The credential that distinguishes professionals who design and lead customer strategies in B2C and B2B.
Stop managing tactics, start leading real loyalty and growth strategies applicable to any industry.
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Date: October 21–22, 2026 | Campus Wortev, Mexico City
Earn your Certified Loyalty Marketing Professional™ (CLMP™) designation in an immersive two-day workshop hosted in Mexico City at Campus Wortev — a business campus where innovation and collaboration converge to turn ideas into reality — hosted by Loyalty Academy™ and LEAL HUB, our trusted training partner for Spanish-speaking markets.
Led by executive Loyalty Academy faculty and regional SMEs, this workshop covers the full breadth of our Core Curriculum. Expect rigorous engagement: interactive exercises, real-world examples contributed by workshop sponsors, and deep-dive discussion of a comprehensive case study that runs throughout both days.
The workshop culminates in a final examination and a real-world case study in which participants present their loyalty program design recommendations and supporting financial analysis — both draw directly on the frameworks, tools, and perspectives explored across the two days.
Candidates who demonstrate a strong command of the principles, practices, technologies, and financial disciplines behind winning loyalty strategies will earn the CLMP™ designation upon successful completion of this workshop and the final exam.
Local Currency Option:
For attendees paying in MXN pesos, registration is available through LEAL HUB. Local pricing is set to be approximately equivalent to $1,150 USD (or $1,025 USD Early Bird), with minor variations due to currency fluctuations.
PROGRAM BENEFITS
Meet the Facilitators
Professional with MBA and more than 25 years of experience in customer loyalty and engagement.
Loyalty and travel professional with experience in airlines and banking, focused on creating value strategies and global alliances.
Senior consultant with over 10 years of experience in B2B and B2C loyalty programs, focused on aligning strategy.
Entrepreneur with MBA and over 20 years creating technology companies and designing loyalty programs.
About the Partner
LEAL HUB is a consulting and advisory firm with deep specialization in loyalty strategy and customer engagement. Founded in Mexico City and active across Latin America, LEAL HUB helps organizations design, measure, and operationalize loyalty programs by connecting strategy to financial and operational modeling, analytics-driven measurement, and hands-on implementation support.
With a practitioner-led philosophy and a track record spanning some of the region’s most recognized brands, LEAL HUB brings exactly the kind of local expertise and strategic rigor that Loyalty Academy™ programs demand. Their work spans the full loyalty lifecycle — from strategy design and value proposition development through technology selection, program governance, and ongoing performance optimization.
Design real loyalty and growth strategies applicable to any industry.
Early bird price for purchases made before September 15th.
$1,150.00 Original price was: $1,150.00.$1,025.00Current price is: $1,025.00.
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