Australia’s First Loyalty Academy CLMP™ Certification Workshop

May 16-18, 2023
Holiday Inn Express Melbourne Southbank
Melbourne, Australia

Event Info

Loyalty Academy and The Wise Marketer jointly present the first ever public Certified Loyalty Marketing Professional™ Workshop in Australia!

This event is being sponsored by global loyalty leaders Epsilon, Gratifii, points4purpose and Incentive Solutions. Discounted registration rates are available courtesy of our sponsors while supplies last.

For those who wish to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP), this workshop is for you! 

This workshop and its content are uniquely designed and will be of benefit to a broad range of both brands and service providers/agencies. Participants represent managers, directors and Executive leaders from the loyalty industry and other data-driven Marketing and Technology disciplines. Whether you have an existing programme and are looking to evaluate or refresh its design, or you are thinking about developing and deploying a programme for the first time, this is the one workshop which can help you the most.

  • This is an in-person event led by senior faculty members of the Academy over a 2 ½ -day period.
  • The workshop is intense and covers all core modules of the Loyalty Academy curriculum plus a selection of elective topics offered by Loyalty Academy.
  • The workshop includes interactive exercises, substantial discussion, and participation opportunities for the attendees.
  • The workshop concludes with a case study and final examination – which will be evaluated by the Board of Regents for the Loyalty Academy.
  • CLMP™ Certification will be granted to all participants who pass their final exam and demonstrate their understanding and real world use of the principles, practices, technologies and financial elements associated with winning loyalty strategies.
  • Your registration fee includes Membership for Life in the Loyalty Academy!

RATE of US$ 1,250 per delegate (AUD 1,425 equivalent*)
*The AUD fee charged will vary slightly based on the USD to AUD foreign exchange rate, taxes and fees at the time of purchase. Discounted registration rates are available while supplies last by contacting


Our Workshop runs over a two and a half  session and includes lunch on all 3 days as well as a networking reception / cocktail event on the first evening. The cocktail event will be hosted by our sponsors. You will receive digital copies of all lecture materials.

Tuesday 16 May – Day 1

  • Registration will open at 08h30
  • The Workshop will start at 09h00 and end at 17h00
  • Topics 1 to 4 of the course (as detailed on the left) will be covered and will include a Regional Loyalty Marketing industry overview
  • The day will conclude with a networking reception / cocktail event

Wednesday 17 May – Day 2

  • The Workshop will start at 09h00 and end at 17h00
  • Topics 5 to 9 of the course (as detailed on the left) will be covered
  • Guest Faculty will help present some of the topics

Thursday 18 May – Day 3 (half day)

  • The Workshop will start at 09h00 and end at 13h00
  • We will start with a Roundtable Discussion featuring our sponsors and local industry experts. Audience will be able to participate in this “Ask Me Anything” session
  • Topics 10 and 11 of the course (as detailed on the left) will be covered. The case study is an open discussion and concludes with a “What Really Happened” presentation including detailed financial analysis.  The exam is administered online and is best taken immediately following the conclusion of the workshop.

Meet Our Hosts

Wise Marketer Group

The Wise Marketer Group (WMG) publishes, the most widely read news source for Customer and Loyalty marketing in the world and operates the Loyalty Academy™, the first industry professional education platform, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum. delivers timely and unbiased news research, and industry data to a global audience of marketing professionals. The media site has served the global loyalty marketing industry for the past 18 years and is the principal advocate for and collaborative center of this growing industry.

The Loyalty Academy™ is the premiere global education and membership organization for loyalty marketing practitioners. Since 2015, the Loyalty Academy has offered certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars.

The Loyalty Academy has:

  • Earned worldwide acceptance as the global industry standard for loyalty education.
  • Certified over 530 CLMPs in 41 geographic markets around the world.
  • Delivered in-person training and educational events in Australia, Brazil, Canada, Dubai, India, Ireland, New Zealand, South Africa and the United States.
  • Become the premier community of loyalty marketing professionals with unmatched experience, collaboration, global perspective, and total commitment to the industry.

