South East Asia’s First Loyalty Academy CLMP™ Certification Workshop

May 23rd-25th
York Hotel

Event Info

Loyalty Academy and The Wise Marketer jointly present the first ever Certified Loyalty Marketing Professional™ Workshop in South East Asia.

This event is being sponsored by global loyalty leader Epsilon. Discounted registration rates are available courtesy of our sponsors while supplies last.

For those who wish to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP), this workshop is for you! 

This workshop and its content are uniquely designed and will be of benefit to a broad range of both brands and service providers/agencies. Participants represent managers, directors and Executive leaders from the loyalty industry and other data-driven Marketing and Technology disciplines. Whether you have an existing programme and are looking to evaluate or refresh its design, or you are thinking about developing and deploying a programme for the first time, this is the one workshop which can help you the most.

  • This is an in-person event led by senior faculty members of the Academy over a 2 ½ -day period.
  • The workshop is intense and covers all core modules of the Loyalty Academy curriculum plus a selection of elective topics offered by Loyalty Academy.
  • The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees.
  • The workshop concludes with a case study and final examination – which will be evaluated by the Board of Regents for the Loyalty Academy.
  • CLMP™ Certification will be granted to all participants who pass their final exam and demonstrate their understanding and real world use of the principles, practices, technologies and financial elements associated with winning loyalty strategies.
  • Your registration fee includes Membership for Life in the Loyalty Academy!

RATE of US$ 1,250 per delegate (SGD 1,655 equivalent*)
*The SGD fee charged will vary slightly based on the USD to SGD foreign exchange rate, taxes and fees at the time of purchase. Discounted registration rates are available while supplies last by contacting


Our Workshop runs over a two and a half  session and includes lunch on all 3 days as well as a networking reception / cocktail event on the first evening. The cocktail event will be hosted by our sponsors. You will receive digital copies of all lecture materials.

Tuesday 23 May – Day 1

  • Registration will open at 08h30
  • The Workshop will start at 09h00 and end at 17h00
  • Topics 1 to 4 of the course (as detailed on the left) will be covered and will include a Regional Loyalty Marketing industry overview
  • The day will conclude with a networking reception / cocktail event

Wednesday 24 May – Day 2

  • The Workshop will start at 09h00 and end at 17h00
  • Topics 5 to 9 of the course (as detailed on the left) will be covered
  • Guest Faculty will help present some of the topics

Thursday 25 May – Day 3 (half day)

  • The Workshop will start at 09h00 and end at 13h00
  • We will start with a Roundtable Discussion featuring our sponsors and local industry experts. Audience will be able to participate in this “Ask Me Anything” session
  • Topics 10 and 11 of the course (as detailed on the left) will be covered. The case study is an open discussion and concludes with a “What Really Happened” presentation including detailed financial analysis.  The exam is administered online and is best taken immediately following the conclusion of the workshop.

Meet Our Hosts

Wise Marketer Group

The Wise Marketer Group (WMG) publishes, the most widely read news source for Customer and Loyalty marketing in the world and operates the Loyalty Academy™, the first industry professional education platform, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum. delivers timely and unbiased news research, and industry data to a global audience of marketing professionals. The media site has served the global loyalty marketing industry for the past 18 years and is the principal advocate for and collaborative center of this growing industry.

The Loyalty Academy™ is the premiere global education and membership organization for loyalty marketing practitioners. Since 2015, the Loyalty Academy has offered certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars.

The Loyalty Academy has:

  • Earned worldwide acceptance as the global industry standard for loyalty education.
  • Certified over 530 CLMPs in 41 geographic markets around the world.
  • Delivered in-person training and educational events in Australia, Brazil, Canada, Dubai, India, Ireland, New Zealand, South Africa and the United States.
  • Become the premier community of loyalty marketing professionals with unmatched experience, collaboration, global perspective, and total commitment to the industry.

