About Loyalty Academy
Loyalty Academy™ is the industry’s first platform for global loyalty education. Since December 2016, we have provided training, certification, and thought leadership for professionals working in customer loyalty, retention, and engagement.
We issue the Certified Loyalty Marketing Professional Designation™ (CLMP™) to qualified professionals as our primary designation.
Part of Wise Marketer Group
Wise Marketer Group is the operating company with three lines of business:
- The Wise Marketer™ — media and publishing
- Loyalty Academy™ — education and certification
- Wise Marketer Group Advisory and Research — Wiser Research™, Wiser Forum™, The Loyalty Guide™, and Delphi Reports™.
Loyalty Academy™ is a global education and certification platform for loyalty professionals, operating alongside the group’s media and advisory businesses.
Our Mission
Our Approach
1,300+
Nearly 60
Dec 2016
14 + Final Exam
Lifetime
3
Our Values
Excellence in Education
We deliver world-class training grounded in proven methodologies. Every course is taught by practitioners who have designed, launched, and managed loyalty programs at scale.
Evidence-Based Thinking
We value data, research, and facts over opinion. When we take a position, we show our work — citing studies, sharing data, and acknowledging where reasonable people disagree.
Practical Application
Theory matters; implementation matters more. Our curriculum focuses on frameworks you can apply to your program immediately.
Authentic Communication
We speak plainly, avoiding jargon where plain language works better. When something is genuinely complex, we take the time to break it down rather than pretending a simple answer exists.
Continuous Learning
The loyalty landscape evolves and so do we. Our refreshed CLMP™ curriculum retired electives in favour of 14 required courses, so every participant now graduates with the same complete framework — updated to reflect current research, technology, and customer behaviour.
Global Delivery
Loyalty Academy™ has delivered in-person certification workshops in eleven countries across five continents to-date:
United States · Canada · Australia · New Zealand · Singapore · United Kingdom · Ireland · Netherlands · United Arab Emirates · Morocco · South Africa
Mexico joins the list soon, with additional markets in development for in-person workshops.
Regional delivery partners extend into additional markets and languages:
Loyalty Academy Brasil
Brazil
Quick Brown Fox
Middle East and Egypt
LEAL HUB
Central and South America, as well as Spain.
Strategic Caravan
India
2WLS
Northern Africa.
Where Our Participants Work
125+ brands employ CLMP™ participants
75+ marketing services providers and technology companies
5 universities and industry associations
CLMPs work at organizations that take customer loyalty seriously. They include brands such as Amazon, Mastercard, Tesco, Accor Hotels, Shell, Accenture, Samsung, Santander, Coles, Emirates Skywards, Deloitte, T-Mobile, and Standard Bank — across retail, financial services, travel, energy, telecommunications, and professional services, on five continents.
Recognition
CLMP™ sets the global standard for loyalty marketing certification. We were the first to develop an education program specifically for loyalty marketing as a discipline.
Regional marketing certifications may treat loyalty as one component. Industry-specific programs may teach loyalty tactics for a single sector. Neither provides cross-industry frameworks with the depth that we do.
CLMP™ signals specialization in loyalty marketing — financial modeling, analytics, psychology, operations, strategy, and measurement. That specificity is what brands and employers seeking loyalty expertise are looking for.