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Loyalty Strategy Course Bundle

Loyalty Strategy Course Bundle

$950.00

USD

Summary

Building a loyalty program without strategy is like building a house without a blueprint.

Why Take This Course Bundle

Master the frameworks that separate thoughtful programs from scattered initiatives. Learn loyalty psychology, program models, value propositions, rewards strategy, and partnership ecosystems. For strategists, program designers, and marketing leaders planning loyalty initiatives.

What You’ll Learn

  • Principles of loyalty marketing and the strategic frameworks that create genuine behaviour change
  • The behavioural science behind loyalty decisions, including the Four Loyalty Archetypes identified through Wiser Research™ consumer research
  • The strategic architecture behind successful programs — solo models, partnership ecosystems, and coalitions — with a framework for choosing between them
  • Tips for designing a comprehensive value proposition that earns loyalty, built on the Eight Keys to a Winning CVP
  • The art and science of reward design across eight reward categories, covering breakage, earning velocity, and redemption experience
  • The Loyalty Academy’s top 15 soft benefits and a practical scorecard for designing the optimal benefit mix.
  • The loyalty technology landscape — platforms, CDPs, personalisation engines, and mobile — with guidance on evaluation and integration lift.

$950.00

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Courses Included

  • Course 101: Introduction to Loyalty
  • Course 102: The Psychology of Loyalty
  • Course 104: Loyalty. Program Business Models
  • Course 106: Creating a Customer Value Proposition
  • Course 108: Loyalty Reward Strategies
  • Course 113: Fundamentals of Utilizing Soft Benefits
  • Course 114: Fundamentals of Partnership Ecosystems and Coalitions

Featured Framework: 6 Key Courses on Loyalty Strategy

This course bundle covers the most important topics in Loyalty Strategy, perfect for industry professionals interested in expanding their knowledge and expertise.

$950.00

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About this Bundle

This bundle includes 7 of 14 possible core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.

Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.

Courses are available available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.

This bundle on demand: $950

Unit credit: 6 of 15 toward CLMP™ certification

Prerequisites: None

Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.

The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.

$950.00

Enroll Today