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Loyalty in Practice Course Bundle

Loyalty in Practice Course Bundle

$950.00

USD

Summary

Strategy’s in place. Now comes the hard part—execution.

Why Take This Course Bundle

Master the operational rigor, analytics frameworks, and technology decisions that make programs work. Learn financial modelling, member analytics, technology architecture, customer engagement, operations, best practices, and fraud prevention. For operations leaders, analytics teams, finance leaders, and technology decision-makers.

What You’ll Learn

  • Twelve best practices organized around the key skill sets of the loyalty discipline, giving teams a shared roadmap and a common glossary.
  • How to build defensible ROI models, forecast budgets, manage liability, and measure program performance in the financial language boards and CFOs speak.
  • Moving from reporting to member intelligence — RFM modelling, predictive segmentation, and AI-driven decisions, handled in ways that preserve member trust.
  • The loyalty technology landscape — platforms, CDPs, personalisation engines, and mobile — with guidance on evaluation and integration lift.
  • Archetype-based messaging and lifecycle communications that drive engagement without overwhelming members.
  • The operational disciplines that separate thriving programs from disappointing ones — governance, vendor management, data integrity, and operational KPIs.
  • Loyalty fraud as a trust problem, covering the six most common attack vectors and a prevention-detection-remediation framework.

$950.00

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Courses Included

  • Course 103: Best Practices in Loyalty Marketing
  • Course 105: Introduction to Loyalty Financial Modelling
  • Course 107: Introduction to Loyalty Analytics
  • Course 109: Introduction to Loyalty Technologies
  • Course 110: Introduction to Loyalty Communications
  • Course 111: Introduction to Loyalty Operations
  • Course 112: Understanding the Impact of Fraud on Loyalty

Featured Framework: 8 Key Courses on Loyalty Practice

This course bundle covers the most important topics in Loyalty Practice, perfect for industry professionals interested in expanding their knowledge and expertise.

$950.00

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About this Bundle

This bundle includes 7 of 14 possible core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.

Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.

Courses are available available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.

This bundle on demand: $950 Unit credit: 8 of 15 toward CLMP™ certification

Prerequisites: None

Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.

The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.

$950.00

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