All workshop participants will be granted lifetime membership to the Loyalty Academy and will be granted free online access to the most comprehensive loyalty library (Vault) in the world containing loyalty marketing publications, research studies, thought leadership, white papers, and practical tools PLUS discounted registration to all Wise Marketer Conferences and Events.

CLMPs will be granted free access to ALL courses in the curriculum, including electives, guest lectures and new courses developed in the future!

Workshop Facilitators

Mike Capizzi

CLMP, Dean of The Loyalty Academy

Partner, The Wise Marketer Group

Bill Hanifin

CLMP, CEO, Wise Marketer Group, USA

Deon Olivier

CLMP, Managing Director, Woodstock Loyalty, South Africa

Brian Almeida

CLMP, Managing Partner, Strategic Caravan, India


Benefits of Certification

The CLMP Certification is the only recognized professional certification in the loyalty marketing industry.

  • The distinction tells your employer, your clients, your peers and the entire industry that you have achieved the highest level of professionalism and advanced education associated with the discipline of loyalty marketing.
  • The CLMP designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.
  • The curriculum has been carefully constructed by the Loyalty Academy Faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry.
  • Loyalty Academy operates with the oversight of a Board of Regents, composed of an international panel of practitioners and academics.
  • Each Faculty Member has gone through a strict and thorough application process, has taught individual courses before and has been approved by the Board of Regents.
  • The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both, consumer and B2B markets across the world.

Benefits of Loyalty Academy Lifetime Membership

Membership is for your lifetime and includes:

  • Free Access to the Members Only Vault where you’ll find a comprehensive library of (tools, research, white papers and presentations created by veterans of the Loyalty industry)
  • Up to 20% discount to attend all Loyalty Academy Events and Conferences
  • Free Access to the annual Delphi Panel reports, tackling the most controversial issues in loyalty marketing with expert-based research
  • Exclusive access to the global Loyalty Academy faculty
  • Exclusive networking opportunities


Achievement Awards Group is a leading full-service company in the field of incentives and human performance improvement. Their ability to customise solutions and processes to best suit the requirements of their clients has made them market leaders in the area of incentive marketing and performance improvement technology. They offer a range of human performance improvement products designed to engage, motivate and reward employees, business partners and customers. These products and services range from basic reward systems to fully-fledged incentive, recognition, channel and consumer loyalty programs.

Comarch is a global provider of an end-to-end, AI-driven loyalty marketing platform that today’s companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Its collection of advanced yet easy-to-use IT tools allows businesses to build, run, and manage highly immersive B2B, B2C, and B2E loyalty programs & marketing campaigns with ease, as well as to deliver personalized CXs across multiple touchpoints. Incorporating the latest AI/Machine Learning algorithms, the platform enables Comarch clients to collect and analyze zero and first-party data effectively so they can identify and influence consumer behavior on various marketing fronts. 

LoyaltyPlus is a long standing and independent Customer Relationship Management (CRM) company committed to offering complete client retention through its cutting-edge loyalty programmes and partnerships. The LoyaltyPlus solutions are a combination of advanced functionalities embedded in the strength of cutting-edge technology and cloud services, along with experience to deliver state-of-the-art solutions to their clients. They are are specialists in the creation of loyalty software solutions, with a focus on the Frequent Flyer, Airline, Cargo, Retail, Leisure and Manage Services markets.

The Sun International brand has a proud legacy in the gaming, hospitality, conferencing and leisure sectors – across a property portfolio of 15 hotels, two premier resorts and 11 well located casinos. It is also the local industry leader in online gaming and betting through the SunBet platform which offers the latest global technology and the most innovative and exciting online betting experience. Sun International is the home to one of the oldest loyalty programmes in South Africa – the Sun Most Valued Guest (MVG) loyalty programme which was launched in 1994. In 2021, Sun International partnered with Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

Epsilon is a global leader in data-driven marketing services. The Company offers strategic consulting, marketing analytics, database, email and loyalty marketing technology, predictive modeling, proprietary data, personalization and digital marketing services. Epsilon conducts its business globally. They are part of the worldwide Publicis Group of companies and have established operations throughout Singapore and the surrounding region.

