$225.00
USD
The foundational course covering the principles of loyalty marketing and the strategic frameworks that create genuine behaviour change.
Why Take This Course
You probably think loyalty is about points and discounts. Most people do. But the loyalty discipline is more than just the programmatic. It should be reflected in your brand and how you interact with your customers at any touchpoint.
We’ll move through three areas throughout this course: Defining Loyalty, Principles of Loyalty Marketing, and Trends in Customer Behavior. In this course, and all of the following courses in the CLMP™ program, there will be a series of short quizzes to help reinforce what you’ve learned. Each quiz is comprised of three questions and you will need answer either two or three of three correctly to continue. If you answer none or only one correctly then you will need to review the material again. You do have the freedom to consume the material at your own pace and take breaks whenever you want. We have set the course topics into a sequential order that gives the most complete experience, since later courses build directly on the definitions and frameworks we established in prior courses. Even though you’re taking this course on demand, we encourage you to treat it as interactive — pause at the questions we pose along the way and think through your own answer before moving on. You’ll get more out of the material that way.
What You’ll Learn
Understand the foundational principles of loyalty marketing and learn strategic frameworks that create behaviour change and lead to real customer loyalty. This course will equip you with knowledge in key areas ranging from behavioural psychology to strategic design principles that drive sustainable competitive advantage.
$225.00
Key Topics
• Behavioural versus emotional loyalty
• Why most programs measure the wrong thing
• How to reframe your strategy for real impact
• Strategic design principles behind sustainable competitive advantage
The distinction that divides the industry. Behavioural loyalty is what a customer does. Emotional loyalty is what they would feel if you disappeared. Most programs optimize the first and report it as the second.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
