Loyalty Academy™ in Morocco & Africa
2WLS (World Wide Loyalty System) delivers CLMP™ certification and loyalty education to professionals across Morocco and Francophone Africa — bringing global standards to a region they have shaped since 2005.
About the Partner
Africa's Loyalty Technology & Education Pioneer Since 2005
2WLS (World Wide Loyalty System) is a Casablanca-based loyalty strategy and technology firm with nearly two decades of experience designing and deploying loyalty programs across Morocco and Africa. A subsidiary of Bilendi Group — a European leader in digital data services listed on the Paris stock exchange — 2WLS combines the scale and credibility of a global group with the on-the-ground expertise of a firm that has built the loyalty category across the African continent.
With 45+ loyalty programs deployed, 4 million members, over 3 million monthly transactions, and a footprint spanning 10 countries including Morocco, Uganda, Côte d’Ivoire, Egypt, Kenya, Ghana, Senegal, and beyond, 2WLS brings unmatched depth of African market experience to the Loyalty Academy™ partnership. Their proprietary technology platforms — Loyalty Square, Data Square, and Management Square — give 2WLS a unique ability to bridge loyalty strategy and execution in ways that directly inform the CLMP™ curriculum.
Market Served
Delivering Loyalty Academy™ Programs Across Morocco & Francophone Africa
2WLS delivers CLMP™ certification and Loyalty Academy™ programs across Morocco and Francophone Africa — bringing world-class loyalty education to a region experiencing rapid growth in loyalty program sophistication across retail, energy, telecoms, banking, and FMCG.
- 🇲🇦 Morocco
- 🇨🇮 Côte d'Ivoire
- 🇸🇳 Senegal
- 🇬🇭 Ghana
- 🇰🇪 Kenya
- 🌍 Wider Africa
Program Delivery
How 2WLS Delivers Loyalty Academy™ Programs
2WLS delivers Loyalty Academy™ programs with the practitioner authority of a firm that has built loyalty programs from the ground up across Africa — combining the globally recognized CLMP™ curriculum with real market context, proprietary technology insights, and hands-on implementation expertise.
CLMP™ Certification Workshops
In-person certification workshops delivered in Casablanca and across Francophone Africa — offering the complete CLMP™ curriculum to loyalty professionals in French-speaking markets.
Corporate In-House Training
Tailored certification programs for brands seeking to upskill cross-functional loyalty teams across strategy, data, technology, and operations.
Loyalty Strategy & Technology
Beyond education, 2WLS brings proprietary platforms and end-to-end program delivery expertise — giving participants direct insight into how loyalty strategy translates into operational and commercial results.
Meet the Team
The Principals Behind 2WLS
Siham ElMejjad
An engineer and entrepreneur who co-founded 2WLS in 2005, Siham has spent two decades building the loyalty category across Africa — propelling the firm into 10 countries while serving as VP Executive for Products & Delivery. She is also co-founder of Tookeez, a loyalty points aggregation platform that raised $1.5M from Azur Innovation Fund in 2024.
- CLMP™ Certified
Wiam ElMejjad
Wiam is a co-founder of both 2WLS and Tookeez, where she has played a central role in shaping the firm’s client strategy and commercial growth across Moroccan and African markets. Her expertise spans loyalty program design, client engagement, and cross-sector business development throughout the region.
- CLMP™ Certified
Hicham Amadi
Hicham co-founded 2WLS and Tookeez and has been instrumental in the firm’s technology and platform strategy — overseeing the development of 2WLS’s proprietary loyalty, data, and management platforms that today underpin programs serving millions of members across Africa.
Earn Your CLMP™ in Morocco & Africa
2WLS delivers CLMP™ certification workshops in Casablanca and across the region. Inquire now to join an upcoming cohort or explore corporate certification options for your team.
2WLS (World Wide Loyalty System) Consulting is an official Education Partner of Loyalty Academy™, a product of Wise Marketer Group.