Epsilon is the leader in outcome-based marketing. They have a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes. The firm is well established in the loyalty marketing discipline and has more CLMPs on staff than any other company in the world.

For more information visit

Hotel Information

The Workshop will be held at:

York Hotel

21 Mount Elizabeth, Singapore, 228516

Phone – +65 6737 0511

Some parking passes are available on a first come first served basis


Check out the videos from recent CLMP workshops held in other markets.

Or read the testimonial from a CEO who recently attended one of our workshops:

We have 100’s of other testimonials from CLMPs who have been through this program – a few examples:

“Finally, after a few attempts, the Malaysian based Certified Loyalty Marketing Professionals™ (CLMP) met up for the very first time. Great get to know you session as we shared ideas, challenges and opportunities as a loyalty professional/practitioner. We also shared our favourite loyalty programmes… Beside our favourites, we also shared our least favourite ones as well.

With loyalty marketing becoming a key lever for companies to retain, reward and remember customers, it is crucial that we as loyalty professionals and practitioners continue to evolve and pay close attention to the ever-changing heartbeat of the customers. To do that, we need a community where we can hear best practices, share challenges and support each other in our pursuit to bring delight to our customers as a loyalty marketeer.”

Joseph Wong, Business Readiness Lead, Shell (Malaysia)

“I am extremely happy and pumped up taking up this course. The dedication and passion you have showcased in responding to each of my emails and sharing such a detailed analysis is inspiring. 

I feel wonderful and have learned immensely from the course. I have actually watched all the videos in the curriculum without skipping even the electives. It was a pleasure taking this up. Thanks for your guidance and support. Please let me know the next steps.  I will spread the word in my circle, so that fellow colleagues also take up this wonderful course & get their certifications. Please continue the great work that you’re doing! It’s been a beautiful and amazing learning experience”

Arjun Singh, Accenture, (India)

Glenn Shaw

“Fantastic, thank you! I really enjoyed the CLMP process and courses and will definitely be taking more. Some great educational content there, nice work guys.” 

Glenn Shaw, Director of Business Development, Incentive Solutions Ltd (New Zealand)

“It’s official! I am a Certified Loyalty Marketing Professional™! My love of loyalty has only deepened with completing this course. In my role I see first-hand how shoppers change their behaviour and shift their views because of loyalty, and this course has provided a great source of knowledge and inspiration to further fine-tune and develop more compelling offers for our retail clients and shoppers. Many thanks to the The Loyalty Academy for your support and guidance in the past months. And thank you to Brand Loyalty for all your encouragement along the way!”

Catherine Stuart, Sr. Insights Consultant, Brand Loyalty (Hong Kong China)


“Thank you The Loyalty Academy! Feels great to be a part of such a unique & elite community of loyalty professionals. Margaret Meraw, MBA, CLMP & Michael Capizzi, CLMP – Thank you for your constant support during the entire course duration & after!”

Krishma Chheda, Analytics Consultant (Australia)

“During the CLMP training this year, you presented the ROI model, which I found to be one of the more exciting parts of the overall material. We recently worked on a tender to acquire a new customer for i360 – a retail chain running 150 stores across the country supported by a robust e-commerce model. We spent more than 100 hours developing the ROI model you showed, primarily supplementing it with detailed parameters that needed to be considered while planning project finance. On top of that, we extrapolated the results for the following years and created detailed management dashboards of the implications of the costs incurred on EBITDA, depreciation, cash requirements, etc.

As a result of this work, I have just signed a >1 mil USD contract with a new client. They conveyed that a significant factor in their decision to choose i360 was the professional development of ROI analytics. The above would not have been possible had it not been for your training.”

Tomasz Makaruk, CEO, i360 (Poland)