All workshop participants will be granted lifetime membership to the Loyalty Academy and will be granted free online access to the most comprehensive loyalty library (Vault) in the world containing loyalty marketing publications, research studies, thought leadership, white papers, and practical tools PLUS discounted registration to all Wise Marketer Conferences and Events.

CLMPs will be granted free access to ALL courses in the curriculum, including electives, guest lectures and new courses developed in the future!

Workshop Facilitators

Mike Capizzi

CLMP, Dean of The Loyalty Academy

Partner, The Wise Marketer Group


Benefits of Certification

The CLMP Certification is the only recognized professional certification in the loyalty marketing industry.

  • The distinction tells your employer, your clients, your peers and the entire industry that you have achieved the highest level of professionalism and advanced education associated with the discipline of loyalty marketing.
  • The CLMP designation is being used worldwide and since it is a personal distinction, you carry it with you for the rest of your career.
  • The curriculum has been carefully constructed by the Loyalty Academy Faculty – all veteran practitioners of loyalty marketing who have worked in many different capacities encompassing every part of the loyalty industry.
  • Loyalty Academy operates with the oversight of a Board of Regents, composed of an international panel of practitioners and academics.
  • Each Faculty Member has gone through a strict and thorough application process, has taught individual courses before and has been approved by the Board of Regents.
  • The principles and practices which form the foundation of this workshop can be adopted by loyalty practitioners from both, consumer and B2B markets across the world.

Benefits of Loyalty Academy Lifetime Membership

Membership is for your lifetime and includes:

  • Free Access to the Members Only Vault where you’ll find a comprehensive library of (tools, research, white papers and presentations created by veterans of the Loyalty industry)
  • Up to 20% discount to attend all Loyalty Academy Events and Conferences
  • Free Access to the annual Delphi Panel reports, tackling the most controversial issues in loyalty marketing with expert-based research
  • Exclusive access to the global Loyalty Academy faculty
  • Exclusive networking opportunities


Epsilon is a global leader in data-driven marketing services. The Company offers strategic consulting, marketing analytics, database, email and loyalty marketing technology, predictive modeling, proprietary data, personalization and digital marketing services. Epsilon conducts its business globally. They are part of the worldwide Publicis Group of companies and have established operations throughout Singapore and the surrounding region.

Epsilon is the leader in outcome-based marketing. They have a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes. The firm is well established in the loyalty marketing discipline and has more CLMPs on staff than any other company in the world.

For more information visit

Gratifii (ASX: GTI) is an ASX-listed technology company transforming the way that loyalty is managed and delivered, and excel in supporting enterprises with their consumer engagement strategies.

Gratifii’s core product, Mosaic™, is an innovative customer enterprise engagement platform that makes it easy to deliver tailored loyalty programs and content. This core API driven loyalty engine provides for a slick, intuitive user experience and technological innovation not seen before in the loyalty sector and is purpose designed to deliver intelligent, easy user experiences and integration. At Gratifii, we help clients design and develop loyalty and rewards programs, and have expertise in consumer engagement, content management and creation and management of loyalty ecosystems.

For more information visit:

Incentive Solutions Limited (ISL) of Auckland, New Zealand. ISL serves clients in the B2B marketplace in New Zealand, Australia and SE Asia. It operates a global data center and software development team for loyalty applications in Auckland. ISL’s core technology platform, Incentive Control™, is exclusively licensed by subsidiary Reward Paths in the US, Canadian and Caribbean markets. We offer affordable, proven, world-class technology to run your program, and we provide bespoke strategy and tactics to ensure your growth objectives are met. We are not a plug, play and forget solution. Instead, we offer a bespoke service backed by data analysis, insights and experience. Our cloud-based platform provides extensive reward program functionality and services to B2B clients serving professional, institutional and trade audiences, plus sales force, employee and channel incentive programs.

