$225.00
USD
Twelve best practices organized around the key skill sets of the loyalty discipline, giving teams a shared roadmap and a common glossary.
Why Take This Course
You have objectives to create customer loyalty and business growth. Do you have a coherent strategy that you can rely on to achieve these objectives? Most programs don’t — and it shows.
Here’s our roadmap for the session. We’ll start with why best practices matter. Then I’ll introduce the framework that sits underneath everything we teach — the Six Core Competencies of Loyalty Marketing™ — and the Loyalty Design Roadmap that connects the practices together. From there, we’ll work through all twelve best practices, one at a time, and close with a summary and your next steps. You’ll notice three of the twelve are marked “new” — Technology, Program Integrity, and Operational Excellence. These reflect how much the discipline has matured, and we’ll spend real time on each.
What You’ll Learn
Stop treating loyalty as a collection of disconnected tactics. Learn the 12 best practices organized around the key skill sets of the loyalty discipline and build your customer strategy using a framework that turns chaos into clarity. This course gives you a time-tested glossary for loyalty and a proven roadmap for building world-class programs.
$225.00
Key Topics
Twelve practices organized around the key skill sets of the discipline. The value is the organisation as much as the content — seeing loyalty work mapped to a coherent structure is what lets a team stop debating tactics and start building a strategy.
$225.00
This is one of 14 core courses in the Certified Loyalty Marketing Professional Designation™ (CLMP™), the only global certification built specifically for loyalty marketing practitioners.
Certification requires all 14 courses plus a final examination — 15 units in total. There are no electives; every designee completes the same curriculum, and all units must be completed within one year.
Available as: On-demand online, or as part of an in-person certification workshop — public workshops in global cities, or private workshops delivered for your organisation.
This course on demand: $225 Unit credit: 1 of 15 toward CLMP™ certification
Prerequisites: None
Working toward certification? The complete CLMP™ On-Demand package covers all 15 units — including the $250 final examination — for $1,750.
The CLMP™ designation is held permanently — no recertification, no renewal fee. CLMPs keep access to their courses, plus guest lecture courses, The Vault, the Newswire and weekly Newsletter, and a bylined article each year on TheWiseMarketer.com.
$225.00
