced yet easy-to-use IT tools allows businesses to build, run, and manage highly immersive B2B, B2C, and B2E loyalty programs & marketing campaigns with ease, as well as to deliver personalized CXs across multiple touchpoints. Incorporating the latest AI/Machine Learning algorithms, the platform enables Comarch clients to collect and analyze zero and first-party data effectively so they can identify and influence consumer behavior on various marketing fronts.
The Sun International brand has a proud legacy in the gaming, hospitality, conferencing and leisure sectors – across a property portfolio of 15 hotels, two premier resorts and 11 well located casinos. It is also the local industry leader in online gaming and betting through the SunBet platform which offers the latest global technology and the most innovative and exciting online betting experience. Sun International is the home to one of the oldest loyalty programmes in South Africa – the Sun Most Valued Guest (MVG) loyalty programme which was launched in 1994. In 2021, Sun International partnered with Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
Epsilon is a global leader in data-driven marketing services. The Company offers strategic consulting, marketing analytics, database, email and loyalty marketing technology, predictive modeling, proprietary data, personalization and digital marketing services. Epsilon conducts its business globally. They are part of the worldwide Publicis Group of companies and have established operations throughout Singapore and the surrounding region.
Epsilon is the leader in outcome-based marketing. They have a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes. The firm is well established in the loyalty marketing discipline and has more CLMPs on staff than any other company in the world.
For more information visit https://www.epsilon.com/apac
Hotel Information
The Workshop will be held at:
York Hotel
21 Mount Elizabeth, Singapore, 228516
Phone – +65 6737 0511
Some parking passes are available on a first come first served basis
Testimonials
Check out the videos from recent CLMP workshops held in other markets.
Or read the testimonial from a CEO who recently attended one of our workshops:
We have 100’s of other testimonials from CLMPs who have been through this program – a few examples:
“Finally, after a few attempts, the Malaysian based Certified Loyalty Marketing Professionals™ (CLMP) met up for the very first time. Great get to know you session as we shared ideas, challenges and opportunities as a loyalty professional/practitioner. We also shared our favourite loyalty programmes… Beside our favourites, we also shared our least favourite ones as well.
With loyalty marketing becoming a key lever for companies to retain, reward and remember customers, it is crucial that we as loyalty professionals and practitioners continue to evolve and pay close attention to the ever-changing heartbeat of the customers. To do that, we need a community where we can hear best practices, share challenges and support each other in our pursuit to bring delight to our customers as a loyalty marketeer.”
Joseph Wong, Business Readiness Lead, Shell (Malaysia)
“I am extremely happy and pumped up taking up this course. The dedication and passion you have showcased in responding to each of my emails and sharing such a detailed analysis is inspiring.
I feel wonderful and have learned immensely from the course. I have actually watched all the videos in the curriculum without skipping even the electives. It was a pleasure taking this up. Thanks for your guidance and support. Please let me know the next steps. I will spread the word in my circle, so that fellow colleagues also take up this wonderful course & get their certifications. Please continue the great work that you’re doing! It’s been a beautiful and amazing learning experience”
Arjun Singh, Accenture, (India)
“Fantastic, thank you! I really enjoyed the CLMP process and courses and will definitely be taking more. Some great educational content there, nice work guys.”
Glenn Shaw, Director of Business Development, Incentive Solutions Ltd (New Zealand)
“It’s official! I am a Certified Loyalty Marketing Professional™! My love of loyalty has only deepened with completing this course. In my role I see first-hand how shoppers change their behaviour and shift their views because of loyalty, and this course has provided a great source of knowledge and inspiration to further fine-tune and develop more compelling offers for our retail clients and shoppers. Many thanks to the The Loyalty Academy for your support and guidance in the past months. And thank you to Brand Loyalty for all your encouragement along the way!”
Catherine Stuart, Sr. Insights Consultant, Brand Loyalty (Hong Kong China)
“Thank you The Loyalty Academy! Feels great to be a part of such a unique & elite community of loyalty professionals. Margaret Meraw, MBA, CLMP & Michael Capizzi, CLMP – Thank you for your constant support during the entire course duration & after!”
Krishma Chheda, Analytics Consultant (Australia)
“During the CLMP training this year, you presented the ROI model, which I found to be one of the more exciting parts of the overall material. We recently worked on a tender to acquire a new customer for i360 – a retail chain running 150 stores across the country supported by a robust e-commerce model. We spent more than 100 hours developing the ROI model you showed, primarily supplementing it with detailed parameters that needed to be considered while planning project finance. On top of that, we extrapolated the results for the following years and created detailed management dashboards of the implications of the costs incurred on EBITDA, depreciation, cash requirements, etc.
As a result of this work, I have just signed a >1 mil USD contract with a new client. They conveyed that a significant factor in their decision to choose i360 was the professional development of ROI analytics. The above would not have been possible had it not been for your training.”
Tomasz Makaruk, CEO, i360 (Poland)