$225.00
USD
The behavioural science behind loyalty decisions, including the Four Loyalty Archetypes identified through Wiser Research™ consumer research.
Why Take This Course
Your team has a reliable set of promotional tactics that work — most of the time. Your team thinks it understands why customers visit and purchase more often, but are you reaching your full potential to optimize customer behaviour change?
What You’ll Learn
This course illustrates the key points of connection between behavioural science and customer loyalty and provides specific examples of the neuroscience that makes some promotional triggers work and others fall short. You will learn why the Four Loyalty Archetypes from Wiser Research™ change everything about how you design programs. This course bridges the gap between hunches and hard data, giving your team the psychological framework to build programs that create value.
$225.00
Key Topics
Wiser Research™ consumer research identifies four distinct approaches customers take to loyalty. Most programs are designed for one of them. The course covers what each archetype responds to and how to design for all four.
The archetype distribution data is proprietary to Wiser Research™ members and is not published here.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
