$1,750.00
USD
The complete CLMP™ curriculum on demand: all 14 core courses plus the final examination — 15 units, one certification, the only global credential built specifically for loyalty marketing practitioners.
Why Earn This Certification
Customer loyalty is too important to leave to amateurs. It is an established discipline with principles, best practices, theories and proven models — and you already do the work. What you may not have is a credential that says so, and a curriculum that fills the gaps you can’t see from inside your own program.
The CLMP™ covers the whole discipline — strategy, psychology, business models, financial modelling, value proposition, analytics, rewards, technology, communications, operations, fraud, soft benefits, and partnerships. Every designee completes the same curriculum. That is what makes a CLMP™ earned in one market mean precisely what a CLMP™ earned in another means.
What You’ll Learn
The CLMP™ curriculum takes you from the foundations of the loyalty discipline through to the specialisations that separate competent programs from category leaders.
You will learn the difference between behavioural and emotional loyalty and why most programs measure the wrong one; the behavioural science behind loyalty decisions, including the Four Loyalty Archetypes identified through Wiser Research™ consumer research; the twelve best practices organised around the key skill sets of the discipline; how to choose between solo, partnership, and coalition business models; how to build defensible ROI models and speak the financial language boards and CFOs use; how to design a value proposition members actually care about; how to move from reporting to member intelligence with RFM modelling and predictive segmentation; how to design rewards across eight categories while balancing breakage and earning velocity; how to evaluate the technology stack and the true lift of integration; how to version communications by member type instead of broadcasting; the operational disciplines and governance structures that sustain excellence; how to treat fraud as a trust problem rather than a currency problem; how to use soft benefits as a differentiator; and how to build and govern partnership ecosystems and coalitions.
Delivery is completely online and on demand — access the material anytime, and review it as many times as you need.
$1,750.00
What’s Included
Foundations (101–103) — What loyalty is, why people are loyal, and how to organise the work
Strategy and Economics (104–106) — Business model, financial case, and value proposition
Intelligence and Design (107–108) — Measuring members and designing rewards
Delivery (109–111) — Technology, communications, and operations
Specialisations (112–114) — Fraud, soft benefits, and partnerships
Unit 15 — The Final Examination. Multiple choice, in two parts: curriculum and case study.
$1,750.00
The Certified Loyalty Marketing Professional Designation™ (CLMP™) is the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation. (Where a regional partner sets the price — for example the India workshop delivered with Strategic Caravan — the page should say so rather than leave two figures to appear contradictory.)
Complete CLMP™ On-Demand package: $1,750 Unit credit: 15 of 15 toward CLMP™ certification Prerequisites: None Completion window: One year from enrolment
Purchased individually, the same path is $3,400 — fourteen courses at $225 plus the $250 final examination. The package is $1,650 less.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
Already started? Completed courses carry over on upgrade. If you have bought courses individually, the package still covers everything remaining
$1,750.00