For more information, visit


Points4Purpose (P4P) provides a proven, flexible loyalty platform designed to seamlessly reduce customer churn while at the same time supporting personalised community Causes as selected by your customers or employees.

Members earn cashback on their online purchases as well as in-store by simply linking their payment cards (Visa Mastercard or American Express) via Cardlinking – up to 4 cards per member.  Operating in both B2C and B2B/Employee environments, this powerful PaaS solution now incorporates a dynamic end-to-end communications platform, designed to optimize measurable results for all stakeholders. 

Available in Australia and New Zealand, soon to be rolled out in North America. For more information, visit

                                                             Media Partner 

Loyalty Central is the leading source of local news, tips, resources and community in both Australia and New Zealand.

For more information visit

Hotel Information

The Workshop will be held at:


Holiday Inn Express Melbourne Southbank

35 -47 City Road

Southbank, VIC 3006

Phone – +61 3 7505 5444


Check out the videos from recent CLMP workshops held in other markets.

Or read the testimonial from a CEO who recently attended one of our workshops:

We have 100’s of other testimonials from CLMPs who have been through this program – a few examples:

“Finally, after a few attempts, the Malaysian based Certified Loyalty Marketing Professionals™ (CLMP) met up for the very first time. Great get to know you session as we shared ideas, challenges and opportunities as a loyalty professional/practitioner. We also shared our favourite loyalty programmes… Beside our favourites, we also shared our least favourite ones as well.

With loyalty marketing becoming a key lever for companies to retain, reward and remember customers, it is crucial that we as loyalty professionals and practitioners continue to evolve and pay close attention to the ever-changing heartbeat of the customers. To do that, we need a community where we can hear best practices, share challenges and support each other in our pursuit to bring delight to our customers as a loyalty marketeer.”

Joseph Wong, Business Readiness Lead, Shell (Malaysia)

“I am extremely happy and pumped up taking up this course. The dedication and passion you have showcased in responding to each of my emails and sharing such a detailed analysis is inspiring. 

I feel wonderful and have learned immensely from the course. I have actually watched all the videos in the curriculum without skipping even the electives. It was a pleasure taking this up. Thanks for your guidance and support. Please let me know the next steps.  I will spread the word in my circle, so that fellow colleagues also take up this wonderful course & get their certifications. Please continue the great work that you’re doing! It’s been a beautiful and amazing learning experience”

Arjun Singh, Accenture, (India)

Glenn Shaw

“Fantastic, thank you! I really enjoyed the CLMP process and courses and will definitely be taking more. Some great educational content there, nice work guys.” 

Glenn Shaw, Director of Business Development, Incentive Solutions Ltd (New Zealand)

“What a great experience with the The Loyalty Academy, something I would highly recommend if you are interested in loyalty marketing. Thank you for a wonderful time learning more about loyalty! Great to have this certification and look forward to using the knowledge gained to help our partners!”

Mark Schoombie, Gratifii (UAE, South Africa, Australia)


“Thank you The Loyalty Academy! Feels great to be a part of such a unique & elite community of loyalty professionals. Margaret Meraw, MBA, CLMP & Michael Capizzi, CLMP – Thank you for your constant support during the entire course duration & after!”

Krishma Chheda, Analytics Consultant (Australia)

“During the CLMP training this year, you presented the ROI model, which I found to be one of the more exciting parts of the overall material. We recently worked on a tender to acquire a new customer for i360 – a retail chain running 150 stores across the country supported by a robust e-commerce model. We spent more than 100 hours developing the ROI model you showed, primarily supplementing it with detailed parameters that needed to be considered while planning project finance. On top of that, we extrapolated the results for the following years and created detailed management dashboards of the implications of the costs incurred on EBITDA, depreciation, cash requirements, etc.

As a result of this work, I have just signed a >1 mil USD contract with a new client. They conveyed that a significant factor in their decision to choose i360 was the professional development of ROI analytics. The above would not have been possible had it not been for your training.”

Tomasz Makaruk, CEO, i360 (Poland)